Apple intros new iPod nano with built-in accelerometer, Genius tech, shake to shuffle, and more

Apple today introduced the new fourth generation iPod nano, the thinnest iPod ever featuring a sleek new design with a curved aluminum and glass enclosure, in nine vibrant colors. The new iPod nano incorporates Apple’s breakthrough Genius technology which automatically creates playlists from songs in your music library that go great together, with just one click. The new iPod nano also features a refined user interface, a high resolution portrait display and a built-in accelerometer which automatically switches to Cover Flow when rotated and automatically goes into Shuffle mode when lightly shaken. The new iPod nano gives users up to 24 hours of music playback or four hours of video playback and is available worldwide immediately in an 8GB model for just $149 and a 16GB model for just $199. Both models come in silver, purple, blue, green, orange, yellow, pink, (PRODUCT) RED and black.

“The iPod nano is the world’s most popular music player and we’ve made it even better for this holiday season,” said Steve Jobs, Apple’s CEO, in the press release. “We think users are going to love the amazing new design, the automatic Genius playlist creation, as well as automatically going into Cover Flow with just a turn of the wrist.”

The new iPod nano — the thinnest iPod ever — features an elegant new design that beautifully blends a brilliant two-inch display with a gorgeous curved aluminum and glass enclosure. The new contoured design fits even more comfortably in your hand.

iPod nano works seamlessly with iTunes so you can import, manage and then easily auto-sync your favorite content. You can buy music, video and games for your iPod nano from the iTunes Store with more than 8.5 million songs available for preview and one-click purchase. With up to 24 hours of music playback or four hours of video playback on a single charge, the new iPod nano is the ultra-portable way to enjoy your favorite music, TV shows, movies and games on the go. The 16GB model holds up to 4,000 songs, 14,000 photos and 16 hours of video, and the 8GB model holds up to 2,000 songs, 7,000 photos and eight hours of video.

The new iPod nano works with the new iTunes 8 Genius feature, allowing customers to automatically create playlists while on-the-go with their iPod nano. Users can preview the playlist Genius creates, refresh the list to choose different songs and save Genius playlists to enjoy again later.

The iPod is the world’s most popular family of digital music players with over 160 million sold. Apple’s incredible new lineup includes the iPod shuffle in four vivid new colors starting at just $49; the iPod classic in one slimline model with 50 percent more capacity for the same great price — 120GB of storage for just $249; the fourth generation iPod nano featuring a gorgeous curved aluminum and curved glass enclosure, in nine vibrant colors starting at $149; and the second generation iPod touch now starting at just $229. iPod owners can choose from a vast ecosystem of accessories with over 5,000 products made specifically for the iPod including speaker systems, fitness accessories, fashionable cases and iPod connectivity available in over 90 percent of new car models sold in the US.

The new iPod nano is available immediately for a suggested price of US$149 for the 8GB model and $199 for the 16GB model through the Apple Store Apple’s retail stores and Apple Authorized Resellers. Both capacities come in silver, blue, purple, green, orange, yellow, pink, (PRODUCT) RED and black. iPod nano requires a Mac with a USB 2.0 port, Mac OS X v10.4.11 or later and iTunes 8; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 8.

Apple’s new TV ad for iPod nano: “nano-chromatic”

Direct link via YouTube here.

View the ad in various sizes and resolutions via here.

MacDailyNews Note: The song is “Bruises” by Chairlift.

More info about Apple’s new iPod nano here.


  1. this was a glorified press release.

    and what’s with apple’s obsession with thinness? every iPod and iMac must be as thin as possible despite battery life or upgradeability. even steve himself is as thin as possible now!

    apple is now a joke. no more innovation. i’m over it.

  2. I wonder if new games for the nano will make use of the accelerometer? Although it’s the touch/iPhone apple is pushing as a gaming device, it seems as if the nano is making strides in that direction as well.

  3. @ What a Joke,

    Dude, get over yourself. Innovation? Excuse me? Have you heard of the iPhone? Years ahead of every smart phone on the planet? Period. Denting Nokia’s market share? The MacBook Air? Hello? iTunes number 1 music seller? iPod 70+% of the market? Hello? Oh, and there’s this uninnovative thing called OS X too. Totally lame, right? Dude, successful products can’t be revolutions again and again. They just keep getting better.

    We will see more revolutions from Apple in the future.

    Today was not about revolution, it was about successful products in the music leg of the company getting better and staying ahead of the competition.

  4. @what a joke?

    Despite battery life? What’s wrong with the battery life of any of these products? They all get thinner and simultaneously increase their battery life or maintain the good numbers of the previous product. The 4G nano is practically thin as a quarter and manages 24 hours of music and 4 hours video. That’s outstanding.

    And who hates thinnovation? You’re mad cause they make their products thin and tiny? That’s a first.

  5. Unfortunately the pundits were right. *Yawn* Apple would have been better off to quietly release the new iPod/iTunes as the simple version upgrades they are. All this formal announcement did was to artificially elevate expectations, ultimately leading to a big letdown.

  6. Why would Apple give up all this free publicity? The tech sites are all lined up with wall to wall coverage and live blogging. Apple basically gets a whole day to themselves rather than one or two news blips like Microsoft got with the Zune. They’re supposed to give that up cause you weren’t excited? LOL.

  7. I think the exciting and interesting thing was supposed to be the Genius feature. I suspect that it is something where the full impact won’t become obvious until we can actually see the demos or play with it ourselves. I don’t think Steve would make a big deal out of it unless it’s a lot more than it seems like at first glance.

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