“Axel Springer AG, one of Europe’s largest newspaper publishers, with 10,000 employees and more than 150 papers in 30 countries, including its flagship Die Welt, announced on Friday that it is switching its entire operation from PCs to Macs,” Philip Elmer-DeWitt reports for Fortune.
CEO Mathias Döpfner lists four reasons for the change:
• Most of the company’s layout work was already being done on Macs
• Macs are more user friendly than other computers
• Apple creates the most elegant computers
• Macs are cheaper to buy and easier to maintain than they were in the past
Full article here.
MacDailyNews Take: Boom!
take that bitch!
first?
Boom indeed.
That is a very bad idea.
@ Axel Springer IT department: looks like you’re gonna be out of a job soon…
@Axel Springer IT department is obviously one of the MCSE’s on staff.
Hey, do you know what do do if you have a MCSE on your porch?
Pay him for the pizza
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Springer has made an extraordinary dump!
More and more are seeing sense.
The chairs will be flying high and fast in Redmond… will some of them reach orbital velocity at last…?
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That said: Springer’s most notable product is the raging tabloid “Bild”, among a bunch of “merely” conservative publications of somewhat less horrible reputation. I’d prefer them to just go out of business, but at least they’re kicking Ballmer against the shin with this. Not that they’d be able to compensate the bad karma they’ve accumulated before…
They’re a startin’ boys, they’re a startin I’m tellin’ya….
An them’ll become a flood u mark my word.
Well, maybe that putrid heap of cellulose called ‘Bild’ will now look better… The content will be as rotten as before, though.
Axel Springer is now dead, but he was known as a right-of-center guy, who, in an age where nearly everyone had given up on German reunification, built his corporate headquarters smack up against the Berlin Wall. In addition to Die Welt, Springer Verlag also publishes Bild, a very popular tabloid that is the German equivalent of the National Enquirer. Neither was considered entirely objective during his lifetime.
(US politics is skewed to the right compared to Europe, so if he had crossed the Atlantic without changing any of his opinions, he’d be moderate to left of center.)
Who cares about one little newspaper company? I don’t, as long as I’ve got the banking world and the US government and military…..
One more nail in the MS coffin. Fsck off, monkey boy!
That’s 10,000 macs which will be running Windows within a year.
Doesn’t matter if they ever run Windows or not, Apple gets credit for 10,000 systems sold either way…
Note that they will still use Windoze where they have to. So M$ will still get blood money for a while. It’s the hardware companies that are losing out in this sale.
If the ASP is between $1000-1500, Apple will receive $10-15M in hardware alone.
It will also provide a good example of a successful company transition. The move to Intel enabled this as well since users can be weaned off M$ over time.
What exactly is the average age here on MDN. I’m going to guess 10 or 11… The posts here are not only childish but silly.
From what I read of the stupid s%&t;being posted here, (1) Macs shouldn’t be allowed unless the user is a left wing nut-job somewhere left of Karl Marx. Sorry I’m a red blooded, Limbaugh listening, Fox watching, conservative who won’t give up my Macs or iPhone because Steve Jobs doesn’t agree with my politics.
Somehow you people think that a total switch to Macs would allow for the elimination of IT. It’s obvious to anyone who actually works in a corporate environment that you people have absolutely no idea what an IT department is or does…
Nothing like starting Steve Ballmer’s reign with a passionate statement of confidence.
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@SK
Man, get over yourself.
@Ballmer:
It’s the part about the military on Doze that REALLY scares me.
What do Axel Springer’s politics, or SK’s, for that matter, have to do with using Macintosh computers?
Every day I thank God for creating Steve Jobs and his hippie lefty cohorts in hippie lefty Northern California for making the best computer and OS in the world.
@SK “…you people think that a total switch to Macs would allow for the elimination of IT”
No, but most of the Help Desk PC troubleshooting staff would need to be retrained in more enjoyable tasks like cleaning toilets, even HR.
Actually, they should have been on Mac’s to begin with, being a newspaper and Mac’s being chief in graphic design uses.
“@HolyMackerel
No, but most of the Help Desk PC troubleshooting staff would need to be retrained in more enjoyable tasks like cleaning toilets, even HR.”
As I suspected, you haven’t got a clue what an IT department is or does…. “Help Desk PC Troubleshooting” is probably 5% of IT’s duties. You’ll learn that when you grow up..
@SK
Rush Limbaugh is a BIG Mac user and fan. Check some of the posts here on MDN earlier this year.
And by BIG, I’m not referring to his physique. (Although, if the shoe fits…..)