“The iPhone’s remaking of the cell phone business is creating opportunities for new start-ups, particularly in the game field. That’s why one of the game industry’s leading executives left his job to create Ngmoco, an iPhone game start-up,” Dean Takahashi reports for VentureBeat.
“Neil Young was one of the rock star game development executives at Electronic Arts, responsible for games that sold millions of video games, from ‘The Lord of the Rings’ titles to ‘The Sims 2.’ He was the executive in charge of EA’s most important upcoming title, ‘Spore.’ He gave it up a couple of weeks ago to start his own game company in San Francisco,” Takahashi reports.
“Today, the 38-year-old is announcing that Ngmoco will make and publish games for the iPhone,” Takahashi reports. “Young said the company will try to raise the bar on quality of mobile games. ‘We are finally at the place where we can reinvent the experiences and the economics of the mobile games business. The industry has been stagnant for a few years. I feel the iPhone is a real opportunity to change that industry.'”
Takahashi reports, “I asked Young if he would tap Bing Gordon, the former chief creative officer at EA who recently left to become a partner at Kleiner Perkins Caufield & Byers, for venture funding. Kleiner Perkins has set up a $100 million iFund to finance applications for the iPhone. But Young declined to comment on the possibility.”
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