“As widely predicted, Steve Jobs this week introduced at Apple’s Worldwide Developers Conference the iPhone… But, you know what was the REAL big news in Jobs’ keynote? Not his apparent poor health, which I have to admit concerns plenty of people, and for good reason. No, the big news was MobileMe, Apple’s Microsoft Killer,” Robert X. Cringely writes for PBS.com.
“Microsoft’s success is based on two products and only two products — Windows and Office. Microsoft is obsessed with the idea that Google will undermine one or both of those monopolies through Google Apps. This is all Steve Ballmer thinks about and is what made him so eager to spend $40+ billion for Yahoo,” Cringely writes. “But what if the real threat isn’t Google at all, but Apple?”
“Nearly everyone who tries it is going to LOVE MobileMe, which Apple — calling it “Microsoft Exchange for the rest of us” — will madly market to small and medium-sized businesses, of which there are six million in the U.S. alone. Those outfits will buy iPhones, MobileMe accounts, and eventually Macs and MacBooks for their workers. IPhone enterprise customers will do the same. Organizations that find Google Apps too hard to use (have you actually tried to build a wiki using Google Sites? I have and it is HARD – far worse than using JotSpot, from which Sites supposedly evolved) or aren’t big enough for Exchange will buy MobileMe instead and never look back” Cringely writes. “And that’s just in the U.S. What about those other 69 countries that will have iPhone service by the end of the year and the 62 that will allow Apple’s App Store?”
“Steve Jobs is brilliant and patient. He has a plan and is executing on it to perfection. Bill Gates couldn’t pick a better time to retire and let someone else take the fall,” Cringely writes.
Much more in the full article here.
Ballmer should have some chairs at hand when he falls.
Better still…pirate Office from Microsoft as Microsoft did to Apple and then after a little while, make it incompatible with Windows….
ha ha ha …a nice symetry to it.
I wish they would add iWork and the iLife series to MobileMe
Mobile me is good, but not for business. It’s more of a consumer thing.
The business will come with Snow Leopard Server. That is what brings all the aspects of Mobileme to a company.
MobileMe will be a real killer platform when you can use it with your own domain name. Using a .me email address doesn’t really cut it professionally. All the ingredients are there already just the domain name would be icing on the cake.
Microsoft Killer? From MAC? Don’t make me laugh.
Your potential. Our passion.™
Oops. Haven’t quite got the hang of this tagging business…
I still think that $99 a year will not lead to mass adoption. This service could, and in my opinion should be free if you own a Mac and an iPhone.
I don’t think MobileMe will break into the enterprise arena. It will be great for consumers, but corporations like to control their own services. Maybe if Apple were to integrate the service into OS X server, allowing corporations to run their own secure version of MobileMe, then maybe I could see it competing with Exchange.
That was exactly the point of Cringely’s article (it must be huge, when Microsoft trolls fawn over Apple’s products; first Thurrot, now Cringely; what’s next? Dvorak!!!???). MobileMe is just perfect for small businesses. iPhone will be rammed into the enterprise, first by the C-level executives, then by other management staff who demand mobile performance. Once support has been established in the corporate IT, deployment is no longer resisted and all those Blackberries will be abandoned as soon as contracts expire.
I wouldn’t be surprised if two years from now iPhone dominates the enterprise.
If you cannot use your own domain name on MobileMe it will only be used by consumers. I receive 100% of my email at my own personal domain name. I’m not going to forward this to me.com or respond from me.com.
If Apple doesn’t allow you to use your own domain names, it will not be “Exchange for the rest of us”, it will only be “Exchange for the few”.
@ Predrag: Robert X. Cringely is not a real person , but a pen name.
http://en.wikipedia.org/wiki/Robert_X._Cringely
SIMPLY POWERFUL
This article read like a war strategy book. Steve Jobs got the ultimate MobileMe weapon.
MobileMe has a potential that very very few among us can possibly imagine. But it’s still overlooked.
By saying the following, the guy envision an outcome that would certainly make Gates and Ballmer fuming:
“Given the code Apple already has for its iWork applications, how much more effort would it take to webify those apps, too? Not much, I’d say. A year from now I guarantee you that MobileMe will offer a complete suite of web-based Office applications.”
As stated above the domain name thing will limit acceptance. So many companies use “myname@companyname.com” for all their emails. Maybe Apple can create an alias system that allows these addresses to function on mobileme. Solve that one issue and I think things will be super.
Reading posts from Wealthy Industrialite, KA, TanZing and a couple of others,
I just want to remind you that Steve Jobs already laid out answers for you.
How did the “Steve” call MobileMe during his keynote? Well, his answer described the market”
“MICROSOFT EXCHANGE FOR THE REST OF US”
Here you think mainly of:
Individual consumers, freelancers, small and medium biz.
What you’ve seen of MobileMe was just the beginning.
That thing will be upgraded to resolve small issues, such as:
“use it with your own domain name”, which is just a DNS tiny issue.
This is the complete title of my previous post:
“@ Anybody who still can’t figure out MobileMe targeted market”
I’m not really sure how this is a Microsoft killer if Microsoft never had anything similar for regular consumers to begin with.
I think MobileMe is absolutely fantastic, but this service is venturing into new territory and isn’t going to harm Microsoft.
Actually it’s pretty easy to auto-forward and then mask IP information. I run athensheadshots.com off my .mac account but nobody knows that since all the IP info is masked….
Really, if anything, MobileMe is most closely competing with Google, not Microsoft
@KA & observe
What if Apple sold a corporate licence for MobileMe? e.g. http://www.companyname.me.com with a minimum of 10 users with no upper limit. Email would be fred.bloggs@companyname.me.com, and 20 GB storage per staff member for offsite backup.
Imagine having full Exchange-like services with NO IT support costs and NO servers to manage – just $99 per staff member per year. This could be what the data storage buildings they bought is for, and how Apple is ’embracing and destroying’ Exchange.
Remember, “exchange for the rest of us” wouldn’t be possible, I do believe, if ActiveStink (er Sync) wasn’t licensed from MSFT. So, will MS be licensing themselves into a hole?
Over the past few years Apple has been putting the pieces into place to take over the enterprise. None of the pieces were ever advertised as such, but all you have to do is connect a few dots and it is obvious. Since the lazy media never has the time or inclination to actually connect the dots, we only get stories about a single current event, never an analysis of how everything might work together.
A case in point is Apple’s server software. If Apple is a company that only cares about the consumer market, then why does each consumer version of OS X come out with a powerful server version simultaneously? Some people will say that Apple is just trying to keep schools and the creatives happy, but I think it is more than that–much more than that.
2009 is when Apple comes out of the stealth mode in their approach to business. Why 2009? Because next year the last piece of the puzzle will be released that allows Apple to deliver a business solution exceeding what Dell and Microsoft can offer enterprise. What is that last piece? Snow Leopard Server.
While the consumer version of OS X 10.6 is being promoted as a code cleanup update, OS X 10.6 Server is loaded with new features oriented toward business–features that exceed what Microsoft offers. Combine that with MobileMe, Mini-Macs (to replace $400 Dell boxes on workers’s desk), minimal or no seat license costs for use of OS X Server, greatly reduced IT needs, and the iPhone (replacing Blackberries) and you truly have a holy shit moment.
@TanZing, Observe and others –
.mac already lets you host your mycompanyname.com personal domain accounts with Apple. There is an Apple tech note regarding me.com that indicates that it will also be possible to use me.com to host personal/company domains. From what I can determine, all the “Exchange” like capabilities will be available to these personal domains.
I am on top of this because my own firm is seriously looking at moving several sites from our current hosting company to the new Apple service.
Ralph
my one and only problem with Mobileme is that apple hosts the data. I don’t trust any separate company with such data.
Mobile me server should be available on every OS X Server. Then it will be an exchange killer.
building a wiki is hard?
Having discussed this mobileme here, it is clear that the target for mobileme service is consumers and small businesses. In other words, those who don’t know or want to set up a server (Exchange, IMAP, Lotus Notes, GroupWise, whatever) for typical workgroup services (email, calendar, to do, notes, contacts…). If you have a company, and your company has a data centre, and in that data centre you have your workgroup collaboration software (Exchange, Notes, etc), you have no need or MobileMe.
For everyone else, MobileMe is the perfect solution. So many people (individuals), as well as small companies use G-mail or Yahoo calendars and e-mail for collaborative scheduling. MobileMe will offer so much more.
This is another game changer.
IKON: “Ballmer should have some chairs at hand when he falls.”
Better that he takes chairs down with him when he falls than people.
I think 84 Mac Guy is on to something….
Just because you are using a mobileme account doesn’t mean you have to use the name@me.com address. I have been using a yahoo account for my email so I can get push email to my iphone but noone knows my yahoo address.
I have a own a domain hosted by godaddy and all email addresses created are just aliases that forward me@mydomain.com to my yahoo address. All mail sent from my iphone are sent as me@mydomain.com also.
I tried to get the email address “hereslooking@me.com” right after the keynote, but someone else had already snagged it. Then .mac went offline.
These columnists are spanking themselves over the fact that Apple is even barely touching (no pun intended) the enterprise market. Next you’ll hear cries about a forthcoming cheapo Mac enterprise box from these geniuses. I’ll be sure to laugh hardily when it doesn’t happen, because it’ll NEVER happen.
@macfan101
“Really, if anything, MobileMe is most closely competing with Google, not Microsoft”
And just who do you think that Microsoft is worried about????
I think the key here is that Apple does not kiss all the little “I want it free, now, the way I like it ” butts cause they hate spending money. Sure they bought an Apple product but they want all else free.
Like R.X.C says ( I so cannot believe I am saying this
” width=”19″ height=”19″ alt=”grin” style=”border:0;” /> ) “these companies are going to buy iPhones, mobile.me, …. macs”.
Winning is when everyone is either on your side or wishes they were on your side. LOL
en
Google offers Enterprise email and calendaring for $50 per user per year. I have a little more faith in Google’s email than Apple’s based on experience.
Anybody know what MS charges per seat of Exchange for a year? Do they have unlimited users or do they charge companies based on how many users the mail server has?
And on that topic… would it not be a simple thing for Apple to create a software solution for OS X Server to let small businesses create thier own MobileMe server.
Mobile MiniMe..?
I’m sure Vern Troyer wouldn’t mind doing another Apple commercial.
” width=”19″ height=”19″ alt=”wink” style=”border:0;” />
MobileMe has great potential, but only if Apple does something radically different with their servers. With the relatively simple .Mac service [which is technically simpler than what they’ve announced for MobileMac], the service is unavailable for significant periods of time. Sure, rebranding to get away from the .Mac reputation of being overpriced, slow, and unreliable will get people to buy it once. If MobileMe is as unreliable as .Mac is now, business’s sure as hell won’t be able to use it. And consumers will also hesitate to renew.
I hope I live long enough to see Apple kill off Microsoft.
I hope Microsoft’s death is long and painful.
Microsoft will survive long after the peak of its relevance. Kind of like U2.
Along with being in charge of Mobility I manage a large Exchange enviroment and these are two different products. One is consumer / small business attrative and Exchange is for companies who need total control of their email. It’s Microsoft so yeah there are CAL’s. Pricing varies based on your setup, if you include mobile devices (like the iphone) etc. it’s usually around $60 per user though there is volume discounts etc.
No Fortune 500 company is going to migrate to a web based email system. Most companies have all types of archving, monitoring regulation around electronic records so it’s not even possible.
MobileME is basically a hosted solution that if I was a small company / self employed professional that wanted Exchange type support sign up for link2exchnage or mailstreet.
loganson ……
“As stated above the domain name thing will limit acceptance. So many companies use “myname@companyname.com” for all their emails. Maybe Apple can create an alias system that allows these addresses to function on mobileme. Solve that one issue and I think things will be super.”
what part of ‘exchange for the rest of us’ do you not understand, you twat? us. US. people. not companies.
*dunks logan’s head in the toilet
*flushy flushy
Chrissyone,
Don’t be so sure … they almost dumped 50 billion for Yahoo…
*shudder
Can you say MS Paint with Multi tou– er… ActiveTouch Live 2011?
…I hope I live long enough to see…Microsoft’s death…
Yeah, Karma needs to ‘level’ MS. .. … ….
…Microsoft will survive long after the peak of its relevance…
MS’s energy is hogging its fair share of lifeforce, kinda like vampires.
…U2…
‘Across the Universe’ was ‘interesting’, UNTIL I saw ‘he who shall not be named’.
I own a small business and we will be adding mobileme.
This is exactly what small and medium businesses have been crying out for from mIcrosoft but never gave us.
Small businesses cannot afford Microsofts prices for exchange services and Apple has really filled that gap.
All Apple needs to do now is launch a business mobileme package, based on number of employees.
This service is going to revolutionise my business communications and we cant wait for this service to be launched in July.
We already all have iPhones – so roll on July!
Pete Burrows
MD, pBd
If Apple follows the .Mac service template then you will be able to use your own domain. I am using one for my .Mac account now ( at least for iWeb). I don’t see why they would not allow this for all the services.
I am short on the exact details, but I know that you can use your “personal” domain, or for a fee your enterprise domain, with google and gmail. I don’t see why Apple couldn’t/eventually wouldn’t do the same.