Apple has begun airing a new television ad for the company’s iTunes Store featuring the band Coldplay and lead singer and pianist Chris Martin (and father of Apple Martin).
The ad highlights the upcoming release (June 17th) of Coldplay’s new album, Viva la Vida (Viva la Vida or Death and All His Friends) exclusively on Apple’s iTunes Store:
Direct link to video via YouTube here.
See the ad in higher quality via Apple.com here.