“Copying the self-serving campaigns run by SVTC and Greenpeace, the group Climate Counts has made Apple, Inc. the core of its latest press releases. The group says Apple “is not yet taking meaningful action on climate change,” and is a ‘choice to avoid for the climate-conscious consumer,’ but then points out that its ‘action’metrics are all based on ineffectual political posturing. And the reason for the tough critique: Apple elected not to join the Climate Counts consortium last year and throw money at the group’s ineffectual efforts to ‘facilitate engagement,'” Daniel Eran Dilger writes for RoughlyDrafted.
Dilger writes, “So while Climate Count’s numbers are really based entirely upon how much talk each company does, it publicly called out Apple for “not yet taking meaningful action.” Is crafting reams of policy statements ‘meaningful action?’ Are Apple’s really meaningful, industry leading actions irrelevant because they aren’t always publicly advertised? Further, do the companies Climate Counts recommends to consumers over Apple actually follow their policy statements? And do their actual actions count for anything?”
Dilger writes, “Both Greenpeace and Climate Counts know that they can say anything bad about Apple and get away with it. The details won’t really matter, because the lazy tech media will simply post their ‘bad Apple’ press releases without any critical review, as every media outlet is now doing. However, that doesn’t make their respective campaigns any less deceptive and meaningless. Climate Counts isn’t saving the planet, it’s really only acting to secure its own funding.”
Full article here.
MacDailyNews Note: More about Apple’s environmental efforts here.