Enderle: Steve Jobs vs. Steve Ballmer

Rob Enderle, head of “The Enderle Group” — a massive “group” which consists of himself and his wife Mary — rubs both of his brain cells together today in a failed attempt to compare and contrast Steve Jobs and Steve Ballmer.

Enderle writes, “Jobs is like a master craftsman. The first things he did when he took over at Apple were get rid of the bozos (underperformers), massively simplify the company and its products, and force tightly integrated products that approach — and sometimes surpass — amazing. To Jobs, the customers are end users who don’t really know what they want (he correctly doesn’t use research — specifically focus groups — to create great products); IT is made up of bozos who should be ignored; and excellence is defined as well-integrated products and services that catch your breath every time you use them.”

MacDailyNews Take: Miracles happen. Amazingly, Enderle doesn’t start off half bad. He goes downhill quickly, however.

Enderle writes, “Ballmer is a master salesman.”

MacDailyNews Take: Oh, really? Ballmer can’t seem to sell products outside of his company’s monopoly-backed core areas: Windows and Office. Okay, he does sell game consoles that don’t work and costs billions to be fixed, but he hardly dominates even that market, either. Monopoly-backed products don’t require much, if any, sales effort. Anything else that this “master salesman” tries to sell, doesn’t sell very well: Zune, search, online music… he can’t even sell Windows Vista with a monopoly in place! Steve Ballmer isn’t a master salesman. Steve Ballmer is a master at getting a lucky dorm assignment, parlaying it into billions of dollars, eventually getting a CEO position for which he is woefully unprepared, and turing out mediocre or worse products that increasing tech literate consumers simply aren’t buying.

Enderle writes, “Where Jobs gets stuck is that he doesn’t get that in the PC segment, for about 70 percent of the market, IT gets the ‘No’ vote, and they are understaffed and overworked, not ‘bozos.'”

MacDailyNews Take: Yeah, Steve Jobs doesn’t “get it,” but Rob Enderle does? Puleeze. Jobs is simply positioning Macs to go around the IT roadblock by creating end user demand to such an extent that Macintosh can no longer be ignored or put down by ignorantly reciting a list of myths. Most of IT actually is made up of bozos who routinely sacrifice employee productivity for job security.

Enderle writes, “For Jobs to ‘make a dent in the universe,’ he needs to scale up massively and probably partner more aggressively so he can offer a more complete solution.”

MacDailyNews Take: Dummy, Jobs has already made several dents in the universe. Or hasn’t Rob noticed that his POS Acer laptop is running an upside-down and backwards poorly faked Mac UI? The Mac won that one long ago. Personal computer users today either suffer along with fake Macs or use the real thing. Perhaps Rob also missed the iPod? Or iTunes? Or the iTunes Store? Or QuickTime? Or Pixar? Or the iPhone? Or any number of other “dents in the universe” that Jobs has made?

Enderle writes, “For Ballmer, he needs to focus back on ensuring the quality of what his company offers in the eyes of the user and become passionate about the bottom-line performance of each of his varied units. Basically, he needs to focus back on the management fundamentals, revitalize Microsoft’s marketing and create the kind of quality across Microsoft that already is being demonstrated by Apple and his own server and tools business. It might also be wise if he stopped Apple’s active campaign to disparage his key products.”

MacDailyNews Take: How is Steve Ballmer going to stop Apple’s “Get a Mac” campaign? Threaten to “Knife the Baby?” That isn’t going to work this time either. It’s plainly obvious that Steve Ballmer is an idiot. So is Rob Enderle.

Full article, Think Before You Click™, here.


  1. “For Jobs to ‘make a dent in the universe,’ he needs to scale up massively and probably partner more aggressively”

    I agree. Apple has dented many industries, but needs lots and lots of people to move into the enterprise. They are crap at doing it themselves (based on my experience of running 500+ Mac sites). I suggest IBM since they are already out of the PC business and have a history of working with Apple.

  2. Thanks, Rob, for summarizing “Inside Steve’s Brain” by Leander Kahney for us. Kahney should go after this guy. The parts Kahney doesn’t cover in his book — namely, Steve Ballmer — Enderle is left to conjure up himself, and can’t.

    Attention, “enterprise” geeks: what is the most stable machine in the enterprise? Be honest, now. Yes, it’s the mainframe. Attention, “enterprise” executives who won’t single-source hardware and software: what have your adventures with Unix and Windows bought you? Be honest, now. Yes, that’s right, REBOOTS.

    Hey, if you don’t value availability, keep buying your POS Sun, H-P, and Dell. Even your AIX.

    When you want stability and yes, VALUE… come to Apple.

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