“More users are demanding Macs in the enterprise. Thanks to key computing shifts, supporting their appetite for Apple is now a straightforward option for IT,” Galen Gruman reports for InfoWorld.
“Once confined to marketing departments and media companies, the Mac is spilling over into a wider array of business environments, thanks to the confluence of a number of computing trends, not the least among them a rising tide of end-user affinity for the Apple experience,” Gruman reports.
“Luckily for IT, many of those same trends are making it easier for tech departments to say yes to the Mac by facilitating IT’s ability to provide enterprise-grade Mac management and support,” Gruman reports.
“‘We’re seeing more requests outside of creative services to switch to Macs from PCs,’ notes David Plavin, operations manager for Mac systems engineering at the U.S. IT division of Publicis Groupe, a global advertising conglomerate. There are so many requests that Plavin now supports 2,500 Macs across the U.S. — nearly a quarter of all Publicis’ U.S. PCs,” Gruman reports.
“And Plavin is less of an anomaly than you might think. Buoyed by increased interest in the consumer arena, Macs are cropping up in more and more organizations, in large part because end-users are pushing for them,” Gruman reports.
“According to NPD Research, Apple’s share of the retail market has climbed to 14 percent as of February 2008. Gartner and IDC report that the Mac’s share in the U.S. as of March 31 was 6.6 percent. Alongside that home-based shift from PC to Mac is a significant uptake for Apple among businesses, as Forrester estimates organizational Mac adoption tripled last year to 4.2 percent,” Gruman reports.
Much, much more in the full article here.