InfoWorld: More demand Macs in the enterprise; how IT can embrace Apple’s growing platform

“More users are demanding Macs in the enterprise. Thanks to key computing shifts, supporting their appetite for Apple is now a straightforward option for IT,” Galen Gruman reports for InfoWorld.

“Once confined to marketing departments and media companies, the Mac is spilling over into a wider array of business environments, thanks to the confluence of a number of computing trends, not the least among them a rising tide of end-user affinity for the Apple experience,” Gruman reports.

“Luckily for IT, many of those same trends are making it easier for tech departments to say yes to the Mac by facilitating IT’s ability to provide enterprise-grade Mac management and support,” Gruman reports.

“‘We’re seeing more requests outside of creative services to switch to Macs from PCs,’ notes David Plavin, operations manager for Mac systems engineering at the U.S. IT division of Publicis Groupe, a global advertising conglomerate. There are so many requests that Plavin now supports 2,500 Macs across the U.S. — nearly a quarter of all Publicis’ U.S. PCs,” Gruman reports.

“And Plavin is less of an anomaly than you might think. Buoyed by increased interest in the consumer arena, Macs are cropping up in more and more organizations, in large part because end-users are pushing for them,” Gruman reports.

“According to NPD Research, Apple’s share of the retail market has climbed to 14 percent as of February 2008. Gartner and IDC report that the Mac’s share in the U.S. as of March 31 was 6.6 percent. Alongside that home-based shift from PC to Mac is a significant uptake for Apple among businesses, as Forrester estimates organizational Mac adoption tripled last year to 4.2 percent,” Gruman reports.

Much, much more in the full article here.


  1. I’m supposed to research Mac Pros for our Marketing Department to purchase for the coming fiscal year. Our IT Department has graciously allowed us to purchase macs for the first time in years.

    So now I’ve got to figure out if I want us to use straight up Boot Camp or Parrallels. Buying all new Creative Suite software is out of the question. We’re lucky to be getting new computers. Let alone Macs.

    If any of you want to make a suggestion on which is the best option. feel free to scream it out.

    Decisions. Decisions…

  2. @drbyers
    So you can buy Macs, but still have to run Windows and Windows version apps? Don’t see the upside to that. I’d check with Adobe to see if they will do a license swap to allow a switch to the Mac Creative Suite. They may not, but if enough people in your situation make the request, maybe they will institute a switching policy.

  3. Get some newly refurbished macs (whatever flavor) since they will carry a warranty and be much cheaper…and go with Parallels…it’s supported… and save a bit to put toward any CS purchases…

  4. Macs work well for developing enterprise-level Java-based web applications, too (even with heavy database needs). The browser neutralizes the need for a Windows desktop. Build on the Mac, deploy to an Xserve or other Unix/Linux server (or Windows if you have to). There are many Open Source projects that have key developers using OS X, too, such as Apache Tapestry and Apache Cayenne. Those frameworks (and MANY more) run great on a Mac and are a wedge into the enterprise.

  5. Adobe supports “cross grading” It’s not too bad, for Adobe. Check it out. In any case, call Adobe and talk to them. For a bloatware company, they are generally pretty easy to deal with in terms of customer support and customer care.

    I’ve had a long history with Adobe, and generally found them useful to talk to.

  6. It’s amazing how many people will pat themselves on the back for starting to embrace Macs NOW, when the trend and benefits were obvious at least 5 years ago (when Mac OS X started to mature), not to mention all the benefits back in the OS 9 and prior days. I suspect those who just discover Macs now are still incompetent to be managing computer resources (but not grossly incompetent — that’s reserved for those STILL avoiding Macs).

    A vision is the ability to see what WILL happen, not waking up to what is already happening. The IT staff who are just starting to embrace the Mac are not the visionaries that is needed in this field.

  7. @Jake

    I’m with you brother. People who now realize that Macs are an option have had their head in the sand. The Mac has always had the lead over Windows in so many ways. I guess I can be smug and roll my eyes at these tech guys who think that the Mac finally caught up to M$. What a laugh.

    People were doing serious design work on the Mac when PCs were still running DOS.

  8. loganson, the FUD was deep for many years and it was taken to heart in Enterprises across the nation. Where “no one ever got fired for buying IBM” was replaced by the same mantra for Windows, there was ALWAYS a reason to refuse to switch. As long as few people had any personal experience with Macs, with OSX Macs, the deal was locked in. Guess what’s changed over the past several years – and more so by the year. I forced the IT guys at Putnam to admit that I didn’t NEED a PC to work from home. Ticked them off, but they couldn’t really argue since it was what I was DOING!
    ZT has the Microsoft stuff down perfectly. “Go away, don’t look, you shouldn’t see this, it will just make us all unhappy.” Especially them. bill is mistaken … it’s a great take.

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