Apple has debuted three new iPhone ads on U.S. TV broadcast and cable networks nationwide:
Bet:
Direct link via YouTube: http://www.youtube.com/watch?v=3tWG7nVugtI
Brilliant:
Direct link via YouTube: http://www.youtube.com/watch?v=6SvtVwIXJGc
Music Store:
Direct link via YouTube: http://www.youtube.com/watch?v=9CARvBQrevg
See the ads in a variety of sizes and qualities (up to HD) via Apple’s website here.
[Thanks to MacDailyNews Readers “Kendon,” “John,” and “Brawndo Drinker” for the heads up.]
I like how the basketball score bet ad includes a black person calling the owner of the phone.
Touching.
To all of our Canadian iPhone fans. This is on Macworld UK, I don’t believe our British friends to April Fools stuff.
Apple seeks to break iPhone Canada deadlock
New network enters Canada, iPhone rumours fly
Jonny Evans
Apple may have a medium-term plan to introduced the iPhone in Canada, breaking a stalemate position with local incumbent, Rogers Telecom,
Rogers Telecom has been the most likely network partner for an iPhone launch in Canada. That’s mainly because the company is the only network in the country offering support for EDGE networks, required for using the iPhone.
A deal between Apple and Rogers has been much speculated on, but has been a long time coming. The deadlock seems set to resolve itself with the entrant of a new company, Niagara Networks, which is bidding for bandwidth in the country.
Niagara Networks is a previously unknown company that won’t reveal where its funding is coming from, citing “confidentiality agreements”. The 9 to 5 Mac website believes the company is being secretly supported by Apple’s US network partner, AT&T;.
Should this speculation be correct, Apple and AT&T;may be choosing to avoid dealings with Rogers Telecom in order to institute a new provider that’s happy to offer iPhone in Canada.
nice
I am holding off a little longer because of funds. But I will get one someday.
Dear Apple,
Please get new music for iPhone Commercials. That techie-folk crap is so OVER!!!
The tune they use is a simple sounding tune, they are trying to get across that it is simple to use, visually, verbally, and musically in the commercial. Subliminal marketing my friend.
Dear Apple,
Please stop using the frozen hand image holding the phone. It’s really creepy and takes attention away from the phone.
All Apple has to do is wait for the 3G iPhone and get the two major carriers, Bell and Telus, to bid against each other.
We may have to wait until demand for the 3G iPhone slows down in Japan, but it will be worth it.
@Brian Allen
The “Bet” ad did not show a black person calling the iPhone owner. It showed a black person’s photo that is shown the Wikipedia Basketball Web page that the owner went to for facts to settle the bet. It is not shown what race the person is the iPhone owner had the bet with.
Why are people always trying to turn things into a race issue?
@Thomas: It is incredibly arrogant of people to talk about marketing when they know nothing about it. I know that pontificating on areas of ignorance is standard procedure on the internet, but that does not make it right. Marketing is an art and Apple has some of the best marketing in the world. I’m sorry you don’t like the tune, but it is identified with the iPhone and changing it would be a monumental mistake. Perhaps you should take the advice of Abe Lincoln who said: “Better to remain silent and be thought a fool than to speak out and remove all doubt.”
Kareem Abdul-Jabbar – is the fellow they look up on Wikipedia.
Anthony Williams – is the fellow that calls during the Wikipedia session. Very hard to tell from the video if he is of color.
All that being said, I’d be hard pressed to believe that Apple would allow what you are suggesting. That being said, if all the folks that ever appear in the iPhone ads are lilly white, that would piss some folks off too.
Once we head down the slippery slope, there is no easy way back.
A ‘simple’ tune indeed!
Strictly for the undemanding under-fives.
“Please get new music for iPhone Commercials.”
Repetition of thematic elements is a key strategy to establishing a product or brand identity and integral to successful marketing. Consumers tend to remember through simple repetition (even if you find it annoying like I do with Mentos commercials). You will find examples of this everywhere.
To Falkirk: Well said.
@Brian Allen
Are you implying that a white guy can’t have a black friend?
Maybe the phone owner is Larry Bird.
Nice ads, still hate the music.
Hah, April Fools!!
Brian-
How can you tell the race (or gender) of the caller? I see white fingers on the phone (thus, a white person) and a photo of Kareem Abdul Jabbar who is the basketball player who is the answer/subject of the bet.
the bet ad is actually a B.E.T ad lol
For me the killer app is TRAFFIC.
Bummed they didn’t get that in the map ad.
That left hand scares me. I wish it would wiggle a pinky, or SOMETHING!
obtusegoose
Speaking for all iphone users who have frozen hands…
hey lighten up
Wasn’t there an article about the iPhone turning people into annoying “know-it-alls” a few days ago?
Here’s the commercial to promote this capability of the iPhone.
“Wasn’t there an article about the iPhone turning people into annoying “know-it-alls” a few days ago?”
And with a phone running Windows Mobile you can prove you know very little.
Apple the moment you release the 3G iPhone, I will being buying 2 for my wife and I. Please release it soon.
Doesn’t the iPhone need GSM to work? Telus and Bell aren’t using GSM so that theory is a no-go
well i love the music so piss off