ChangeWave: Mac OS X Leopard satisfaction far outpaces Vista; Apple Mac strong despite PC slowdown

“Only 8% of the 4,427 consumers surveyed by ChangeWave in late February say they’ll be buying a laptop in the next 90 days – the lowest level of consumer laptop demand in the past 12 months,” Paul Carton and Jim Woods report for ChangeWave Research. “The same trend was seen in desktop PC purchases, with just 6% saying they’ll be buying one – also a low for the year.”

“Things weren’t any better on the corporate side, where PC buying has also slowed precipitously. In February, only 73% of 2,204 corporate respondents said their company plans on buying laptops in the next quarter – down 4-pts from a year ago. It’s the same pattern for desktops, with corporate purchases down 5-pts,” Carton and Woods report.

Carton and Woods ask, “Given such big declines, which computer manufacturers will be hurt most?”

“Despite the slowing PC environment, planned purchases of Apple Macs remain relatively strong,” Carton and Woods report. “Looking at the next three months, Apple remains the leader among consumers who plan to buy a laptop (31%) – down just 2-pts from the all-time high recorded in our previous survey. Apple planned desktop purchases (28%; down 1-pt) are also near record levels.”

“Importantly, Apple’s numbers are up more than 50% from a year ago,” Carton and Woods report.

“Corporate planned Mac purchases are also at or near record highs, as laptops (7%) were unchanged from previously, while desktops (6%) fell just 1-pt,” Carton and Woods report. “And in a clear sign PC buyers like what Apple is doing, our survey showed the company continues to set the standard for customer satisfaction.”

Carton and Woods report, “Among corporate respondents using the Leopard operating system, over half (53%) report they are Very Satisfied. This compares to a 40% Very Satisfied rating for Windows XP Pro users, and a dismal 8% Very Satisfied rating for Microsoft Vista Business (8%).”

MacDailyNews Take: In our experience, those who claim to be at all “satisfied” with any Windows version have never really tried a Mac.

Carton and Woods continue, “Clearly, the Leopard OS is a crowd pleaser.”

“Dell’s fortunes going forward are far different than Apple’s,” Carton and Woods report. “Our previous consumer PC survey showed Dell with a small uptick in planned consumer buying, but that rise appears short lived – they are once again losing traction going forward. Planned purchases of Dell laptops (28%; down 2-pts) and especially desktops (32%; down 4-pts) are considerably weaker than in our previous survey.”

“Dell is also plagued by a downturn in planned corporate PC buying for next quarter, with desktop (32%; down 3-pts) and laptop (32%; down 1-pt) purchases falling to new lows,” Carton and Woods report. ‘It’s like déjà vu, all over again,’ Yogi Berra famously said, and that’s what it looks like as Dell once again resumes its market share slide.”

Carton and Woods report, “Hewlett-Packard (HPQ) also wasn’t spared in our surveys, as they are experiencing weaker PC sales going forward – led by a big drop in consumer planned buying of desktops (18%; down 5-pts) and laptops (19%; down 2-pts). On the corporate side, planned purchases for H-P desktops fell 1-pt to 17%, while laptops dipped 2-pts to 14%.”

“One thing in H-P’s favor, however, is their strong sales overseas (nearly 70% of their total sales) – where the current slowdown is likely having less of an impact. Note that our ChangeWave surveys focus mainly on the U.S. market,” Carton and Woods report. “When we did ask respondents living outside the U.S. about Hewlett-Packard planned purchases, H-P registered higher market share numbers for consumer desktops (22%), corporate desktops (20%) and corporate laptops (17%).”

Full article and video presentation of the survey findings here.


  1. 8% Vista satisfaction?
    Well it’s obvious, isn’t it?
    It’s those IT dweebs who try to keep it up and running. Without Vista, without Windows, just WHAT would these people do?

    I mean, now that there are no more film strip or 16mm film projectors, there’s got to be SOMETHING for them to fix. Windows fits the bill. Perfectly.

  2. @ Demon:

    I think you meant to say that IT people just will not admit that they made a mistake in going with Windows in the first place. ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  3. I don’t understand the numbers presented. Did Apple lose 2% of their market share? Did the market shrink while they nearly maintained, thus growing their share? I think I understood the “50% growth, year over year”, but not certain how that contrasts to last quarter.
    I recognize that my stock is up more than $10 a share! I like that. Thank you, doubters, for the silly adjustment that let me get back in at “a bargain”. Yeah, the P/E is still a bit high, but better than it was. And the hints are that it will continue to climb for a bit.
    Still, these numbers are not well explained. Apparently Lazy European is even worse off than I am … 2&#xX1;6 months is almost a 1/3-loss of market share, back to last year’s numbers.

  4. I’ve said it before, and I’ll say it again. Almost *nobody* works in IT without an MCSE. And the “M” in MCSE stands for Microsoft. Expecting IT to recommend ANY machine other than a Windows machine is an exercise in futility. The only IT people I ever knew who weren’t owned by Microsoft were the ones who started in the field before there were MCSEs. IT support for Macs will happen when an MCSE becomes worthless, and businesses quit hiring people with them based on “industry standard practices”.

    MDN Magic Word: “human”, as in what most IT people aren’t

  5. The market is overall weak because of economic concerns, as many now deem a new PC discretionary. But Apple’s numbers suggest an increased market share, likely hitting the magic 10% number here in the US by the end of the year.

    As to Lazy European’s “SELL SELL SELL”, he probably wishes he bought more when it broke below 120.

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