Will Apple’s iPhone have an enterprise halo effect for Macintosh?

“The well-documented but hard-to-prove ‘Halo Effect’ of iPods in the consumer space over the past five years has arguably caused a rise in Macintosh purchases. Certainly areas like education have seen significant rises in Macintosh purchases among iPod toting students. But the enterprise is a different situation entirely,” Seth Weintraub blogs for Computerworld. “Or is it?”

Weintraub explains, “The halo effect refers to a ‘cognitive bias whereby the perception of a particular trait is influenced by the perception of the former traits in a sequence of interpretations.'”

“In the case of iPods, the owners liked them so much that their perceptions of other Apple products were (rightfully?) inflated. The chances of an iPod owner buying a Macintosh increased. By extension, the Macintosh marketshare grew and continues to grow overall,” Weintraub writes.

Weintraub asks, “So will the iPhone cause an enterprise halo effect?”

Full article here.

We think the growing network of Apple Retails Stores has also had a major effect on Mac sales; maybe more so than the iPod itself (although it must be noted that Apple uses the iPod as bait to get people into the Apple Stores). iPod + Retail Stores = Consumer Mac Sales.


  1. “We think the growing network of Apple Retails Stores has also had a major effect on Mac sales; maybe more so than the iPod itself”


    the store is much more effective than the iPod, and the iPod is doing a good job.

    the key, as the rest of the take suggests, is the combination. if you go into the store for iPods and accessories, you look at the Macs…

    so if you go in for an iPhone, will that increase companies purchases? i doubt it.

    but if you go in for an iPhone, which you can use to get company mail because the CEO has an iPhone and he/she made sure the techs got their asses in gear and got mail working on their new toys……. well, that might help a bit.

    and if the bosses kids buy macbooks for school, and the whole family uses them, and then back in the office you wnder why you should have to sit through virus scans and bluescreens….

    it will. but it be in a lot of steps. and over a log period of time. and Apple has to stay on top of their game for the entire thing.

    ….but i think they can.

  2. I don’t know about this… Some – not all – enterprise IT staff are rather entrenched in what they know and resistant to change. I will say though that IT, computer science, and software engineering were big majors at my college and most of my friends in those fields own Macs at home. Maybe it won’t as much be an iPhone effect as a changing of the guard as these younger guys move up the chain.

  3. Apple has been very wise in loading iPhone w/ OS X. This allowed them to leverage well-developed technology from the desktop world into the mobile world, where it is now becoming a very appealing platform in and of itself.

    When Apple builds MS Exchange/Active Sync capability into the iPhone to enhance its enterprise appeal, what it is really doing is building that technology into OS X, which will eventually translate to Apple’s computers. That will make Apple computers–especially laptops–more appealing to enterprise as well.

    It’s just another camel’s nose under the enterprise tent.

  4. Let me just say, I am the IT guy for one of the largest car dealerships in the world. I love Macs, iPhone, and iPods. I own alot of all three. However, Apple has huge holes in its product line. The low end laptops don’t have Express card slots or screens bigger than 13″. Most business users don’t need a $2K laptop or the horsepower that comes with it (Macbook Pro). There is no low end desktop. The iMac and Mac Mini are a nightmare to work on and get parts for. The Mac Pro is not for average users spec or price wise. Neither of them offer internal expansion other than memory and disk space. How about PCI and PCI Express cards.
    Is Apple ready for the enterprise? Absolutly not.

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