“Apple has announced that it will not have a booth at The NAB Show this year,” TV Technology reports.
“Rumor had been spreading on the Internet in recent days about Apple’s presence at the show. Speculation increased after Avid Technology, the company’s main competitor at the NAB Show dropped out late last year,” TVT reports. “An Apple spokesman said the company is cutting down on its trade show participation overall.”
“‘Apple is participating in fewer trade shows this year,’ said Anuj Nayar, senior manager of PR at Apple,” TVT reports. “‘Often there are better ways to reach our customers. The increasing popularity of our retail stores and Apple.com Web site allows us to directly reach more than 100 million customers around the world in innovative new ways.'”
Full article here.