Why is Apple’s Mac surging?

“Something is going on with the Macintosh,” David Pogue blogs for The New York Times.

Pogue writes, “The best theory I’ve heard is: ‘Windows Vista.’ When people found out they’d have to buy a new computer and learn a new interface, a certain slice of them just said, ‘Well, if I have to buy a new machine and learn a new interface, I may as well get the cool-looking, virus-free one.'”

Pogue writes, “But could that effect explain this gigantic 35 percent leap in just 12 months? It’s still an expensive proposition to switch platforms once you’ve got an investment in software and peripherals.”

Full article here.

MacDailyNews Take: Obviously, those switching due to Vista disappointment and for other reasons must realize that they can also slum it with Windows XP (or even the dreaded Vista) on their beautiful new Macs. Therefore, since they’re buying a new computer anyway, there is no “expensive proposition to switch platforms,” since they’re able to utilize their Windows software on their new Macs via Apple’s Boot Camp or via fast, inexpensive virtualization from Parallels (Desktop for Mac) or VMWare (Fusion).

Buying a Mac gives users OS-unlimited machines. No OS-limited PC box assembler can match the value; HP, Dell, etc. simply can’t offer Mac OS X Leopard, iLife, iWork, etc.

Because Apple provides a means for the sufferers to bring along their Windows insecurity blanket with them, they can switch to the Mac versions of their WIndows apps over time as part of their normal upgrade cycles. Also, their printers, drives, scanners, and other peripherals are quite likely to be USB and therefore Mac-compatible, too.

When it comes time to buy a new computer, smart people get themselves Macs. We expect the Mac surge to continue and accelerate over time as more and more people become informed.

[Thanks to MacDailyNews Reader “Linux Guy And Mac Prodigal Son” for the heads up.]


  1. A lot of the PC press and IT pro’s misjudged the legions of the great Windows unwashed.

    When faced with the true choice of Mac or PC a lot of the PC geeks, who for years, have been recommending PC over Mac for nothing more than childish, misinformed reasons still recommended Windows, time and time again.

    They would say, “Don’t choose a Mac, choose this PC I can make for you that runs the latest Microsoft OS (95, 98, 2000, NT, XP). Yes, we know it’s got it’s problems, but I’ll be here to help you if anything goes wrong.’

    And of course it did go wrong. But they were there to help, and to say, ‘Don’t worry, Bill Gates’ next OS will solve all your problems, just you wait.’

    Well, that excuse has now been used far to often. The great unwashed were too ingrained in Windows to make the switch to Mac before IntelMac, so I do not blame them for not switching.

    However, now they can switch, and still use Windows, and ‘try out this Mac thing, and if they don’t like it they can still use Windows.’

    Well, obviously they do like it – a lot – and this has seriously p*ssed off a lot of Windows diehards.

    Now were seeing these Windows diehards panic. Hence the FUDometer has gone up and will go up higher from now on.

    The great secret is, is that Windows dominance has survived for this long, from a surprisingly small number (in comparison to the total number of users) of these WIndows diehards.

    It won’t be long now until we see the tipping point, were starting to win over the PC users, and the diehards don’t like it one bit.

    It’s great isn’t it?

  2. The great thing about this article is the comments section. It might take hours to read all of the comments, but well worth the effort. It answers the question, “Why are they switching?” And the answer seems to be; for many diverse reasons. Don’t get too hung up on a few flaws in Pogue’s assumptions, such as higher Mac cost.

    We have passed the tipping point.

  3. Surging?

    Where? The only place MACs might generate some interest are among the pretentious, smug elite who like to waste money on overpriced proprietary toys that can’t play games. Count me and 97.5% of the population out.

    Pogue is dripping with smugness when he mentions “the cool-looking, virus-free one.” Whatever. Windows enthusiasts don’t stoop to such ugly statements and behavior. The superiority or the Windows platform speaks for itself. In 7 versions of magnificent Windows Vista. Suck it, MACtards.

    Your potential. Our passion.™

  4. Investment in peripherals?

    Unless it’s an old printer with a parallel interface or a keyboard or mouse with the round PS/2 connector, most peripherals work fine with a Mac. Also, OS X probably ships with the needed driver installed.

  5. “Pogue blew it with his “expensive proposition” phrase.”

    i don’t think he meant to imply that buying a Mac is more expensive than a PC. rather i suspect he meant that if you have thousands in PC only hardware and software, buying a Mac feels expensive because of the perceived value you are throwing out.

    “It’s still an expensive proposition to switch platforms once you’ve got an investment in software and peripherals.”

    that is, however it may be understood by others, an accurate statement.

  6. Pogue didn’t mean to imply that Macs are more expensive than PCs, but rather, if someone is thinking, “I may as well get the cool-looking, virus-free” computer, then he’s going to go whole-hog and upgrade to Mac software, too. What good does it to do run virus-prone Windows and other PC software on a Mac? It’s still virus-prone. Only by switching to Mac software as well as hardware do you get the entire Mac experience – and that switch could cost money for someone with a lot of software to replace.

  7. Look, I owned a Mac Plus and a Powerbook 145b. In my foolish youth I switched to crummy PC-ville so I could play vids. What can I say, I liked wasting time back in the day. And of course various jobs required the use of the miserable PC

    Let me tell you, for the monetarily challenged, switching takes time. The software I’ve purchased over the years costs thousands. Of course, some of that software wouldn’t even be necessary (AV, etc.), but still, how do you justify spending the cash on a new computer *and* cash on all those apps?

    So, in short, it takes time. And frankly, XP was a steaming pile, but not on the order of Vista. And, OS 9 wasn’t all *that* compelling (I used it frequently at work), whereas OS X and Vista are worlds apart.

    So, to sum up:
    – Vista blows, Leopard rocks
    – The iPhone showed me very clearly what a huge lead Apple has
    – Intel CPUs are a game-changer. I can run CoD4, etc., on my mac (yeah, I still like wasting time on occasion)

    In the past, IMHO, Apple didn’t have the huge lead. A lead perhaps, but not the mind-blowing, obviously unequivocal lead they now have. They’ve crossed the line of inertia for a great many people.

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