Solutions Research Group’s independent syndicated trend study, “Digital Life America” shows that 32% of Americans have a “very positive” impression of Apple, up from 21% before the iPhone introduction and that Apple’s “product footprint” (those aged 12+ who have at least one or more Apple products) has expanded to 31% in January 2008 vs. 20% in October 2006.
The results are based on an online survey of American consumers in November 2007 (1,150) and are compared to a similar study in October 2006 (1,600). According to SRG, “Digital Life America” uses high quality, professionally-managed panels which represent the U.S. online population by age, gender, region, and ethnicity. To maintain an unbiased perspective, Solutions Research Group funds its own syndicated research.
Source: http://www.srgnet.com.
[Attribution: AppleInsider]