“Apple users are proportionally more eco-friendly than users of other vendors’ PCs. Moreover, they’re more willing to plunk down extra cash for ‘green’ products,” Ted Samson blogs for Infoworld.
Samson continues, “That nugget of information is one many findings in a report just released by Forrester Research titled ‘In Search Of Green Technology Consumers: Why Tech Marketers Should Target This Emerging Segment.’ Forrester surveyed computer users to determine the extent of their green leanings and what drove their environmentally conscientious practices (or lack thereof).”
“The report finds that, all told, 12 percent of U.S. adults are ‘bright green,’ which Forrester defines as those who are ‘concerned about the environment and global warming, and strongly agree that they would pay extra for consumer electronics that used less energy or came from a company that was environmentally friendly.’ Moreover, another 41 percent of U.S. adults are ‘green consumers’: those who ‘share concerns about environmental issues and global warming, but do not strongly agree that they would pay more for environmentally-friendly electronics,'” Samson reports. “The remaining 47 percent of the population ‘do not (yet) share the greens’ concerns about the environment or global warming.”
Samson reports, “Forrester found that 14 percent of Apple users are bright green.”
Full article here.
MacDailyNews Take: Apple users, we can see; it was the ’70’s, after all. But, what about Mac users?