“Both Apple and Google were enormously innovative during their early days. Both created industries,” Elizabeth Corcoran writes for Forbes.
“But only Apple, so far, has shown it can hurdle industry boundaries and shake up a staid market–namely, the market for portable music,” Corcoran writes. “The secret weapon Apple brought to music? Putting all the pieces together seamlessly using the power of software.”
“Apple’s iPod is lovely to hold. But Apple’s deep insight was that the innovations that could reshape music players weren’t based in mechanics or hardware. It’s software that lets people sync their iPod to their computer, to shuffle songs, to manage playlists and so on. “Software” becomes a code word for describing the way we organize information in our world,” Corcoran writes.
“Fast-forward to mobile phones: The fundamental difference between the iPhone and everyone else’s phone, once again, has also been in how Apple organizes the myriad of functions and resources on the phone–again, software. The rest of the device–even the lovely big screen–is just a window into how Apple thinks about organizing the world,” Corcoran writes.
Full article here.
I’m imagining Palm’s CEO sitting patiently by the phone hoping reporters will one day call again.
Apple is disruptive technology in action…
http://en.wikipedia.org/wiki/Disruptive_technology
Speaking of markets, I just received this off the wire….
“Apple announced today that it has developed a breast implant that can
store and play music.The iTit will cost $499 or $599 depending on cup size.
This has been hailed as a major breakthrough because women are always
complaining about men staring at their breasts and not listening to them.”
Now you are all abreast of the news….
MW:reaction
Apple writes software to sell hardware.
The software better be good. I’m glad Forbes finally gets it.
Errr… We’ve been very innovative… with Media Center… and putting it all together… hmmm.
“Innovative Apple hurdles industry boundaries, shakes up staid markets with iPod, iPhone” and… the Macbook Touch.
Yeah fellow, Apple will go beyond all boundaries in Jan ’08, putting out there a media device that will be somekind of combination between an iPod Touch and a Macbook. There’ll be no competition for a long time against that one… Touch to believe.
http://gizmodo.com/gadgets/mock-up/fabled-newton-2-%2B-ultrathin-notebook–apple-macbook-touch-303927.php
To paraphrase this entire article: “It’s the software, stupid.”
As far as Palm CEO Ed Colligan’s phone number, the press has already forgotten it.
If the Apple/Google tag team alliance is successful, competitiveness in the marketplace will be defined primarily by innovation and disruption. From our lips to God’s ears.
Sounds like the Palm, M$, Verizon, etc., leadership needs to go back to school and take Andy Grove’s class!
Peace.
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Olmecmystic