Hitachi exits PC business

“Hitachi is pulling out of the sale of personal computers, saying it wants to focus on larger network systems for businesses instead,” BBC News reports.

“Hitachi said it was now scaling back PC production at its central Japan plant,” The Beeb reports. “The electronics group had been Japan’s eighth-largest PC maker, with its main PC brand being Prius.”

The Beeb reports, “‘We want to develop new computers for use in the broadcasting industry, which is becoming more digitised,’ said a spokesman.”

Full article here.

MacDailyNews Take: Sheesh, that’s like deciding to focus on developing MP3 players and an online media store. We predict failure for Hitachi’s new priority since, for good reason, the majority of computers we see in use in the broadcasting industry are Apple Macs.

18 Comments

  1. We predict failure for Hitachi’s new priority since, for good reason, the majority of computers we see in use in the broadcasting industry are Apple Macs.

    Predict all you want based upon what you see now

    But we need POWERFUL CPU muscle for rendering. Windows has more developers on it’s side to provide us with software which will allow us to hook up a Hitachi branded Cell processor farm.

    Even Pixar once used Linux on a PC render farm when the Apple Macs were only PowerPC processors.

    So take a lesson here, we need powerful processors, like the Cell and Apple doesn’t offer a solution somebody else like Hitachi and Microsoft devlopers will.

  2. Toby,

    Two things…

    Firstly, however much coffee you’re drinking, I want you to cut it by around 50%.

    Secondly, what – in this unbelievably innocuous retread of a press release – has caused you to get your underwear in such a knot.

  3. to: iMakeVideo

    While you seem to know what you are talking about and are immersed in your craft, I ask you to think about this. Just the mac operating system alone warrants a second look at apple for price and quality. Plus the tight knit integration with it’s software apps for video. The network solutions for the mac aren’t strong enough?

    The point I’m asking is, would you rather have Microsoft working on software or Apple?

    I’d venture to say Apple software is far ahead. Thoughts?

    -Pi

  4. Yeah! One less computer brand built to run Windows. Of course now that they’re going to focus on Broadcasting they’ll help perpetuate the Windows only atmosphere there/here – Just what the Broadcast Industry needs – NOT.

    I work in this industry and everyday is an uphill battle with dyed-in-the-wool IT folks who think the world’s going to crash into the sun if they can’t use Windows to do everything – and I mean everything. The entire production line is Macs, but we’re always having to jump through hoops to get the final product setup so that their Windows boxes will accept it.

    The broadcast industry needs Hitachi (a MS “partner”) pushing their Windows only solutions like it needs a hole in the head.

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