“If the 980 students who participate in Piper Jaffray’s bi-annual survey of American teenage buying patterns are any guide, a significant percentage of Apple’s (AAPL) iPhones sold are ending up in the hands of adolescents,” Phillip Elmer-Dewitt reports for Fortune.
“In a report to clients issued this morning, analysts Gene Munster and Michael Olson report that 3% of students surveyed own iPhones and an additional 9% expect to buy an iPhone in the next 6 months [and] 4.2% of 212 parents surveyed own iPhones,” Elmer-Dewitt reports.
It’s “likely that Piper Jaffray’s sample is tilted heavily toward a tech-savvy, upper-middle-class demographic,” Elmer-Dewitt reports. “Still, Munster and Olson’s numbers are useful for showing trends, especially in the MP3 market they’ve been tracking for several years.”
More in the full article, including the finding that iPod market share remained steady at 82%, here.
[Thanks to MacDailyNews Reader “Mike in Helsinki” for the heads up.]