Microsoft looks to take on Apple TV, YouTube

“If Internet-based video is the wave of the future, many of us are already drenched with options including such as YouTube, Joost and Apple’s iTunes. But today, Microsoft is making a play to have its own video download service added to the mix,” Nicholas Carlson reports for InternetNews.

“During his keynote speech at the DigitalLife show here in New York, Microsoft executive Joe Belfiore will pitch Microsoft’s new, free streaming video service, called Internet TV,” Carlson reports. “Going into beta on Sept. 28, Microsoft’s Internet TV service will enable users to stream content from MSN Video. It will also offer more than 100 hours of additional, ad-supported content, including television shows like ‘Arrested Development,’ full-length music concerts, movie trailers, news from MSNBC and sports from FOX Sports.”

“Microsoft Internet TV is designed for both the TV and PC screen, the company said in a statement. The service’s video is optimized for broadband, and will be compatible with Microsoft and third-party “media extenders” devices for Windows Media Center,” Carlson reports. “These devices — a new crop of which Belfiore will highlight during the show — wirelessly connect a TV with a PC, delivering TV, PVR, movies, pictures, music and online services to any television set in a home. The products support connections to PCs running Windows Media Center in Windows Vista and generally, Windows XP Media Center Edition.”

“Apple Inc. announced its own $299 PC-to-TV device, Apple TV, only a few months before,” Carlson reports. “When Apple launched Apple TV last year, Phil Leigh, analyst with Inside Digital Media, said at the time that such products answered a consumer desire to not just download Internet video, but to watch in on their televisions. Today, however, Leigh described the Microsoft effort as, ‘an incremental step in the right direction, I don’t see it as much more than that.'”

Full article here.

[Thanks to MacDailyNews Reader “ChrissyOne” for the heads up.]



  1. Ho, hum, another me too, too late, non-innovation from Redmond. Let’s see them bundle this with windoze, get another slap on the wrist from Washington and a $2B fine from Brussels. Maybe their shareholders will finally wake up.

    MDN magic word = Mother, as in “Apple, the mother of invention.”

  2. “Blah” is all I can think of to describe the excitement I feel about this. The rest of the world will probably feel the same way.

    How they continue to get manufacturers willing to invest R & D dollars in building all these devices that eventually fail or capture no significant audience I have no idea.

    They’re famous for pulling the plug on so many things after they have been built, that you would think that eventually the pipe would run dry of manufacturers willing to follow these guys like lemmings. Apparently not.

    Stupid is as stupid does, is that the saying?

    One more “blah” for the record….

  3. Of course Micro$oft can handle everything they are doing. ” width=”19″ height=”19″ alt=”tongue laugh” style=”border:0;” />

    I want to hear from Daniel ( the amount of money that Ms looses with this. How many Billions.

    Sorry M.A.D you are not mad ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

    Ms market value will go down to $200 Billion fairly soon. (Down from $6xx Billion)

  4. @One guy from Finland:
    “I want to hear from Daniel ( the amount of money that Ms looses with this. How many Billions.”
    Sorry, you don’t hear about MS’s losses from Daniel Eran. You hear about losses MS’s loses from their quarterly financial reports ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  5. Apple Inc. had to change the name of Apple TV from iTV because such a company exists in the UK. M$ thinks that by calling it Internet TV it will circumvent a registered trademark and give it a handle with which to try to manouvre Apple TV to the side by making future buyers think that iTV must be a product associated with iPOD.

    You can just see the GREEDY BASTARDS thinking behind M$’s strategy……” We will provide you with enough free material to oust iTUNES, then after that we will negotiate a soft deal that will let you make a lot of money & some for us”.

    I hope ITV doesn’t say anything until they have actually done it then hit then with the “Mother of all Lawsuits” leaving toothless that all they will be able to consume is Camel’s MIlk which I will certainly make sure they pay through their noses so that all that will be left will noxious vapours from their incorrigible farting!!!!!

    We aint stupid! Them Greedy Bastards!!!!!

  6. hahahaha Microsheet is definitely having some big pipe dreams.

    offtopic but where is the “apple shares hit a new high” along with the Laura goldman quote?? waiting for it ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  7. “Internet TV”?!?!?

    Wow…I have to wonder how much they are paying the guys who work in the MS marketing/branding department. Can you imagine a more vanilla/whitebread name for a product?

    Oh, yeah…”Media Center”.

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