Amazon DRM-free MP3 music download store debuts

Amazon today launched a public beta of “Amazon MP3,” a new digital music download store featuring a la carte DRM-free MP3 music downloads. Amazon MP3 has over 2 million songs from more than 180,000 artists represented by over 20,000 major and independent labels. Amazon MP3 complements Amazon.com’s existing selection of over 1 million CDs to now offer customers more selection of physical and digital music than any other retailer.

“Amazon MP3 is an all-MP3, DRM-free catalog of a la carte music from major labels and independent labels, playable on any device, in high-quality audio, at low prices,” said Bill Carr, Amazon.com Vice President for Digital Music, in the press release. “This new digital music service has already been through an extensive private beta, and today we’re excited to offer it to our customers as a fully functional public beta. We look forward to receiving feedback from our customers and using their input to refine the service.”

Every song and album on Amazon MP3 is available exclusively in the MP3 format without digital rights management (DRM) software. This means that Amazon MP3 customers are free to enjoy their music downloads using any hardware device, including Macs, PCs, iPods, iPhones, etc.; organize their music using any music management application such as iTunes; and burn songs to CDs.

Most songs are priced from 89 cents to 99 cents, with more than 1 million of the 2 million songs priced at 89 cents. The top 100 best-selling songs are 89 cents, unless marked otherwise. Most albums are priced from $5.99 to $9.99. The top 100 best-selling albums are $8.99 or less, unless marked otherwise.

Every song on Amazon MP3 is encoded at 256 kilobits per second.

Customers can purchase downloads using Amazon 1-Click shopping, and with the Amazon MP3 Downloader, seamlessly add their MP3s to their iTunes or Windows Media Player libraries.

Amazon MP3 has over 2 million songs from more than 180,000 artists, including 50 Cent, Alison Krauss, Amy Winehouse, Ani DiFranco, Arcade Fire, Beastie Boys, Coldplay, Creedence Clearwater Revival, Ella Fitzgerald, Feist, John Coltrane, KT Tunstall, Keith Urban, Koko Taylor, Lily Allen, Madeleine Peyroux, Maroon 5, Marvin Gaye, Miles Davis, Morrissey, Nelly, Nickel Creek, Nirvana, Norah Jones, Paul McCartney, Philip Glass, Pink Floyd, Pixies, Radiohead, Ray Charles, Rod Stewart, Spoon, Stevie Wonder, The Chemical Brothers, The Decemberists, and The Rolling Stones.

Independent labels offering their catalog of music for the first time as DRM-free MP3s include Alligator Records, HighTone Records, Madacy Entertainment, Sanctuary Records, Rounder Records, Righteous Babe Records, Sugar Hill Records, and Trojan Records.

Amazon MP3 beta is here.

[Thanks to MacDailyNews Reader “Winston” for the heads up.]

It’s too bad Amazon chose to use the dinosaur format MP3 instead of the much more efficient AAC format which provides higher-quality results with smaller file sizes and better decoding efficiency (requiring less processing power for decode) than the old MP3 format. Besides that unfortunate format choice and the need to run the Amazon MP3 Downloader application, this looks good (based solely on the press release, as we haven’t tried it).

By the way, users who like this Amazon store can thank Steve Jobs; it’s due to his call for DRM-free music that this even exists. It’s past time that the other music labels who are still clinging to DRM (cough, Middlebronfman, cough) face the music.

74 Comments

  1. WOW. Besides the fact that it’s in MP3 format instead of AAC format, this is the first real competition for Apple iTunes. The albums & singles are CHEAPER than iTunes, and they all come without any DRM at all. Plus, they have a Mac OS X version of their downloader program, so they are not leaving Mac users in the dark! I just bought an MP3 album from amazon.com for $8.99 ($1 cheaper than the same album was on iTunes), all because I didn’t want to go through the hassle of stripping the DRM from the album. Great job, Amazon! Very impressed here.

  2. Why would you sell your Apple stock? This is a plus for Apple. The iPod is the best MP3 player on the market and holds 70% of it. Amazon is helping to make the record companies obsolete and providing a new source for iPod media. It costs Apple nothing. Apple makes next to nothing on iTunes downloads anyway. It’s only a service to provide media for iPods, sales of which is where Apple makes its money.

  3. It is definitely a healthy competition for Apple. Unlike Amazon, though, which must compete on prices, as retail is its only business, Apple can afford to even take a loss on iTunes if it wanted to, in order to compete.

    Having said that, I believe Amazon will be modest success at best, for the same reason that made iTunes what it is today. With iTunes, iPod owners have everything in one place. They click, the song shows up on their iPod. It simply cannot be made any easier than that. And Amazon (or any other competitor) will never be able to make it that simple.

    As for the Amazon’s catalogue, Universal’s presence alone should give them enough credibility. As much as most people hate labels, and especially Universal, they are by far the biggest, with the greatest stars and back catalogue.

    In the end, Universal has set itself up to eat its words no matter how it goes. If they succeed, their DRM-free Amazon approach will re-affirm Jobs’s call for DRM-free music. If they fail with their Amazon venture, it will re-affirm Jobs’s pricing and distribution choices. My guess is that they will not succeed. They will probably not fail miserably and Amazon will probably continue to sell music digitally, but it will not become a significant competitor to Apple.

  4. RE: “Besides that unfortunate format choice and the need to run the Amazon MP3 Downloader application, this looks good (based solely on the press release, as we haven’t tried it).”

    What do you think iTunes is? Based on my experience with iTunes I’m pretty sure I can’t download songs through my browser.

    Hooray Amazon. Maybe someday we’ll get descent quality, DRM free movies too.

  5. well, I stand corrected. With the little downloader application, it will automatically dump the MP3 into iTunes for you.

    While the choice of MP3 over AAC may be unfortunate, they made up for that (at least a little bit) by encoding at 256kbps. They also provide album art with the downloads. This way, the stuff is pretty much the same as FairPlay-constrained AAC files from iTunes store (price-wise; quality-wise, it’s more like the $1.30 DRM-free songs).

    Definitely not bad at all. The only significant differentiator here will be the catalogue volume, which is dramatically larger on iTunes. Let’s watch how it plays out, although I wouldn’t sell my AAPL stock just yet. Those who suggest this have no idea where Apple is making its money (hint: it ain’t iTunes Music; look to your left – iPod/iPhone/Mac).

  6. @Henri
    Oddly the only thing preventing non-US buyers is the State pop-down menu. It’s labelled as State/Province/Region yet only States are listed. Everything else lead me to believe that canadian purchases were allowed. I’ll patiently wait….

  7. Interesting to see that Universal Music Group (part of Vivendi) is one of the major labels offering DRM free music @ 89 and 99 cents. Wasn’t it yesterday that they were complaining that the Itunes music store terms were indecent?? I can’t believe Amazon is giving them more than 70 cents per song (which is the deal they get with Apple), when the song costs 89 cents.

  8. So Universal (and EMI) want to set a precedent of 89 cents for non-DRMed songs, and 89 cents for the Top 100 songs. Since Apple has the largest sales volume, I see no reason why Apple shouldn’t set a lower price point for the Top 100 DRMed and non-DRMed songs to 89 cents. They’d still be the most likely to make a few pennies.

    Thomas Fitzgerald states that older songs will sell from 99 cents to $1.94, which sets a precedent of selling older songs for more, not less, money. This is especially revealing.

  9. “Nice.
    Simple.
    No crap.

    “APPLE COULD LEARN FROM AMAZON.” —theloniusMac

    I agree that Amazon MP3 looks nice at first glance, but what are you talking about? Are you suggesting that Apple products and services are not nice, simple and crap-free? Apple defines these qualities!

  10. One of the things that will be interesting to watch is Amazon’s prices. We’ve heard nothing yet about their contract with “the labels”. The current prices could be nothing more than bait to bring in some customers before the prices start climbing. Labels are not unhappy with iTunes, just Job’s unwillingness to allow variable pricing (interpretation: “label controlled pricing”). New business mostly need customers before they raise their prices. Lets compare Amazon’s prices to those on iTunes in a year, and see how we as consumers faire then.

  11. Just downloaded Thelonious Monk with John Coltrane from the new Amazon store.

    Sounds great.

    Downloaded the same album from iTunes.

    One thing I’ll say for iTunes, the entire album downloads in SECONDS.

    The quality of the audio of both stores is very good. One is indistinguishable from another.

    The MP3 songs are substantially larger.

  12. I’m still not sure how I feel about the sliding scale and all-feels like the old regime trying to resurrect the old business model to me, but this is hoe it should be: use your music that you’ve legally purchased wherever you want. MP3 and bit rates are still suckin’, but it’s an interesting move forward. And let us not forget that Apple gave us the first real legitimate digital music store. iTunes set the standard now others may follow. Interesting.

  13. Yup, I’ve bought here now too. There are dozens of hard core swing bands that aren’t yet on iTunes available here including George Gee etc and the overall prices are cheaper by at least $1-2 per album than the comparable iTunes ones. And MP3 format is fine by me. Bring it on I say, the more swing the better.

    PS. Henri’s comment about only US seems wrong. I’m in Canada (though I have both US and Canadian credit cards after working in the states) and my purchase went through fine.

  14. You can convert the 256k MP3 to 128k AAC without much of audible loss. If you have some older than 90’s music their mastering and mixes are so bad to begin with that it doesn’t matter and the newer productions are so good that they can take the resampling without loss. The biggest loss happens when the music that is recorded with 96k–192k sampling rate is transfered from the studio master to 44.1k CD

    I’m just wondering if iTunes will match Amazon’s prices, at least it gives Apple some negotiating power. Waiting for $5 album prices…

  15. Good for consumer, not too bad for Apple, real bad for Microsoft.

    This competition will be good for the consumer and Apple will continue to rake in the $$ since they make most their $$ from selling iPods/iPhones anyhow. Pricing and DRM-free is interesting given the labels have been arguing for higher-priced tracks and continued copy protection. It will be interesting how this affects iTunes pricing and their relationship with the labels. Seems to be a move opposite of what they’ve been pushing for, but I guess limiting Apple’s power is the focus at the moment.

    Although the MP3 format plays on most any digital player (iPods, Zunes, Zens, etc.) it seems to be another blow to Microsoft’s WMA format. The two largest digital media companies may end up being Apple and Amazon – both selling formats that work with iPods/iPhones (again, where Apple really makes $$). This may also open the floodgates for more stores supporting DRM-free content – great for consumer, perhaps detrimental to the labels and artists – we’ll see.

    I prefer ACC, but MP3 @ 256k isn’t bad at all. I don’t believe ACC @ 128k is equivelent to MP3 @ 256k like the comment above. More like ACC @ 190k, but someone out there probably has the spec.

  16. “APPLE COULD LEARN FROM AMAZON.”

    What could they learn? Hmmm? Could they learn about having DRM-free downloads? If thats the case I think they already KNOW that. They need PERMISSION to make them DRM free.

    If you are saying they could learn better music purchase music player integration then you are off base my friend. Buying through iTunes is still the easiest way to get your music from that standpoint.

  17. Awesome, just awesome. I’ve been sitting here paging through hundreds of albums (many of which I already own), but there’s so many great titles out there. I think this is the first service that begins to give iTMS a run for its money. Competition is a good thing, and 256 Kbps MP3 is just fine with me. Hell, half of my collection is ripped in 128 Kbps MP3 and I can’t tell the difference.

  18. My bet: Amazon wouldn’t be selling $.89 DRM-free tracks if it weren’t for Apple sticking to their guns. Apple helped make this possible and I don’t agree with the comment “APPLE COULD LEARN FROM AMAZON.”

    Currently, there’s a lot less of a selection from Amazon and new albums like today’s Foo Fighters release are not available. Also, iTunes is still better organized and designed plus has more features.

    It’s a win for Apple either way – more iPod sales!

  19. I will look here for music first. Personally the difference between MP3 @ 256k and AAC @ 128k is small enough to make the DRM free recording worth looking for first. Apple sells DRM free as AAC @ 256k for $.40 more then Amazon. The question here is will the difference between MP3 @ 265k and AAC @ 256k be worth the price higher price. I think to most consumers not care and so will look at Amazon first (most consumers by PC on price not function).

    One negative is that the UI of Amazon is cumbersome. The search process clunky. In order to listen to a sample of a track you need to drill down to the track first. If you do not want to buy that track …, backup three pages to return to your search result. iTunes makes searching and sampling super easy. My approach will be to find what I want in iTunes then check to see if it is available at Amazon.

    PM

  20. This is the end of ITMS! It hasn’t been announced yet, but I’m sure with the new Zune 2.0 with the innovative use of the “Squircle”, Microsofts own music store will provide DRM Free Windows Media Format at 640kbs. Yes 5x that of 128kbs. With Microsoft own “AGS” Adaptive Guessimate System, that 640 will be down to 64kbs, thus saving you many megabytes of space. Now you can have twice the amount of music on your new Zune 2.0 with Squircle technology. This is just the beginning. The dynamic duo of Bill Gates and Ballmer are on a roll now.

  21. Apple could learn that the way to have the most support from Record companies execs is to give them variable pricing.

    This is not to say that I agree with it, but this is clearly the record companies attempting to sticking a fork in Apple’s eye.

  22. I wouldn’t be surprised if Amazon’s online music store is #2 in market share behind only iTunes in the near future. Kudos for Jeff Bezos and the gang to offer DRM-free music and not follow the dying Windows Media Doesn’tPlaysForSure Subscription technology like every other failed iTunes wannabe like VirginDigital, URGE, MyCokeMusic, etc. But then again, if it wasn’t for Steve-O’s brave open letter, Amazon probably would have rolled out a “me too” product.

    Oh, and Universal Music Group is putting a lot of their artists and songs on Amazon. This is actually good: in case UMG/Apple talks fail and UMG pulls their songs from iTunes, we’ll have Amazon to fall back on for our legal music needs.

  23. “Thomas Fitzgerald states that older songs will sell from 99 cents to $1.94, which sets a precedent of selling older songs for more, not less, money. This is especially revealing.”

    Not really, go into any record store and you will find that new music is always sold for less than old music. This is not a new tactic.

  24. LOL!

    Yea… everyone’s gonna dump their iPods for a Zune cuz it has a square button with rounded corners. ‘Squircle’… simply fascinating!

    AGS (Adaptive Guesstimate System)… love that one.

    Not biting… just funnin’

    I’m sure Craig Ferguson is going to have fun with that one… it’s crackalakin!

  25. I second those who have said this wouldn’t have happened without Steve J. calling for DRM free music. He set the agenda.

    A question. Will this commitment to DRM free music pay off or just allow more piracy. I think (hope) that we will continue to see people buy more music this way. The success of iTunes has proven that if you give people a convenient, easy, economical way to buy music, they will. Most people want to do the right thing.

  26. Meh! Not quite competition! Is it honestly productive to go back and forth between iTMS and Amazon to find some of the same songs to save a dime? At least eMusic gift cards have like 30 songs for $15, I can see a plus there. Other sites like:
    http://www.dancetracksdigital.com/
    https://www.beatport.com/
    http://www.junodownload.com/
    feature diverse genres, and music you won’t find anywhere.
    The real fact is, if consumers do their homework, real competition would form as complementary stores that enter different markets, not overlap one another.
    Ever been to parts of Brooklyn with a bodega on every corner?
    Yes, literally 4 bodegas on each corner at an intersection. People also call that ‘competition’, I call it absurd, and splitting profits. Of course when I found out three of the four also sold drugs it began to make sense ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  27. Regardless of whether or not the Amazon store is a sucess, Apple has set the ground rules.

    No. 1 Rule: Files will be DRM-free (MP3 or ACC) or they will be Fairplay encoded, but NOT WMA or Real! Everything will play on your iPod but not everything will play everywhere else.

    No. 2 Rule: Keep things cheap or die.

    No. 3 Rule: Keep things simple or die.

    No. 4 Rule: MS will not rule digital media standards.

  28. what is the benefit to the music companies? Everything about this store has been described as “the end of the music industry”, yet, here it is.

    I cannot decipher any usefulness by this move other than to say “fsck you, Steve Jobs”. I can’t see any meaning or purpose behind it than that. (“that” being “not allowing Apple to have the same kind of store.. the kind of store they’ve been asking to have now for years”)

    Are they that petty? I can’t believe that…

    something is going on here.

  29. This is what Mac users have been wanting — the recognition that we exist.

    The iPod was created as Mac only for a reason — because all other MP3 players were Windows only. Apple saw an opportunity, and jumped on it. When the player proved to be a major hit, Apple rolled it out for the Windows world as well.

    Same with iTMS — all other online audio stores were Windows-only; with iTMS, it didn’t matter if you were on a Mac or Windows machine, you could still get purchase music.

    If this service is a hit, and if they keep track of how many people are purchasing from Macs (a good reason to download that Amazon MP3 downloader), that will show Amazon that they’ve got a consumer base to tap, and will speed up Mac access to other products like movies and TV shows.

    It’s Microsoft who has been the real monopoly — and this service will prove it.

    (Oh, and I just scored “The Best of the Boston Pops” for $2 less than iTMS — and as for the larger file size, just gives me more of an excuse to get that 160GB iPod classic. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” /> )

  30. To my ears (at least) 256 kbs MP3 is superior to 128 kbs AAC. I encode all my music either at 192 kbs AAC for ipods and Apple lossless for use on my stereo systems. I haven’t used the iTunes store for precisely the reason that the music is (mostly) encoded at 128 kbs, which doesn’t sound good enough (especially at high notes and soundstage). I’m not bothered by about FairPlay.

    This Amazon store is a real challenge to the iTunes music store. But I’m sure Jobs will do something to keep up. The buying experience at Amazon is just as good as the buying experience at Apple or iTunes. DRM-free means that the Amazon store will be the first major store iPod users can use besides the iTunes music store. Don’t forget that iTMS started at fewer than half a million songs and grew from there.

    This can only be good for us.

  31. COMPETITION IS GOOD

    Ok, I own three Macs, three iPods and I’ve been on Macs for quite some time.

    I’m sorry Mr. Mac Fan Bois, but competition is GOOD. I, for one, will consider the new DRM-free MP3 store for the occasional album. I stopped buying from iTMS over two years ago (and I do have quite an extensive collection of DRM’d iTMS songs) because DRM was so, not cool.

    To me, the fact that it’s MP3 and not AAC is not that big a deal, especially not at 256kbps. I’m sorry MDN, your “take” is wrong this time around!

  32. I’m getting this message when trying to purchase:

    We are sorry…

    We could not process your order because of geographical restrictions on the product which you were attempting to purchase. Please refer to the terms of use for this product to determine the geographical restrictions.

    We apologize for any inconvenience this may have caused you.


  33. @The MacDaddy
    “I’m sorry MDN, your “take” is wrong this time around!”

    How dare you say that you would considering buying from someplace other than iMS. This is MDN. Get it straight, everything that anyone sells other than Apple is “junk” or “crappy”. No other company makes anything worth buying…… You must be a Windows troll…

    I dunno about you guys but I’d gladly pay .10 to .20 cents more for a lower quality, DRM laced file than a high quality, DRM Free file from “Crappy” Amazon…

    Hey , if Steve says it’s best to buy from iTunes, that’s where I’m buying from (and so will all other fanboy who Love STEVE)…..

    Woooooooo Hoooooooo Steve!!!!!!!!!!!! Let piss off some more providers and lose some more content!!!!!

  34. @ vlad & the other steve jobs:

    You two are very short-sighted. The benefit to the music companies comes if they can split the download market between Amazon and Apple. That’s why Amazon is being allowed to underprice iTunes. Then the music companies will threaten to leave one for the other in order to get their variable rates and package pricing. This means in the long run they will RAISE the prices of the songs you want. And they will use digital watermarking to go after file sharers. This is not a good day for consumers.

  35. PreDrag said
    “It is definitely a healthy competition for Apple. Unlike Amazon, though, which must compete on prices, as retail is its only business, Apple can afford to even take a loss on iTunes if it wanted to, in order to compete.”

    Interesting take predrag, I was actually thinking just the opposite

    Amazon is selling for .10 less than Apple, but how much are they giving up to do it! Are they only getting between .05-.07 for each song? Are they selling them at cost with no profit at all just to become an Apple competitor thats not a failed laughing stock right out of the blocks.

    Think about it, wasn’t Amazon the original sell it below cost, we’ll make it up on volume? Looks at the similarities between Apple and Amazon, both have the computer firepower and backroom server infra structure to pull this off with no problem. Neither are counting on the store to be a profit maker, they just need the ability to get people to the money maker. Apple, to the iPod/ Apple store, and Amazon, to the… Amazon website, to buy iPods, Zunes, computers or underwear, in short anything. Apple didn’t start out with 6.5 million songs in the iTunes store when it first opened. If fact it has over double what the iTunes store opened with. Amazon is the ONLY digital music store competitor to iTunes Music Store.

    A couple of other people have poo-pooed MP3 (MDN) be that as it may, the vast majority of music on iPods is probably MP3. I’d bet over 60% of the 10 million iPod owners rip from CD to iTunes and encode in MP3, not AAC/MP4

    Go Amazon! (Breathe slowly, say it, competition is GOOD!) rinse repeat

  36. “Apple has nothing to fear while Amazon is US only.”

    Hmm, I don’t know about that. The number of times I find music on ITMS US that I can’t find on ITMS Canada… pretty frustrating stuff.

    But, they have to expand outside of the US. From everything I’ve seen, this is the best, most open music source I’ve seen yet. And it works for Linux users! Hell’s freezing over…

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