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CBS: ‘We like our relationship with Apple’s iTunes Store’

“CBS Corp. is happy with its deal with iTunes and won’t join a battle against Apple Inc. over the pricing of television shows on the online store, CBS Chief Executive Les Moonves said on Tuesday,” Robert MacMillan reports for Reuters.

“‘We’re sort of staying out of the battle,’ Moonves told a Merrill Lynch investor conference. ‘We like our relationship with iTunes.’ Moonves said iTunes is not a significant source of revenue. ‘We look at iTunes as much as a promotional vehicle for our shows as a financial vehicle,’ he said,” MacMillan reports.

“NBC and News Corp plan to debut an advertising online-video joint venture called Hulu in October. Moonves said that CBS was invited to be a third partner, but declined,” MacMillan reports.

Full article here.

Moonves is smart man (if you overlook that little Katie Couric anchoring the Evening News debacle) leaving the NBC bonehead brigade to tilt at windmills by their lonesome.

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