“Steve Jobs is sorry. Apple’s CEO wants to return to you $100 of what you paid when you bought your iPhone too early — provided, of course, you spend the $100 in one of his stores,” Kevin Kelleher writes for TheStreet.com. “Why do I get the feeling this is exactly what Steve Jobs had planned all along?”
“Forget the news stories that say Apple cut its price because sales were sluggish. On Tuesday, iSuppli, a research firm, said that nearly one in 50 mobile phones sold in the U.S. was an iPhone, and that Apple was on track to sell 4.5 million iPhones this year,” Kelleher reports.
Kelleher reports, “On Thursday, after the price cut news, iSuppli reiterated that view. ‘iPhone outsold all competing smartphone and feature-phone models in the United States in July on an individual basis,’ iSuppli said in a report. ‘Apple was generating a robust hardware margin at its previous pricing, and will still be profitable at the new pricing.'”
Full article here.