Apple shares fall almost 5% on AT&T’s iPhone activations

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“AT&T Inc., reported a 61% rise in second-quarter net income amid recent acquisitions and said it activated 146,000 iPhone subscribers the last two days of the quarter, 40% of whom were new AT&T Wireless customers,” Kevin Kingsbury reports for The Wall Street Journal.

Full article  here.

Rex Crum reports for MarketWatch, “Apple Inc. (AAPL) saw its shares fall $6.70, or almost 5%, to $137.10, after AT&T Inc. released its iPhone sales figures for its second quarter.

“The numbers are seen as a barometer for measuring total iPhone sales because all iPhones, even those sold in Apple retail outlets, must be activated through AT&T’s wireless network. Many analysts were looking for sales around 200,000, with some projections as high as 500,000 iPhones sold in the last two days of the quarter,” Crum reports.

Full article  here.

Notable Calls reports, “CIBC’s Ittai Kidron is out with monster call on Apple saying based on their store checks, they believe that demand for the iPhone has seen a significant decline in the past 10 days. CIBC has noticed decent inventories at stores, and thin demand at best. In fact, most Apple store visitors were not looking at the device and only a very small subset bought it.”

“With the weakness, they wouldn’t be surprised to see AT&T and Apple step up their marketing efforts. Firm’s channel checks suggest Apple is actually looking to introduce a 3G version of the iPhone for the U.S. market in November, ahead of the holiday season and earlier than currently expected,” Notable Calls reports.

“CIBC now believes the ‘improvement’ could come soon,” Notable Calls reports.

Full article  here.

TheStreet.com reports at AT&T said “sales of the Apple iPhone ‘have been robust.’ AT&T activated 146,000 iPhone subscribers in the last two days of the quarter. “Sales of the iPhone continue to be strong in July with store traffic above historical levels,” AT&T said.

Full article  here.

99 Comments

  1. @Wintroll

    Not to make you seem more stupid than your idiotic posts already does, but it was not “fanboys” who were throwing around 500k-1mil in iPhone sales. No, no.. it was analysts. Now, try and say it with me me analysts. Don’t forget to sound it out an-al-ists. There, that’s a good little mutant.

  2. Considering that EVERY AT&T location was SOLD-OUT of iPhones after Friday and nearly all Apple locations were SOLD-OUT after Sunday, this number is indeed very misleading… Also Apple store on-line orders are not included..

    There is no doubt in my mind that Apple sold AT LEAST 250,000 iPhones through Saturday.

  3. iPhone doesn’t have to just beat Motorola Q sales. (I’m not aware that Motorola’s stock ramped up as much as AAPL in anticipation of the Q’s and iPhone’s launches, respectively.) iPhone has to beat expectations of what the market had expected iPhone sales to be. It’s because the market – and many people on this board – have expected 700,000 or a million sales in the first 2-3 days of sales that the stock has run up as fast as it has.

    Some good points were made by readers, e.g. some people charged their iPhone over night, thus delaying activation. Also, the point about gift giving delaying activation. Also, the delays in activation due to technical difficulties. Do these things explain the difference between 146,000 activations and what we had been expecting? We’ll see.

  4. iPhone doesn’t have to just beat Motorola Q sales. (I’m not aware that Motorola’s stock ramped up as much as AAPL in anticipation of the Q’s and iPhone’s launches, respectively.) iPhone has to beat expectations of what the market had expected iPhone sales to be. It’s because the market – and many people on this board – have expected 700,000 or a million sales in the first 2-3 days of sales that the stock has run up as fast as it has.

    Some good points were made by readers, e.g. some people charged their iPhone over night, thus delaying activation. Also, the point about gift giving delaying activation. Also, the delays in activation due to technical difficulties. Do these things explain the difference between 146,000 activations and what we had been expecting? We’ll see.

  5. iPhone doesn’t have to just beat Motorola Q sales. (I’m not aware that Motorola’s stock ramped up as much as AAPL in anticipation of the Q’s and iPhone’s launches, respectively.) iPhone has to beat expectations of what the market had expected iPhone sales to be. It’s because the market – and many people on this board – have expected 700,000 or a million sales in the first 2-3 days of sales that the stock has run up as fast as it has.

    Some good points were made by readers, e.g. some people charged their iPhone over night, thus delaying activation. Also, the point about gift giving delaying activation. Also, the delays in activation due to technical difficulties. Do these things explain the difference between 146,000 activations and what we had been expecting? We’ll see.

  6. iPhone doesn’t have to just beat Motorola Q sales. (I’m not aware that Motorola’s stock ramped up as much as AAPL in anticipation of the Q’s and iPhone’s launches, respectively.) iPhone has to beat expectations of what the market had expected iPhone sales to be. It’s because the market – and many people on this board – have expected 700,000 or a million sales in the first 2-3 days of sales that the stock has run up as fast as it has.

    Some good points were made by readers, e.g. some people charged their iPhone over night, thus delaying activation. Also, the point about gift giving delaying activation. Also, the delays in activation due to technical difficulties. Do these things explain the difference between 146,000 activations and what we had been expecting? We’ll see.

  7. The true test will be tomorrow when Apple tells us how many iPhones were SOLD.

    If the figure is disappointing, it’s all the more reason to expand the iPhone family by the end of this year. Even if it means the introduction of a new high end 3G model that will upset the early adopters.

  8. duh I expected 135 to 140 thousand units the first two days. Apple only has 165 stores, and AT&T has 1800. iPhone was not available anywhere else.

    there’s no way less than 2000 stores could have moved 500k (and more) iPhones as had been speculated.

  9. Isn’t that one day and a those fews hours after 6pm on the 29th. It’s hard to tell how many iphones actually went out the door in this 1.5 days. I would wait for actual sales in the first month to get a feeling for how the iphone is doing.

  10. Speaking of stupidity, why would you charge your iPhone before activating? They came fully charged – duh.

    Most people out all day don’t get home before midnight? Perhaps. But not those who rushed to the Apple store first thing in the morning to purchase their precious.

  11. “@Wintroll
    Not to make you seem more stupid than your idiotic posts already does, but it was not “fanboys” who were throwing around 500k-1mil in iPhone sales. No, no.. it was analysts. Now, try and say it with me me analysts. Don’t forget to sound it out an-al-ists. There, that’s a good little mutant.”

    Yeah, everyone is stupid except you. And I’m “Anal” too…

    Why not go back and read some of the post that have been posted here the last few weeks before blabbering about things you know nothing about…

    Wooooo Hooooo Steve!!!!! Apple has changed the game!!!! Blackberry is Toast!!!!! LG is toast!!!!!! Nokia is Toast!!!! MS Is TOAST!!! They’re all SCARED!!!!

    Scared of 146,000 phones that cost $5-600 and who Steve himself has said are “Good enough”..

  12. This story highlights IMO the problem with basing news reports on internet hype, rumors, and irresponsible blogging. After the first couple of days of coverage of the iPhone launch weekend, it was a given that any numbers released that were lower than what was rumored in the media would bring Apple’s stock price down. The product simply can’t live up to that kind of hype.

    You guys are actually pissed that Apple may or may not have missed a rumored sales benchmark after two days of sales? There are 3 benchmarks that are important to me:

    1. First week sales
    2. Quarterly sales
    3. Holiday sales

    Everything else simply isn’t that big a deal IMO.

  13. By all accounts, AT&T stores were only entrusted with a small handful of iPhones to sell. If you monitor the Apple website, you notice that their stores are resupplied with iPhones EVERY DAY. In other words, they are doled out small quantities of iPhones every day, to create the illusion of more demand than supply. They could have just dumped thousands of iPhones into every branch on the first day, but that wouldn’t have manufactured hype as well.

  14. June 29th and June 30th. 2 days is really 1 and 1/4 days.

    Sales did not begin until 6pm on the 29th.

    146,000 activations, On a weekend I would think many people would buy the phone at an Apple Store and might not activate it until Sunday or Monday. Why would I think that? Well people are often busy on the weekend with many things such as shopping, yard work and numerous other activities and would postpone digging into the nitty gritty of a new gadget until they had adequate time.

  15. Key word…

    Personally, I wouldn’t even get excited when AAPL announces tomorrow.

    In the world of the sane and reasonable, the first set of results that I’ll care about will be the ones that get issued after the end of the financial year in September; at that point, there’ll be a statistically valid set of data to base investment decisions on.

    If you’ll forgive the vaguely sexist analogy, if people pick their husbands/wives based on the way they play the market, it’s no surprise that the divorce rate is so high: anyone who gets married to a showgirl in Vegas whilst drunk only to wake up next to a pill-popping, gutter-mouthed trollop is probably the sort of person who makes investment decisions based on the sales performance of a product’s first 24 hours on Earth.

  16. I’ve followed this site, and plenty of READERS of MDN were predicting 700,000 or a million units sold in the first 2-3 days.

    There have been some good explanations for why the activations weren’t higher, but do they account for the entire shortfall below expectations? We’ll see.

  17. @Willie G / Wintroll,

    I’ll say it slowly so that even you can understand:

    The – number – of – ac-ti-va-tions – does – NOT – in-di-cate – the – number – of – sales.

    We’ll all find out soon enough tomorrow during Apple’s financial report how many iPhones actually sold.

  18. Read and weep; the Apple discussions, that is.

    I sense that the iPhone’s software is not yet ready for prime time. Where’s the update, already. Even a useful user manual would be helpful.

    AT&T shouldn’t be charging for data, either.

    Rational people have been given good reasons to be cautious about an early iPhone purchase.

    And the silence is deafening.

  19. Being in the UK, I wouldn’t know that iPhones come fully charged.

    Even so, I wouldn’t activate it until I’d given it my first charge – because I don’t trust anyone or anything – and I certainly wouldn’t activate a phone on a Saturday, when I might need to stay in touch with people on a Saturday evening and there might be a screw-up (see my point about not trusting anyone).

    If it were me, it would wait until I was having my croissants, bagels and coffee on a Sunday morning safe in the knowledge that nobody ever calls me on a Sunday.

    Duh!

  20. Best point yet:

    “You guys are actually pissed that Apple may or may not have missed a rumored sales benchmark after two days of sales?”

    By the way, is it just me, or has MDN become THE WORLD’S SLOWEST WEB SITE?

    PS: The stock has mostly recovered already, so what’s the big deal?

  21. Now that you state your fallacy more slowly, it’s soooo much more persuasive. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” /> So there’s no correlation between activations and sales? You’re obviously a lot smarter than me.

  22. How can I be getting personal – I don’t know who you are and I was responding to someone else and I did say “forgive me for the analogy”.

    My, we’re a little thin-skinned, aren’t we?

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