CNET Blogger: Our future homes will be dominated by Apple

“In a report that is guaranteed to make Apple fanboys proud and Apple haters scoff, the market research firm IDC has released a study claiming that Apple has officially become the third-largest computer vendor in the United States,” Don Reisinger blogs for CNET.

“According to the study, Apple shipped 960,000 units in the second quarter of 2007 [in the U.S.], and the Cupertino, Calif.-based company now commands 5.6 percent of the U.S. market–a jump of 0.8 percent from the same time last year,” Reisinger writes.

“Apple is well on its way to dominating the home,” Reisinger writes.

“I understand that 5.6 percent is not too significant, and the nation’s top vendors are releasing Windows systems, but Apple’s rise in market share has been unprecedented. Just one year ago, Apple shipped only 761,000 units in the same quarter. With more than 200,000 additional computers sold this year, think of the extreme revenue benefits that will filter down to other product lines,” Reisinger writes.

“And it is this filtering that will make Apple the most dominant consumer electronics company in the world. Bold predictions? Not if you take an objective view at what is currently happening in this industry,” Reisinger writes.

“Our future homes will be dominated by Apple. And while I’m not convinced that the majority of homes will have Macs, I do believe that many of them will,” Reisinger writes. “It may not happen over night, but trust me, the heyday of Apple hasn’t even begun.”

Much more in the full article, including the prediction that people will begin to hate Apple due to the company’s success, here.

93 Comments

  1. It’s 347 days before Bill Gates finally fscks off, and a dark era (or is that error?) of computing comes at last to an end.

    I’d give Apple about 347 days before they dominate the home & office.

    By then the full gamut of iPhones will be out, and we’ll start to see the Apple-only multi-touch interface (note I say multi-touch interface and not just multi-touch) percolate through to the Mac & 10.6 will be demoed.

    Those who have bought the Mac recently because of the halo products, will start to recommend them to others and things will start to snowball.

    The naysayers, PC-centric press, the Windows only 90’s era IT managers will come up with excuse after excuse, but finally the users will get what they want and they will have no reason, no reason whatsoever to not allow Apple products into their lives, newspaper columns and networks – the demand will just be too strong.

    The golden era of computing will begin, controlled by the those that use the system, and not those who support it.

  2. He says it will take 15-20 years. I think much less. The Apple “home solution” will take shape over the next 3-5 years. iTunes and Apple TV are the cornerstones, while the Mac will continue to play an important part.

    Apple’s share of the home market is already much higher than you realise. Surveys don’t generally split out home sales, and Apple’s share of the US home market will be much higher than their overall market share which includes all those cheap Dell desktops beloved by business…

    2 years ago, most computer buyers would have just bought a Dell or HP or something. Today most home computer buyers at least think about buying a Mac. It is hard to see what Microsoft can do to prevent this drift to Apple. As more and more people switch, the drift becomes a tide and then an avalanche.

    I switched 2 1/2 years ago. I have 30 years of experience in IT, and MCSE and HP technical certifications. It did not take me long to see for myself that Apple had an INTRINSIC advantage. And, in the long run, intrinsic advantage = market dominance.

    Lots of people laughed at me. But who is laughing now?

    Certainly not Microsoft… Nor Dell… And even though HP is showing excellent market share gains, HP are well aware that Apple is a threat at the high (profitable) end of the notebook market.

  3. Not just our homes but everything we do that involves interaction with virtually anything digital will be dominated by Apple in the foreseeable future. They’re on a path to take over the world. Hey, it could happen.

    On a side note, can the tv and iPhone be considered Macs?

  4. Hey, this guy thinks like I do (I knew somebody out there had to). In five years the computing and consumer worlds will look a lot more like Apple’s vision of the future than MS’s, and that can only be a good thing.

    Oh, and nice one there, C1 ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  5. Apple will have to make some pretty serious mistakes to stop growing. The iPod shows no signs of stopping and any drop off will easily be remedied by adding some or all of the iPhone qualities. Apple TV hasn’t even got going yet. iPhone is a juggernaut and Mac is doing great as is but with every bit of growth becomes all the more powerful. Even if Macs slow in growth they’ve still got a large customer base of loyal customers who buy their products. Other companies have to rely on getting new customer to stand still.

  6. Since we’re lifting skirts-
    1 Powermac G3, mothballed (don’t recall the MHz)
    1 Powermac G4 2x1GHz (I play WoW on this, no issues)
    1 Titanium PBG4 800MHz (ithink)
    1 17″ PBG4 Al 1.5GHz
    2 Airport Express
    1 Airport Extreme-G
    2 iPod shuffles
    1 iPod mini
    3 iPods (1x1st gen, 2x3rd gen)

    Looking at this list makes me think it’s about time for some upgrades.

  7. It is not that apple is becoming a different company. Apple is still a software company that designs beautiful hardware.

    Even though apple has multiple businesses like iPod, iPhone, Apple TV and Mac, it shares a common OS X platform across all these businesses. So, I do not see apple loosing focus on the Macs.

    Apple is a diversified company today in the marketplace when compared to few years ago. But it is still the same company at the core due to the common OS X platform.

    Apple is going great guns…

  8. The first revolution of the computers was that they were on every desk.
    The second revolution of the computers is that you have several of them and you can do things with them.
    Third revolution is Robots. (We have few of them now.)
    Apple lost the first one. Second one they will win. Third one… We don´t know yet. Honda is doing it´s best.

  9. My Apple Stuff…

    80GB Video iPod
    8GB iPod Nano
    24″ iMac
    Black MacBook
    AppleTV
    Airport Extreme N
    8GB iPhone

    … and it’s a very happy home ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

    I can’t wait for Leopard and the iLife upgrade

  10. It’s the consumer electronics side of the equation that will pull up Mac sales. The Halo Effect(s) are very real and will sell a lot of iMacs, MacBooks, and MacBook Pros.

    Apple does need to pay more attention to corporate/business needs, however, but I think that is coming.

    My Apple stuff:

    4 GB iPod nano
    8 GB iPod nano
    8 GB iPhone
    PowerBook G4 12″
    MacBook Pro 15″
    iMac G5 20″
    eMac 1 GHz
    iMac G4 800 MHz (flat panel)

    And, of course, more on the way. My 4 year old daughter will probably get an iPod Shuffle for Christmas, and I may be getting a new MacBook Pro this fall or an iMac. An Airport Extreme is on the list, and while I like AppleTV, I haven’t figured out how I would really use it yet because I don’t see any point in downloading movies from iTunes when the quality is as good or better on DVD and more portable (playing in the van, outdoor movies, etc.). That will likely change in the future, but right now, I’m not ready for one.

  11. 1 PowerMac G5, dual 2.5 Mgz
    1 30″ Monitor (very sweet)
    EyeTv HD for PowerMac (very, very, sweet)
    1 17″ iMac G5
    1 17″ Powerbook G4 (still great)
    1 13″ white Macbook, Intel (beautiful screen)
    1 iMac Spec Edition 500Mgz G3 (fast with OS9.2)
    1 Apple III
    1 NeXT Station
    2 iPod Photos
    No more money

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