CNET Blogger: Our future homes will be dominated by Apple

“In a report that is guaranteed to make Apple fanboys proud and Apple haters scoff, the market research firm IDC has released a study claiming that Apple has officially become the third-largest computer vendor in the United States,” Don Reisinger blogs for CNET.

“According to the study, Apple shipped 960,000 units in the second quarter of 2007 [in the U.S.], and the Cupertino, Calif.-based company now commands 5.6 percent of the U.S. market–a jump of 0.8 percent from the same time last year,” Reisinger writes.

“Apple is well on its way to dominating the home,” Reisinger writes.

“I understand that 5.6 percent is not too significant, and the nation’s top vendors are releasing Windows systems, but Apple’s rise in market share has been unprecedented. Just one year ago, Apple shipped only 761,000 units in the same quarter. With more than 200,000 additional computers sold this year, think of the extreme revenue benefits that will filter down to other product lines,” Reisinger writes.

“And it is this filtering that will make Apple the most dominant consumer electronics company in the world. Bold predictions? Not if you take an objective view at what is currently happening in this industry,” Reisinger writes.

“Our future homes will be dominated by Apple. And while I’m not convinced that the majority of homes will have Macs, I do believe that many of them will,” Reisinger writes. “It may not happen over night, but trust me, the heyday of Apple hasn’t even begun.”

Much more in the full article, including the prediction that people will begin to hate Apple due to the company’s success, here.

93 Comments

  1. It’s 347 days before Bill Gates finally fscks off, and a dark era (or is that error?) of computing comes at last to an end.

    I’d give Apple about 347 days before they dominate the home & office.

    By then the full gamut of iPhones will be out, and we’ll start to see the Apple-only multi-touch interface (note I say multi-touch interface and not just multi-touch) percolate through to the Mac & 10.6 will be demoed.

    Those who have bought the Mac recently because of the halo products, will start to recommend them to others and things will start to snowball.

    The naysayers, PC-centric press, the Windows only 90’s era IT managers will come up with excuse after excuse, but finally the users will get what they want and they will have no reason, no reason whatsoever to not allow Apple products into their lives, newspaper columns and networks – the demand will just be too strong.

    The golden era of computing will begin, controlled by the those that use the system, and not those who support it.

  2. He says it will take 15-20 years. I think much less. The Apple “home solution” will take shape over the next 3-5 years. iTunes and Apple TV are the cornerstones, while the Mac will continue to play an important part.

    Apple’s share of the home market is already much higher than you realise. Surveys don’t generally split out home sales, and Apple’s share of the US home market will be much higher than their overall market share which includes all those cheap Dell desktops beloved by business…

    2 years ago, most computer buyers would have just bought a Dell or HP or something. Today most home computer buyers at least think about buying a Mac. It is hard to see what Microsoft can do to prevent this drift to Apple. As more and more people switch, the drift becomes a tide and then an avalanche.

    I switched 2 1/2 years ago. I have 30 years of experience in IT, and MCSE and HP technical certifications. It did not take me long to see for myself that Apple had an INTRINSIC advantage. And, in the long run, intrinsic advantage = market dominance.

    Lots of people laughed at me. But who is laughing now?

    Certainly not Microsoft… Nor Dell… And even though HP is showing excellent market share gains, HP are well aware that Apple is a threat at the high (profitable) end of the notebook market.

  3. Not just our homes but everything we do that involves interaction with virtually anything digital will be dominated by Apple in the foreseeable future. They’re on a path to take over the world. Hey, it could happen.

    On a side note, can the tv and iPhone be considered Macs?

  4. Hey, this guy thinks like I do (I knew somebody out there had to). In five years the computing and consumer worlds will look a lot more like Apple’s vision of the future than MS’s, and that can only be a good thing.

    Oh, and nice one there, C1 ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  5. Apple will have to make some pretty serious mistakes to stop growing. The iPod shows no signs of stopping and any drop off will easily be remedied by adding some or all of the iPhone qualities. Apple TV hasn’t even got going yet. iPhone is a juggernaut and Mac is doing great as is but with every bit of growth becomes all the more powerful. Even if Macs slow in growth they’ve still got a large customer base of loyal customers who buy their products. Other companies have to rely on getting new customer to stand still.

  6. Since we’re lifting skirts-
    1 Powermac G3, mothballed (don’t recall the MHz)
    1 Powermac G4 2x1GHz (I play WoW on this, no issues)
    1 Titanium PBG4 800MHz (ithink)
    1 17″ PBG4 Al 1.5GHz
    2 Airport Express
    1 Airport Extreme-G
    2 iPod shuffles
    1 iPod mini
    3 iPods (1x1st gen, 2x3rd gen)

    Looking at this list makes me think it’s about time for some upgrades.

  7. It is not that apple is becoming a different company. Apple is still a software company that designs beautiful hardware.

    Even though apple has multiple businesses like iPod, iPhone, Apple TV and Mac, it shares a common OS X platform across all these businesses. So, I do not see apple loosing focus on the Macs.

    Apple is a diversified company today in the marketplace when compared to few years ago. But it is still the same company at the core due to the common OS X platform.

    Apple is going great guns…

  8. The first revolution of the computers was that they were on every desk.
    The second revolution of the computers is that you have several of them and you can do things with them.
    Third revolution is Robots. (We have few of them now.)
    Apple lost the first one. Second one they will win. Third one… We don´t know yet. Honda is doing it´s best.

  9. My Apple Stuff…

    80GB Video iPod
    8GB iPod Nano
    24″ iMac
    Black MacBook
    AppleTV
    Airport Extreme N
    8GB iPhone

    … and it’s a very happy home ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

    I can’t wait for Leopard and the iLife upgrade

  10. It’s the consumer electronics side of the equation that will pull up Mac sales. The Halo Effect(s) are very real and will sell a lot of iMacs, MacBooks, and MacBook Pros.

    Apple does need to pay more attention to corporate/business needs, however, but I think that is coming.

    My Apple stuff:

    4 GB iPod nano
    8 GB iPod nano
    8 GB iPhone
    PowerBook G4 12″
    MacBook Pro 15″
    iMac G5 20″
    eMac 1 GHz
    iMac G4 800 MHz (flat panel)

    And, of course, more on the way. My 4 year old daughter will probably get an iPod Shuffle for Christmas, and I may be getting a new MacBook Pro this fall or an iMac. An Airport Extreme is on the list, and while I like AppleTV, I haven’t figured out how I would really use it yet because I don’t see any point in downloading movies from iTunes when the quality is as good or better on DVD and more portable (playing in the van, outdoor movies, etc.). That will likely change in the future, but right now, I’m not ready for one.

  11. 1 PowerMac G5, dual 2.5 Mgz
    1 30″ Monitor (very sweet)
    EyeTv HD for PowerMac (very, very, sweet)
    1 17″ iMac G5
    1 17″ Powerbook G4 (still great)
    1 13″ white Macbook, Intel (beautiful screen)
    1 iMac Spec Edition 500Mgz G3 (fast with OS9.2)
    1 Apple III
    1 NeXT Station
    2 iPod Photos
    No more money

  12. Mac Pro Quad 2.66
    iMac 24″ 256mb Vram
    Macbook Pro 2.33 256mb Vram
    iMac G5 2.0ghz (iirc)
    Mac Mini G4 1.25ghz
    Airport Extreme 802.11n

    iPhone 8gb
    iPod Nano 1st Gen 4gb
    iPod Nano 2nd Gen 2gb
    iPod Video (5G) 30gb

  13. Bragging rights?

    1x iMac 24″
    1x Power Mac Dual 1.25 G4
    1x iPods 5.5G
    2x iPhone
    1x Airport Extreme G
    1x Airport Express
    1x Apple TV (40GB)

    1x ORIGINAL 128K Macintosh (w/carrying case!)

    I need an iFridge, and an iStove. Oh! Where’s my iBrator? (Google it!)

  14. My home:

    1 XServe Dual G4
    1 PowerMac G5
    2 MacBook Pros
    1 eMac
    1 iMac G4 17″
    1 iMac G4 15″
    1 Mac Mini G4

    1 3G iPod
    1 iPod Shuffle
    1 40Gig Black 4G iPod
    1 60G Video iPod
    2 8GB iPhones

    1 AirPort Extreme (dome style)
    1 AirPort Extreme G

    1 Apple TV

  15. Since we’re listing…

    This is what I own right now. It does not count the several Mac desktops, laptops, and iPods I bought and sold:

    1 Macintosh II (my first Mac from 1989, still have it)
    1 PowerMac 8500
    1 NeXT Station with laser printer
    2 iBook G3
    1 PowerBook G4 Titanium 15″ (1Ghz)
    1 MacBook (Core Duo 2)
    1 iMac G3 (333-Mhz Orange)
    1 iMac 17″ G5
    1 iMac 20″ Intel
    1 iPod Nano 1st Gen 4gb
    1 iPod Nano 2nd Gen 2gb
    1 iPod Video (5G) 30gb
    1 iPhone 8gb

    OMG, now I’m getting scared! Macs are taking over my house!

  16. 1 xserve
    1 xserve raid
    1 apple tv
    1 Mac pro quad 3.0
    1 G5 dual 1.8
    2 Apple 23 in displays
    1 iphone
    2 ipod 5g
    1 ipod mini
    1 ipod 4g
    1 ipod 1g
    2 g4 867 towers
    1 old 21in blue display
    1 imac new
    2 airports extremes
    1 airport express
    1 g4 1.67 powerbook
    1 g4 8.67 powerbook
    2 mac classics
    1 apple 6100

    wow.

  17. As long as Apple keps producing products that people love and M$ keeps producing products that people hate, the majority will hold Apple in high regard for providing a better alternative to a monolithic M$ world.

    As Ashami implies, there are worse problems you can have than being successful!

  18. Nice toys, ladies. You’re probably the only people buying Apple’s crap ’cause no one I talk to goes anywhere near those girly Apple stores.

    Please find below my personal inventory of REAL technology that gets used in the REAL world:

    1 Compaq Presario 5140 / Windows ME (fantastic Windows 98, replaced in 2001)
    1 Zune, brown
    2 Dell Dittys
    1 Linksys Router BEFSR41
    1 Palm Pilot 5000
    1 Xbox
    1 Xbox 360
    1 Toshiba Satellite 4015 CDT (magnificent Windows ME, replaced in 2003)
    1 Dell OptiPlex GX270 (glorious Windows XP, replaced 2006)
    1 Gateway 901 Family Room Media Center
    1 Dell XPS M1710 (my current computer, upgraded with wicked awesome Windows Vista)
    1 Kaspersky Lab Kaspersky Anti-Virus Personal 5.0
    1 McAfee VirusScan 2006
    1 BitDefender 9 Standard
    1 Symantec Norton AntiVirus 2006
    1 Panda Software Panda Titanium 2006 Antivirus + Antispyware

    Freakin’ awesome!

    Your potential. Our passion.™

  19. 17 inch iMac x2
    iBook
    MacBook x2
    Mac Mini (IBM)
    Power Mac G5
    Power Mac G4
    30 inch Cinema
    Airport Extreme Base station
    Airtunes
    iPod Nanos x3 (one broken thanks to H2O)
    iPod Video x3

    and….. one burning desire to own an iPhone…. d@mn used Blackberry off ebay…

  20. 2 Macbooks ICD, IC2D
    1 17″ iMac IC2D
    1 eMac 1.42 GHz
    1 iMac G4 800 MHz
    1 iPhone 8GB
    2 1G iPod Nanos
    1 2G iPod nano
    2 1G Shuffles
    1 HiFi

    Would love a new MacBook Pro, though. Maybe someday….

  21. Since we are listing….

    1 Security gateway running Astaro
    1 Workstation running SUSE
    1 File/Domino server running Fedora
    1 20″ G4 iMac
    1 500Mhz Pismo
    1 233Mhz WallStreet
    1 Networked HP printer

    (I’m embarrassed about these)

    1 IBM Thinkpad T60 running XP
    1 XP box from HP for the kids
    1 XP box from Gateway for the kids

    (Future – as the budget allows)

    1 Multi Terabyte G4 PowerMac for a media server
    4 Mac mini’s for content distribution
    1 Super Fast Mac Pro to speed up my video editing

  22. Lucky I’m the submissive type.

    1 MacBook Pro Core 2 Duo
    1 Dead iBook G3 (it still looks cool just sitting around doing nothing)
    1 Mac Classic
    1 iPod 80gig
    1 Airport Extreme

    hopefully a phone when it comes to Australia

  23. ZuneTang…I have never heard a single PC user ever say anything good about Windows ME. Seems with all your 3rd party conglomeration of parts, you could open up your own electronics store, dude. You’re set! Call it Zunetangtronics! Don’t forget your recycle bin at the front of the store!

  24. I really don’t want to play the “mine’s bigger than yours” game but will say that I can find no reason to use or own any non – Apple/Mac computers. REAL technology used in the REAL world – that REALLY works !!!! Go find a PC site to brag on Pune Tang !!!!

  25. I really don’t want to play the “mine’s bigger than yours” game but will say that I can find no reason to use or own any non – Apple/Mac computers. REAL technology used in the REAL world – that REALLY works !!!! Go find a PC site to brag on Pune Tang !!!!

  26. I really don’t want to play the “mine’s bigger than yours” game but will say that I can find no reason to use or own any non – Apple/Mac computers. REAL technology used in the REAL world – that REALLY works !!!! Go find a PC site to brag on Pune Tang !!!!

  27. I really don’t want to play the “mine’s bigger than yours” game but will say that I can find no reason to use or own any non – Apple/Mac computers. REAL technology used in the REAL world – that REALLY works !!!! Go find a PC site to brag on Pune Tang !!!!

  28. The article goes on to say that it is those in their 20’s that own macs and as they have kid…etc. etc.

    Well I was in my 20’s in 1985, when I bought my first Apple product and haven’t look back since. Guess what my kids use?

  29. Apple succeeds because they design superior products. If anyone else cared to design stuff like it, they’d succeed too. However, most companies are just interested in pushing trashware from Asian sweatshops. Now they’re all crying because someone has changed the rules of the game (when rule number one is “screw the customer”). Tough cookies.

  30. Ah just as I thought. ONE (1) guy with a Mac Pro!

    Look at all those PowerMacs and only one Mac Pro.

    If Apple release a breakout we would fine the Mac Pro to be the worst seller. Barely beating the G4 Cube.

  31. In a world where people strive to reach the dizzying heights of mediocrity, I’ll stick with Apple, thank you.

    MacBook Pro 2.4 Ghz, 4GB RAM, 200GB x 7200rpm HD
    PowerBook G4 1.67 Ghz, 2GB RAM, 100GB x 7200rpm HD
    PowerBook G4 Titanium 1 Ghz, 1GB RAM, 60GB x 7200rpm HD
    Apple Airport Extreme (the new one)
    iSight (the old one)
    iPod 5.5G 80GB
    iPod nano Red 8GB

    Got my first Mac in 1985. It was a 512K Mac w/dual 400K floppy drives! Smokin’!

  32. 1 – Macintosh 512k (working)
    1 – Macintosh SE (dual superdrive floopies – working)
    1 – Macintosh SE/30 (no video)
    1 – Powerbook 180 (won’t load System 7.1.1)
    1 – Powerbook 1400c (works great)
    1 – iMac G4 700Mhz 15″ (mom uses it)
    1 – eMac 1Ghz USB 1.1
    1 – iPod 10GB 3G (the battery’s fine)
    1 – iPod shuffle 1GB 1G
    1 – iPod shuffle 2G
    1 – iPhone 8GB
    1 – piece of junk Windows laptop that doesn’t turn on (no clue what it is)

    Wanted:
    1 – Macintosh LCIII (working)
    1 – Powerbook G3 Pismo (working but cheap so I can put a G4 card in it)
    1 – Macintosh SE/30 with working video
    1 – eMate 300 (with original box, parts, manuals, discs)
    1 – iMac Intel (Fall 2008) ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />
    1 – MacBook
    1 – iPod 6G widescreen ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />
    1 – iPod nano 3G 12 GB ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    MW: I simply couldn’t get enough of Apple, and my budget can’t either.

  33. 1 20″ iMac Intel core 2 duo
    1 20″ Lampstand iMac
    1 Macbook core 2 duo
    1 13″ iBook
    1 12″ Power Book
    1 400hz G4 Sawtooth (still runs GREAT)
    1 2nd gen eMac
    3 Airport Express
    1 Airport Extreme Base Station
    1 Airport (1st gen)
    1 Apple TV
    4 iPods (60 gig, 15 gig, 5 gig, 4 gig nano)
    and my two prides and joy….

    1 mac se
    1 iPhone

  34. Apple is partnering and forming strategic alliances, this is the thing that has changed most about Apple in the past ten years. This is why it will finally be tremendously successful.
    The “go at it alone” attitude has shifted. Jobs finally learned what helped Microsoft become so powerful (forming partnerships), the good news is that Microsoft has learned nothing from Apple.

  35. hehe – I love the lists

    Home:

    Quad G5 4 gig RAM (2 23″ Cinema Displays)
    Macbook Pro 17″
    Intel Imac 24″
    Intel Imac 20″
    Apple TV
    Airport Extreme
    12 Intel Mac Minis as render farm (works like a charm!)
    3 ipods

    Work:
    4 Xserves (intel 2.0ghz)
    3.5 Tb Xserve Raids
    (2) Mac Pro (3.0ghz Dual Core Xeon) 8 gig Ram
    1 Tb internal storage
    (2) 2 23″ Cinemas
    (2) 20″ Intel duo core 2 Imacs
    (2) 17″ MacBook Pros

    I don’t have AT&T so the iPhone is out, at least for another year.

  36. bragging;

    imac g3 333mhz
    mac mini g4 1.25ghz
    power mac g5 dual 1.8 4gb of ram
    2×20″ cinema displays
    2×13″ macbook (black) both with 2gb of ram
    2xiphone
    5xipod 1gb shuffle 2nd gen, 2gb nano 1st gen, 30gb 5th gen, and 60gb 5th gen.

  37. @Zune Tang

    Very funny, if a bit lost in the detail ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

    Good to see you’re working on some new material, though ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  38. the REAL problem is that people are like sheeps, so you can math yourself the proportion of people that think for themselves and people that go to a shop and ask for the most popular product…

    I don’t think we’re going well with this display of stupidity, intolerance and disrespect for each other…

    Anyway anyone with two inches square of brain and knowing what it’s talking about will tell you that Macs are more beautiful, inspiring, secure, productive and, now with the Intel stuff even cheaper than PCs, above else all just because they don’t come with Windows installed…

  39. “Anyway anyone with two inches square of brain and knowing what it’s talking about will tell you that Macs are more beautiful, inspiring, secure, productive”

    You just described somebody who doesnt exist.

    While it’s clear that Mac users certainly have a maximum of about two inches square of brain, there are none who know what they’re talking about.

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