Study: Apple iPhone owners ‘off the charts’ satisfied with device

“Early iPhone owners are overwhelmingly happy with their devices, a survey out Friday says, and Apple and AT&T are luring customers from rivals as a result,” Edward C. Baig reports for USA Today.

“In one of the first such studies, 90% of 200 owners said they were ‘extremely’ or ‘very’ satisfied with their phone. And 85% said they are ‘extremely’ or ‘very’ likely to recommend the device to others, says the online survey conducted and paid for by market researcher Interpret of Santa Monica, Calif. The firm surveyed 1,000 cellphone users July 6-10,” Baig reports.

“The findings are ‘pretty much off the charts,’ says Jason Kramer, Interpret’s chief strategy officer,” Baig reports. “The firm’s clients are in the entertainment and mobile industries.”

“The iPhone is extending Apple’s reach, the survey says. Three of 10 buyers were first-time Apple customers. For 40%, iPhone is their first iPod,” Baig reports. “Apple could ‘change the physics in the phone market,’ if it is as successful building loyalty to the iPhone as it has been in the music and computer markets, says Gene Munster, senior research analyst at Piper Jaffray.”

Full article here.

Our use of the term “bloodbath” to describe what havoc iPhone will wreak upon the mobile industry may have been an understatement. Sometimes still we just stop for a few seconds while using the iPhone and just stare at it in utter amazement. It really is a fun, beautiful, and transformative device that will only get better.

65 Comments

  1. re: your term ‘bloodbath’.

    I’ve interacted enough in here with you folks to understand that it’s just a metaphor. However, it really seems like all these blood-letting metaphors that you repeatedly use are distateful at best and appallingly characteristic of the American penchant for violent victory at best.

    Why don’t you just say that Apple will soon dominate all those assholes and make them grovel? It would be much nicer if it were phrased that way, wouldn’t it?

  2. Two words: Jugger Naut!

    Apple did everything that was really challenging perfectly so far. What’s left is just smooth execution to the end. Keep these iPods comming into the pipeline, don’t let anyone wait for more than two weeks to get one and deliver meaningful updates at the right intervals.

    I’m sure the first update will arrive sometime in September. That would mean that they’re not fixing something they should have done before release, and on the other hand, that they are aggressively and continuously working on bettering the product even after its release.

    MDN: if you think this is bloodbath, wait ’till Christmas season. The iPod mass hysteria of the years past is nothing compared to what’s coming!

  3. GWM, human history is built upon “bloodbaths” so, it’s not distinctly an american trait. Heck, look at how long the French used guillotines. Look at the public spectacle english hangings were.

    Look at the history of genocide in modern history from WW2 Cambodia to Rwanda and the Serbian-Croatian genocide.

    The idea that humans are not bloodthirsty is to deny the whole of human history.

    As for the original article, I think Pixar customers are 85 to 90% very satisfied.

  4. Hmmm Apple vs MS. Lets look at customer satisfaction.

    MS: According to a recent independent survey from support.com, of 1,000 computer users in the U.S., 77-percent expected some sort of problem with Vista, including 30 percent who expected problems due to the new user interface. Anthony Rodio, chief marketing officer responsible for support.com, noted that the top three consumer call drivers regarding Vista since its release six months ago include:—

    Apple: “Early iPhone owners are overwhelmingly happy with their devices, a survey out Friday says, and Apple and AT&T are luring customers from rivals as a result,” Edward C. Baig reports for USA Today.

    “In one of the first such studies, 90% of 200 owners said they were ‘extremely’ or ‘very’ satisfied with their phone. And 85% said they are ‘extremely’ or ‘very’ likely to recommend the device to others, :

    So if we look at a chart version we could see this.
    BAD —————————————————————————————— Good
    -100 – – – – – – MS – – – – – – – — – – – – – – 0 – – – – – – – – – – – – – Apple + 100

    Looks right to me. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

    en

  5. I want to know what the other 10% – 15% of the people are thinking.

    Ten bucks says you get them as soon as landscape view works in all windows and the phaser function is enabled through software update.

  6. These numbers from this study are amazing, and bode VERY well for Apple and the iPhone. It’s not just Apple fanbois that are snapping these things up obviously, as 30% of iPhone buyers are new to Apple, and 40% of buyers have never owned an iPod before. The iPhone is truly poised to have an even bigger impact on the marketplace than the iPod did, and that is truly amazing.

  7. “Have any of you wiseacres taken the time to see if your iPhone wifi capability actually works? Can you connect your iPhone to your own router at home? Anywhere else?”

    Yep, my iPhone has worked just fine at home connected to my 802.11g router and at every other hotspot I’ve tried it with as well. Same goes for my wife’s iPhone as well.

    “Is this a five billion dollar recall in the works?”

    WTF??

  8. “The idea that humans are not bloodthirsty is to deny the whole of human history.”

    Exactly. When Apple is finally running the show we get to change all that, no?

    I mean .. are we taking the place over or aren’t we? No point in setting our goals too low, you know?

  9. @Truthbearer

    Hey, everyone . . . where’s that freaking moron (PhD in electrical engineering, supposedly) from yesterday? You know, the one that INSISTED he knew more than God and that Apple would have to recall ALL iPhones to repair a defect in ring-tone volume?

    Where are you, a**hole? I’ve got your PhD right here!

  10. doubletree is right. I know that to get my Windows Mobile based phone to work with WiFi at home and on the road required a couple of different hardware profiles as well as some high-level tinkering with TSR’s and the config.bat files deep inside the guts of my Treo knock-off from Korea which cost $19.95 from Verizon with a 3 year contract. Only $19.95 and it has real buttons!!!

    I also had to do some registry hacks but that’s what being a Windows user is all about—saving money and the ability to customize my stuff however I want. This is a little something called “user experience” which Apple doesn’t know anything about.

    Your potential. Our passion.™

  11. All of us Americans should all be afraid of anyone who is different than we are. That’s why those walls at the borders are such a great idea. You know who you are, and you’re unwelcome in my country.

    It’s what makes us great.

  12. Give me your hungry, your tired your poor Ill piss on em
    Thats what the statue of bigotry says
    Your poor huddled masses, lets club em to death
    And get it over with and just dump em on the boulevard

  13. @ ChrissyOne

    HAMMER? Are you blind? What iPhone reviews have you been reading? The iPhone sucks and everyone knows it. Don’t believe the surveys which Apple obviously propped up. Our bet is clearly going my way.

    I’ll remind you the jury is still out on Apple’s Zune knock-off. I just don’t see it happening for the toymakers in Cupertino. You want real satisfaction? Picture some time in the future when you can squirt something out of a brown thing in your hand to someone else receiving the squirt on the brown thing in their hand. I have news for you—it ain’t in the future, it’s happening now on something call the Zune and people are loving it!

    Your potential. Our passion.™

  14. @doubletrouble:

    Does the WiFi work – you bet it does. I was driving by a local neighborhood and my iPhone was trying to connect to about 5 networks. I can walk around about 50 feet from outside my house and connect to my Airport Extreme.

    Does it work with WiFi – you bet your sweet ass it does. What’s this about a recall?

  15. Randian – It wasn’t the ringtone volume that they are going to issue the recall for – it is the actual volume of the earpiece itself. Defective – even according to reps in the stores and certainly on the Apple Discussion Boards. Also on Gizmodo. You might want to try digging that head of yours out of the guy’s asshole in front of you to see this reality.
    Cheers

  16. “How about “Apple will bend other wireless providers over and rape them in the ass in front of their wives and kids”?

    This is what Mafia$oft does to their competition, not Apple.

    Apple simply makes superior products and that is all.

  17. Apple has this culture of creating new ways of using devices and innovation because of one thing.

    It’s called ‘survival’.

    Apple nearly went down the pan in the 90s and because of this I believe that survival is now bred into the company culture.

    Apple HAD to think different and innovate to survive and to save the company.

    That is why they are so good at doing what they do – they know that they have to make a product simpler, more intuitive than the competition can ever do because they have alot to lose.

    Apple is a unique case in this, no other business has been turned around so successfully and I think SJ and his employees are geniuses of modern times.

    As long as Apple keeps this culture they will never do a thing wrong.

  18. MDN: I hate all this talk about “bloodbath” this, and “wreck havoc” there. It’s so agressively egotistical, which is NOT what the Apple platform is about. It’s not in your face, it’s subtle, understated, sophisticated, useful, and plainly just gets the job done.

    Personnally I just ignore MS instead of trying to defensively tell others that the Mac is better. People should be allowed to purchase or use whatever they like, and if that’s Windows, then such is life.

  19. @gmw. You should be able to get an idea that American ideology is the promotion of violence and war, and most certainly steering away from genital/sexual references. It is an indication of what they love and what they avoid.

    So a bloodbath is what they want. Fortunately they are building a wall around their country, it will have the benefit of keeping them inside the place, although we will probably use a few of their good products, like the iPhone.

    Just remember, the country was born through bloodbath, and for over 40% of their history have been participating in bloodbaths so the odds are good that as their empire falls it will be through bloodbaths, perhaps even the one they are engaging with now as a member of AENUS (Australia, England ‘n United States).

    There is nothing much else to see from there for the peace loving inhabitants of the planet.

    Road Warrior, the original that does not belong to a bloodbath nation.

    MDN magic word, believe it or not: “blood.”

  20. @The Truthbearer,

    What IS it with you that you can’t make even the simplest of comments without focusing on the male anal orifice? Was this the subject of your dissertation (yeah, right) or something? Or is it what you had to do to bribe your examination board?

    You truly are one committed little puppy either way. (Sure hope you’ve shorted AAPL as that stupid bastard “StockBoy” did last summer at $50. You both deserve to ride the rail down on that one!)

  21. Dear Randian:
    There is no need to further demonstrate your transference of your frustration with being a homosexual on others. You will soon be blessed with the plummet associated with a wide recall due to (once again) the poor quality control of Apple products.

  22. @The Truthbearer:
    Look, stop making fun of the fact that I am gay. It was tough enough coming out with my family, especially telling them that I had HIV, and now I am anonymously made fun of? Stop it ok! I don’t need any more stress. Being a gay republican is tough enough.

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