“The iPhone was unveiled by Apple Chief Executive Steve Jobs in January at the annual Macworld conference. Since then, word of its arrival has reached the masses through thousands of newspaper and magazine articles and hundreds of rumors spread by Apple enthusiasts online. An army of devoted technophiles has spread the word even more as they salivated over the smallest details,” Tricia Duryee and Kristi Heim report for The Seattle Times.
“With the phone’s launch drawing near, there are signs that it may be living up to the hype. Lines have started to form in New York and San Francisco, and early reviews by selected journalists from national newspapers generally lauded the device, with some qualifications,” Duryee and Heim report.
“Apple is selling something that oozes fun, a sense of style and excitement — in many ways a reflection of Apple itself. That image is what marketing experts point to in explaining how the company has swooped into the hypercompetitive device market so quickly and captured the limelight,” Duryee and Heim report. “As frenzied as the buzz around the iPhone has become, it hasn’t come at much cost to Apple.”
Full article here.