Beleaguered Motorola thinks they’ll benefit from Apple iPhone

“As if struggling cell phone-maker Motorola Inc. doesn’t have enough to worry about: Here comes the iPhone, heir to the mighty iPod, brainchild of tech golden boy Steve Jobs—and riding a tidal wave of hype to boot,” Mike Hughlett reports for The Chicago Tribune.

“‘Really, the iPhone benefits the entire industry,’ said Brian Stech, director of global marketing for Motorola’s phone division. That’s because the iPhone will bring more consumer attention to ‘multimedia’ phones, and Motorola has strong offerings in that space, too, he said,” Hughlett reports. “Motorola and other phonemakers have been stuffing their wares with Web-browsing and music- and video-playing capabilities. But U.S. consumers still don’t seem to choose their phones based on such features.”

MacDailyNews Take: They don’t get it – just as umpteen makers of “iPod killers” didn’t get it. Forget about “strong,” Motorola has no offerings in iPhone’s space whatsoever. Motorola, like everyone else, is standing smack in the middle of Apple’s new superhighway, frozen by the brilliant light that is the oncoming iPhone. Just like Sony, Microsoft, etc., which were all supposed to bat away Apple’s iPod+iTunes with ease, these phone makers are nothing more than future roadkill.

Hughlett continues, “Initially, Apple is going after ‘mind share,’ not market share, said John Jackson, a wireless industry analyst at the Yankee Group. But eventually, Jackson and other analysts are looking for Apple to broaden its iPhone offerings to include stripped down—but cheaper—devices.”

Hughlett continues, “In other words, they’re looking for Apple to do what it did with the iPod, where prices vary by device size and storage capacity. The iPod Shuffle can be had for $79; the iPod Nano starts at $149; and an iPod with 80 gigabytes of storage goes for $349. ‘When the iPhone Nano comes out at $120, everyone is in big trouble,’ Jackson said.”

Full article here.
Anyone considering holding their breath for a $120 Apple iPhone should have medical attention standing by at all times.


  1. “……Motorola has strong offerings in that space, too, ….”

    Oh yeah ?? and what would that be ??

    Face it, Moto … if youre not running Leopard on yer phone… then what you got is a crappy wannabe …

  2. The iPhone is not a phone. It is a paradigm shift.

    Know what I would actually like to buy from Moto? A simple, durable, functional phone, without all the half-assed “multimedia” designed with teenage Japanese girls in mind. Rubber cased. Survives a drop. Big buttons for my big manly fingers. Are they smart enough to figure that one out? No. I get a freakin’ camera that takes shi**y pix, and I get to say “you broke up” 450 times a day.

    Skate to where the puck will be, Moto. The puck you can actually reach. The iPhone puck is out of your league. Before it’s too pucking late.

  3. @ Shiva
    If youre talking about pricing on the iPhone (itself) this to see why its in the $500-$600 price range ..
    (this proves the iPhone will blow everything else away !)

    But if youre referring to the service pricing plans AT&T / Cingular will have .. well, you got a point !

  4. I doubt Motorola won’t even be around (or at the very least will be a much smaller company) within 2 years. They just don’t seem to be able to do anything right…

    One of their most popular phones, the RAZR, is OK looking now, but the UI sucks… The iPhone will strongly impact their wireless business.

    Motorola purchased Timbuktu and since the purchase their IP locator service has basically been non-functional. Why spend money purchasing a new product and then screw it’s existing users. Like I’ll even purchase a Motorola version of Timbuktu now.

    I have a total and complete lack of faith and trust in them.

  5. Actually, Motorola does have innovative phones. They just don’t sell them in the US because the lame-ass carriers here are afraid of them. I suspect the iPhone will put enough fear into them(the carriers) to allow us to see some of these Linux-based phones here at last.

  6. “Face it, Moto … if youre not running Leopard on yer phone… then what you got is a crappy wannabe …”

    And over 15% of the market. But by next year the iPhone is shooting for 1%… This is HUGE!!!!!!!!!!

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