Nike has won the Cannes Lion “Grand Prix” (highest honor) Cyber Lions 2007 award in the “Innovative Ideas” category for their Nike+iPod online running application.
Nike+iPod a unique partnership between Nike and Apple: basically, your iPod nano becomes your coach, personal trainer, and favorite workout companion.
Nike+ is credited to R/GA, New York City.
More info here.
Nike+iPod: http://www.apple.com/ipod/nike/
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