Apple and/or AT&T have inexplicably dropped the following text from all iPhone ads:
Use requires minimum new 2 year activation plan.
For example, here’s the original iPhone “Calamari” ad via YouTube withthe disclaimer underneath the “Only on the new AT&T” screen:
And here’s the “Calamari” ad as it now appears on Apple.com (and on TV airings):
Originally all iPhone ads on Apple.com contained the “Use requires minimum new 2 year activation plan” disclaimer.
[Thanks to MacDailyNews Reader “Mike,” “Lori,” and “Judge Bork” for the heads up.]
If Apple’s and/or AT&T’s intention is to convey disarray moments before a major product launch, they’ve achieved it. Since the ads started just on Sunday with the disclaimer, and it only takes about two clicks of a mouse to remove the disclaimer during digital editing, that means the terms were changed sometime after Sunday, or about three weeks before product launch. If this is supposed to be some sort of PR stunt, it’s a bit misguided. Optional theory: the lawyers finally told them it wasn’t necessary on the TV ads or something equally mundane.