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Apple iPhone ad hints at mystery app

“In looking through Apple’s newly posted iPhone ads on their site, I noticed something interesting,” Dr. Macinstein reports for – natch – Macenstein.

“In every shot we have ever seen of the iPhone’s main menu thus far, there are 3 rows of icons for applications (2 rows of 4 icons, and the 3rd row has 3 icons) for a total of 11 icons,” Macinstein reports.

“However, there is an odd shot in the newly released ‘How- To’ iPhone ad, where the screen goes from the traditional 11 icon view, to a new 12 icon view… Apparently some mystery app has pushed the icons down 1 slot, but we cannot see what it is,” Macinstein reports.

“The idea that the iPhone will add functionality and apps via software updates is nothing new; Apple has mentioned as much,” Macinstein reports. “[But] what is the mystery app that has bumped all these apps down one spot?”

Full article, with screenshots, here.

Apple’s “How To” iPhone ad:

Higher quality version that can be stepped through frame by frame via Apple.com: iPhone ad “How To”

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