Apple debuts new ‘Tropical Island’ iPod+iTunes ad

Apple Store“It’s been more than three years since Apple first brought its iconic iPod dancing silhouettes to TV,” Eleftheria Parpis reports for Adweek.

“The visual look of the ads has grown increasingly multi-dimensional, and this new Mark Romanek-directed commercial (showcasing ‘Mi Swing Es Tropical’ from Nickodemus & Quantic featuring Tempo) is no exception,” Parpis reports.

“The Caribbean flavored track provides the playful rhythms to propel a sunset-kissed beach dance party. And the graphics, created by Logan, provide an intricate, kaleidoscopic color-burst for the ad’s its island canvas,” Parpis reports.

Full article and link to video (QuickTime) of Apple’s newest iPod+iTunes ad here.

[Thanks to MacDailyNews Reader “Macaday” for the heads up.]


  1. “Either during Heroes or Deadliest Catch.”

    Was that the episode where they fly over the Bering Sea looking for king crabs, one of the deck hands never gets hurt, and the captain keeps taking them back in time to get more bait?

  2. On a slightly different note: Anyone hear the NPR report on Amazon starting to sell non-DRM EMI music this morning?

    I only caught part of it, but when I turned it on it was yet another yahoo saying that (speaking of iTMS) Apple users [his term] are a relatively small “group” [his word] of users comprised of “relatively wealthy” [his term] more highly educated people.

    Of course it’s always nice when the stereo-typing has a complimentary ring to it, but that, of course, does not make it true. The most glaring, (and always convenient for people who make a hobby of brow-beating Apple and Apple users), is that iTMS is comprised only of Apple [Macintosh] users. The interviewee did not even attempt to mention, even in passing, that iTMS is used by both Windows and Macintosh users, nor did the NPR interviewer make any attempt to clear that little piece of misdirection up either.

    On the other labels NPR pinned on Mac users this morning was the “wealthy” label, it could be worse, but my problem with it is that its simply not true. Over the years I’ve read several studies that indicate that Mac users tend to be in upper middle and higher income brackets, but that doesn’t make us all rich kids by a long shot. All in all the NPR “report” [my word] had Mac users looking like a tiny minority of rich geek-heads that never had to lift a finger to earn a dime cause mommy and daddy paid for everything, and probably still do. And that of course plays subtly into the misconception that Macs are more expensive than everything else, and are therefore too expensive for the common person. Nicely done NPR.

    With all of the ex-NPR employees that have gone to work for MS over the last 10 years it makes me wonder if they run this propoganda by them before they put it on the air – really.

    Venting over.


  3. @Big Al

    Thanks for the emotional support. What you read here was what I posted to NPR, whether or not they take it politely is their concern. I happen to know as a fact, of one former NPR insider that left to work at MS as a part of the MS propoganda machine and out in the wild, and that after he left, the NPR program distribution system got sold on converting – system wide – to MS OS/2 (‘member that?).

    At the time of conversion, sometime in the mid 90’s when the entire PBS satellite system had to be moved to a new satellite, NPR claimed it was looking into a new distribution system and made a list of all of the OSes under consideration at that time. Mac OS 9 was included on the list, but the truth is that everyone new it was going to be OS/2 or Windows, and most likely OS/2 since it was going to be cheap. Since the system is updated about every 10 years I don’t know what the latest system is based on, but I’ll bet you one share of Apple that it’s Windows.

    Now combine that with the number of truely objective reports you’ve ever heard about Apple, or that include Apple as a part of the story, and tell me that at least one person, if not more, don’t have an inside grip on what OS NPR is or isn’t going to use. (For the record, there have been a couple of objective, even favorable reports about Apple on NPR over the last five years, but there have been at least 12-15 reports directly or indirectly involving Apple since about 2003, and two out of 15 isn’t a good track record imo.)

    Just thought you should be aware of where you’re tax dollars go, and your pocket change as well, if you’re a donor.


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