Apple: It all starts with computing

Apple Store“In the past five months, Apple has dropped the word ‘Computer’ from its name; settled its long- standing dispute with Beatles music publisher Apple Corps; introduced the Apple TV, a set-top box based on its iTunes technology; and announced that it is getting into the cell-phone business. Apple wants us to believe that it is no longer a computer company but, rather, a digital ‘lifestyle’ company, building a set of high-tech experiences around a core of technologies and designs that are warmer, cleaner, easier to use, and more enjoyable than what its competitors in Seattle and Japan have to offer,” Simson Garfinkel writes for Technology Review.

“But peel off the skin and Apple emerges as a computer company that’s tried and true. Yes, Apple has the world’s largest online music store. Yes, Apple has more than 170 brick-and-mortar stores around the world, which sell a lot more than just laptops. But a deep commitment to computing is what holds this empire together,” Garfinkel writes.

Garfinkel writes, “Consider this, from Apple’s recent quarterly filing with the U.S. Securities and Exchange Commission. Apple is ‘the only participant in the personal computer industry that controls the design and development of the entire personal computer–from the hardware and operating system to sophisticated applications,’ the company wrote. ‘This, along with its products’ innovative industrial designs, intuitive ease-of-use, built-in graphics, multimedia and networking capabilities, uniquely positions the Company to offer innovative integrated digital lifestyle solutions.’ It all starts with computing.”

Full article, with much more, including Mac OS X 10.5 Leopard info, here.

[Thanks to MacDailyNews Reader “LinuxGuy and Mac Prodigal Son” for the heads up.]


  1. Oh, STOCKBOY, STOCKBOY! Where’s your messiah NOW? (Billy Crystal doing Edward G. Robinson)

    (For the newbies: “StockBoy” predicted the dissolution of AAPL last summer and advised all of us to either sell our shares immediately or sell short, big time. Just another WinTroll with a $200 Wal-Mart PC, of course.)

  2. Mail is better than Outlook and Entourage if you are not using an Exchange server; however, they do offer somethings that Mail does not (such as e-mail received receipts).

    I went from Outlook on Windows to Mail on the Mac and overall I have been very happy with my choice.

  3. Not a bad article, but what’s up with this part: “True, there is currently precious little spyware written for the Mac. But there is some, and it would be good to have some extra protection built into the operating system: as Macs become more popular, the amount of spyware is sure to increase.”

    Huh? Where is the Mac spyware? And I can’t believe MDN didn’t jump all over the Security via Obscurity myth as usual. What, is MDN not feeling well today?

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.