“There is only one reason I still have a Windows PC: games. Obviously, I need a device for hooking up to the net, answering email, and general productivity… But I prefer that device to be a PC so I can play the latest and greatest cutting-edge games. It’s not that the Mac gaming shelf is devoid of life — any system that plays Civ IV gets a thumbs-up in my book — but for a serious gamer the PC continues to be where it’s at,” Fargo blogs for FirePlanet.
Fargo writes, “This is not a new development. For years I’ve wanted a Mac.”
Fargo writes, “I know it’s humiliating, but for once you’ve got to look at what Microsoft is doing and copy it. Those guys are scared of you — and they know that games are the one and only thing that has prevented you from hitting the Tipping Point years ago. The ‘Games for Windows’ team is making noise at every game convention I go to. A whole division at Microsoft is devoted to developing game technology — like DirectX or the Microsoft XNA developer’s toolkit. Microsoft buys up development studios and publishes triple-A games with regularity. Microsoft knows that games are the key to getting people to adopt hardware: how is Microsoft attacking the American living room? Through a game console. How did they make sure that game console was a household name? They bought Bungie and brought Halo on board. Man, Halo was supposed to be a Mac game.
“They shanked you,” Fargo writes.
“I say, take some of that big money you’re making from iTunes and shovel it into gaming. Don’t go half-assed, Apple. Buy some companies up. Get with the mergering and acquisitioning. Get some exclusive content. Make sure that the next Spore-like event appears on the Mac first,” Fargo writes.
Full article here.
MacDailyNews Take: We remember sitting in the keynote hall at the Javits Center when Halo was introduced to the world by Steve Jobs (“Halo will be released simultaneously for Mac and Windows”) with a preview trailer at Macworld Expo NYC in 1999. Less than a year later, Microsoft bought Bungie.
Macworld Expo NYC 1999, Steve Jobs shows off Bungie’s Halo: