“Electronics retailer Best Buy, which announced Wednesday that it will be expanding its Mac pilot program to about 200 stores, is expected to introduce a radically improved store-within-a-store concept at some locations,” Katie Marsal reports for AppleInsider.
Marsal reports, “‘We believe Apple’s store within a store at Best Buy will be much different compared to the current pilot store rollout, which was a table with Apple products on it,’ PiperJaffray Sr. Analyst Gene Munster told clients in a research note Wednesday evening. ‘The difference,’ the analyst added, ‘is we expect some (smaller number) of these 200 stores will have walled-off Apple stores, while others will have improved layouts.'”
Marsal reports, “Best Buy plans to expand its Mac pilot to approximately 200 stores by fall 2007, up from 57 stores today. While that will account for only a 2 percent increase in physical Mac distribution points, Munster said his calculations indicate that the volume of visitors through Best Buy will actually equate to around a 10 percent increase in overall Mac exposure. ‘The relationship is headed in the right direction,’ wrote Munster. ‘Evidently the pilot is succeeding for both parties, which could result in a full expansion to Best Buy’s 822 retail stores.'”
Full article, with photo of Apple’s current “table” display at a Best Buy location, here.
MacDailyNews Note: PiperJaffray maintains an “Outperform” rating with a $124 target on Apple Inc. (AAPL).
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Apple expands Mac pilot program to 47 Best Buy locations nationwide – November 14, 2006
Best Buy test-selling Macs using Apple-trained Best Buy employees – June 21, 2006