“I write frequently about the differing marketing approaches of Apple and Microsoft. But today, an article titled Time Rich or Time Poor? by Jeremy Liew over at Lightspeed Venture Partners really crystallized that difference for me,” Carl Howe writes for Blackfriars’ Marketing. “He defines the terms as follows:”
Broadly speaking, there are two types of internet users, Time Rich (more time than money) and Time Poor (more money than time). I’d speculate that many of the readers of this blog fall into the Time Poor category, but the vast majority of internet users fall into the Time Rich category. If you’re starting a new internet company, its important to know who your audience is, and to make sure that you don’t let your own experience and that of other Time Poor people guide you wrong.
Howe writes, “Jeremy then goes on to note that a lot of search engines, ecommerce, and comparison shopping engines are designed for Time Poor users, while social networks, social discovery, and video websites are designed for Time Rich users. And as he notes in the definition, there is a demographic gulf between the two groups as well: Time Poor typically implies money rich, while Time Rich implies money poor.”
Howe writes, “The ‘aha’ moment I had today was that Apple’s marketing is designed for Time Poor buyers, while Microsoft’s is designed for Time Rich buyers.”
Full article here.
[Thanks to MacDailyNews Reader “TheLagosChap” for the heads up.]
I find myself in the uneviable postion of being Time Poor and Money Poor..
I have money and time. Sorry for the rest of you.
The writer of this article, like ‘dogfriend’, is close, but no cigar –
There are two kinds of people in this World:
Those who believe there are two kinds of people in the World
And those who are smart enough to know better
Still Life with Woodpecker – Tom Robbins
There are 10 kinds of people in the world.
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Those who understand binary and those who don’t.
3 out of 5 people don’t understand statistics. That’s almost half of them !!!!!!
Rich kids, money rich could be time rich as well cos they don’t have to work (at least some of them.) Same goes for throphy wives time rich and money rich, time poor could as well be poor sods that work many hours for minimum wage, time poor money poor, the guy who write that blog post, money poor and time rich, but most of all, brain poor.
For example, having the simple iCal pop-up alert messages on my Mac and on my iPod that remind me of important meetings I have coming up at work today is a time-saver:
That’s a great point. Outlook does nothing if it’s not running…