Solution providers expect Apple TV to be hot seller

Apple Store“Solution providers say they expect Apple TV, which is set to ship next week, to be a hot seller in the burgeoning digital home market,” Steven Burke reports for CRN. “‘It’s like Tivo on steroids,’ said Steve Feldman, president of Graphtech, a Deerfield, Ill., Apple partner who is looking forward to selling the new product to business clients who want to put an Apple TV in their home. ‘It’s really cool.’

“The $299 sleek VCR-sized box with built in 802.11 wireless functionality allows consumers to watch movies or listen to music they have downloaded from Apple iTunes on a TV. It includes a 40-Gbyte hard drive that can store up to 50 hours of what Apple calls ‘near DVD quality’ video. Apple is recommending a 42-inch or larger TV screen,” Burke reports.

MacDailyNews Note: Apple TV specs:
• Video formats supported: H.264 and protected H.264 (from iTunes Store): 640 by 480, 30 fps, LC version of Baseline Profile; 320 by 240, 30 fps, Baseline profile up to Level 1.3; 1280 by 720, 24 fps, Progressive Main Profile. MPEG-4: 640 by 480, 30 fps, Simple Profile
• Audio formats supported: AAC (16 to 320 Kbps); protected AAC (from iTunes Store); MP3 (16 to 320 Kbps); MP3 VBR; Apple Lossless; AIFF; WAV
• Photo formats supported: JPEG, BMP, GIF, TIFF, PNG
• Enhanced-definition or high-definition widescreen TVs capable of 1080i 60/50Hz, 720p 60/50Hz, 576p 50Hz (PAL format), or 480p 60Hz

Burke continues, “Charlie Thomas, director of corporate sales for TekServe, a New York City Apple partner… said both his Apple consumer and business sales are growing. ‘Apple is going through a renaissance and we are benefiting from it,’ he said. ‘We’re having a good year.'”

“Peter Gambino, a senior sales director for Ingram Micro, one of a number of distributors that will carry the Apple TV product, said Apple TV is the next logical step in Apple’s iTunes music and movie product lineup. ‘Keep in mind this is not Tivo per say [sic],’ cautioned Gambino. ‘You are not recording programs. You are taking content that you have purchased and pushing it to your family or entertainment center to view.’ Ingram is adding several new VARs a month who are adding Apple to their product lineup,” Burke reports.

Full article here.

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35 Comments

  1. Let me explain something very important: AppleTV is NOT going to be a hot seller. It doesn’t even offer basic DVR capabilities nor any other feature that anybody wants. It doesn’t even stream DVD’s from your Mac to the TV, so you still need to buy a DVD player in addition to this. AppleTV is a bust. A bomb. It’s not going to sell. Do you know ANYBODY who wants one?

  2. too low quality.. too high total cost.

    I doubt that millions of people want to fill up their hard drives with “near” DVD quality TV shows and movies. If thats true, essentially this just becomes over priced extended TV and DVD rental.

  3. Apple TV is far less than it could be:

    No DVR capability

    No 1080p capability (no true HDTV support)

    Limited to iTunes purchased content (no DVD playback from Mac)

    Marginally better than Airport Express in terms of actual capability.

    You’d have to be a real Apple fanatic to fancy this thing…

  4. My Lacie Silverscreen isn’t wireless but in just minutes, I can copy files onto it via the Mac, unplug it and then attach it via its’ media cable to my TV and watch movies, photos and play music without fuss (HD is also supported). So why would I want to shell out big bucks on Apple TV?

    Without PVR capabilities it loses a lot of appeal.

  5. Tell me if I am missing something here, this is how I plan on using, am I off base??

    I have a DirectTV DVR reciever, I rent pay per view movies (3.99 ea), but can only store so many,

    I have purchased an eyetv hybred, to stream my pay per view movies to my iMac(iTunes) and plan to store on a 500gb Lacie hard drive, that will be hooked up to my airport extreme, then on to my appleTV.

    the eyetv, 500gb drive, airport extreme, are in route, and the appleTV is on order.

    Will the above setup work??

    I currently use handbrake to rip DVD’s to iTunes, and transfer to my TV via iPod

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