“Apple’s marketing machine has done it again,” Jefferson Graham reports for USA Today. “While the biggest names in tech were in Las Vegas at the Consumer Electronics Show in January showing off new gadgets and gizmos, Apple gambled it could extract attention in San Francisco for a sneak-peek debut of the iPhone, the combination music player/cellphone and Internet device.”
Graham reports, “Apple CEO Steve Jobs’ bet paid off like a gushing Vegas jackpot. The avalanche of headlines and TV news stories about the iPhone – which hits the market in June – already have generated $400 million in free publicity, says Harvard Business School professor David Yoffie. ‘No other company has ever received that kind of attention for a product launch,’ Yoffie says. ‘It’s unprecedented.'”
“The company’s masterful buzz machine has helped generate record profits (thanks to the worldwide digital music cultural icon, the iPod), but it’s barely nudged Apple’s computer market share,” Graham reports.
MacDailyNews Take: Oh, really? We guess it depend on your definition of “nudged.” Apple’s Mac market share is showing remarkable gains:
Net Applications: Apple’s Mac ‘market share’ continues rise, hits 6.38% in February 2007 – March 01, 2007
Net Applications: Apple’s Mac market share continues rise, hits 6.22% in January 2007 – February 01, 2007
Gartner: Apple’s U.S. Mac shipments up 30.6% year over year – January 18, 2007
Net Applications: Apple’s Mac market share continues rise, now at 5.39%, up 31% year-over-year – December 01, 2006
Apple’s Mac market share surges, up 35-percent year-over-year as growth accelerates – November 01, 2006
Analyst: Apple has ‘real shot at dramatically expanding Macintosh market share’ – October 31, 2006
Analyst: Apple Mac gains market share, the reason why is significant – October 26, 2006
IDC: Apple Mac attained 5.8% of U.S. market share in Q3 06 – October 18, 2006
Gartner: Apple Mac grabbed 6.1% of U.S. market share in Q3 06 – October 18, 2006
Gartner: Apple Mac grabbed 4.6% U.S. market share in Q2 06 – July 19, 2006
IDC: Apple Mac attained 4.8% U.S. market share in Q2 06 – July 19, 2006
Graham continues, “Marketing guru Peter Sealey, a professor at Claremont Graduate University, calls the charismatic Jobs ‘the best marketing CEO in the business.’ USA TODAY spoke to professors such as Sealey, authors and former Apple marketing executives, asking what other companies could learn from the Apple marketing manual.”
Full article here.
[Thanks to MacDailyNews Readers “Jim – the independent voter” and “RadDoc” for the heads up.]
Related article:
How Steve Jobs blew his iPhone keynote: premature announcement hurts Apple – March 09, 2007