BusinessWeek’s first-ever ranking of 25 client-pleasing brands includes Apple Inc.
While Apple’s customer service shows its bruises–device problems frequently erupt just after warranties expire–the in-person support offered at the “Genius Bars” in the electronics maker’s more than 170 stores sets it apart from its peers… Apple’s customer service phone support ranks tops among electronics providers. In particular, customers rate its automated phone system as easy to navigate and good at resolving questions.
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