Apple.com continues to dominate all computer hardware makers in visits, average time per visit

“Apple Computer Inc. continued to lead all computer hardware manufacturers, at 43.51 million in January, and also scored the fourth-largest increase, up 24% from 34.98 million,” InternetRetailer reports.

“Hewlett-Packard Co. ranked second in number of unique visitors (which counts only once each shopper who came to a site, no matter how many times that shopper visited), at 16 million, up 15%, followed by Dell Inc., 15.57 million, down 16%; Sun Microsystems Inc., up 25%; Gateway Inc., 2.39, no change; IBM Corp., 2.17 million, down 27%; Nintendo; Toshiba America Inc., 1.69 million, up 35%; Epson, 1.58 million, up 19%; and Sony Computer Entertainment, 1.55 million (year-ago change not available),” InternetRetailer reports.

In average time per visit (hours:minutes:seconds, plus number of unique visitors in millions), the leaders were:

• Apple – 1:19:25; 43.5
• Dell – 0:19:32; 15.6
• Nintendo – 0:19:29; 2.1
• Xbox – 0:16.06; 1.5
• Palm – 0:13:51; 1.3
• TiVo – 0:13:24; 0.87
• HP – 0:12:53; 16
• IBM – 0:12:51; 2.2
• Sony – 0:12:48; 1.5
• Gateway – 0:10:56; 2.4

Source: Nielsen/NetRatings

Full article here.

Related articles:
Apple.com leads all computer hardware sites in visits– January 17, 2007
Apple sees 33.8 million unique Web visitors in November – December 20, 2006

20 Comments

  1. Dirty little secret

    Apple has a dashboardadvisory process that verifies your widgets with Apple.com twice a day.

    This might be skewing the hit traffic a little.

    Oh well, it’s for Apple.

    Install Little Snitch, delete all the default settings, take your time allowing each process access and you’ll see the dashboardadvisory process as well as a WHOLE bunch of other things contacting the internet without your knowledge.

  2. How can they determine a truly unique visit if one clears their cookies once in a while, archives pages for future reference, uses an anonymous intermediary and other tricks of the trade? Anyway, do the keynotes count? Apple online Help? iTS? .Mac? One thing for sure, Apple’s web efforts are stellar – from layout, graceful handling of deactivated javascript, and all the way down to that white 2px-2px text shadow for h3 headers in the sidebar of the Leopard page. MDN’s not too bad either; it’s full of white space where ads would normally go.

  3. Wow, although I’m happy Apple is at the top of the list, I definitely think the MacWorld keynote has skewed these figures a bit..

    One hour and nineteen minutes just seems way too long for the “average visit” for any site.

  4. “How can they determine a truly unique visit if one clears their cookies once in a while, archives pages for future reference, uses an anonymous intermediary and other tricks of the trade?”

    As a worker in the media research industry, I can tell you that they do it thusly: by not having people who do those things on their survey panels. It’s not that they’re screening them, it’s just that the type of user who would use the Internet in that advanced a way would also never participate in a NetRatings survey.

    By the way, keep that in mind – these are projected numbers from a panel of survey participants, not some global traffic-tracking statistic. They tend to be pretty accurate, though.

    As for dashboardadvisory, this skews the numbers some, but if you’ve ever owned an HP/Dell/Gateway, you know that they install “Security advisors” and “Ink monitors” and similar AdCrap which hits their servers all the time. As for whether that is included in the numbers above (and iTS/QT trailers), we’re not told, but rest assured that a lot of people at NetRatings have mulled over this before deciding on it. Their clients (including all of the companies on the list, most likely) will make sure that the numbers don’t get thrown off in an “unfair” way – this probably means that traffic from places not generally considered “websites” will be either included for all clients or for none.

  5. Let’s see here … for Apple we have:
    shopping
    iTunes
    Widgets
    curiosity
    While for Dell et al we have:
    shopping
    curiosity
    Well! Anyone out there think this might partly account for the 6X time spent at the site? Or the 3X unique visitors? Since when does it take an hour and change to find what you need on a well-designed site like Apple’s? It is GOOD to note ‘success’, but it is also Good to keep it all somewhat realistic.

    DLMeyer – the Voice of G.L.Horton’s Stage Page

    MW: stage … all the world is one ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  6. Have you ever tried to decide what type of dell to buy via the online store? This experience alone should make dell number 1… it’s a pain in the ass to find what you are looking for.. same with HP.
    Given the simple design of Apple’s website… it’s a testament to people’s new-found curiosity toward Apple products.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.