Leo reports, “On Sunday, a special 4-page insert was included in the newspaper separate from their regular ad for the week, just two-and-a-half weeks after Windows Vista was the big push in their pages. (What happened to the ‘Wow’?)”
“The cover page features Apple’s portable line, with the MacBook Pro on top, and the MacBooks below it,” Leo reports. “You may remember that Apple has sold more laptops than desktops in late 2006 and this equation by Best Buy to place the laptops up in front seems to only corroborate this marketing into 2007.”
Full article with full cover photo of the ad insert here.
MacDailyNews Note: Small quibble, but one that Best Buy should not be getting wrong: “Mac” is a nickname, not an acronym. As Rob Pegoraro blogged for The Washington Post just this past Saturday, “Sometimes people will even try to, er, acronymize a perfectly normal noun by typing it in all caps–all y’all calling an Apple computer a ‘MAC,’ please stop; it’s not an acronym and never has been one.” Yes, we realize it was an ad design decision; that doesn’t make it a good decision.
Related articles:
Ballmer calls Apple ‘cute, little tiny niche guy’ – February 15, 2007
Microsoft’s Ballmer warns on Vista, says revenue forecasts too aggressive; shares drop – February 15, 2007
Windows Vista’s DRM is bad news – February 14, 2007
Mac OS X Tiger vs. Windows Vista: Mac’s migration a breeze, Vista’s migration a headache – February 12, 2007
Forbes: ‘Windows Vista utterly unimaginative, internally discordant and woefully out of tune’ – February 09, 2007
Computerworld: Windows expert dumps Windows, switches to Apple’s Mac OS X – February 08, 2007
Windows sufferer spends six hours trying to ‘upgrade’ to Vista, says: ‘I should’ve bought a Mac’ – February 07, 2007
Windows Vista woes push BBC News editor to regret never having ‘defected’ to Apple Mac – February 06, 2007
Digit: Don’t buy Vista; Microsoft may be driving millions to stick with XP or move to Apple Mac – February 05, 2007
TIME Magazine: Microsoft’s Windows Vista ‘an embarassment to the good name of American innovation’ – February 02, 2007
Microsoft’s Windows Vista: Five years for a chrome-plated turd – January 30, 2007
Digit: ‘Microsoft’s Windows Vista may be the best reason yet to buy an Apple Mac’ – January 29, 2007
Pioneer Press: Windows Vista shows ‘Apple is an innovation engine; Microsoft, not so much’ – January 29, 2007
Windows Vista disappoints, so get a Mac – January 29, 2007
Analyst: Microsoft’s Windows Vista could be an opportunity for Apple – January 26, 2007
CNET Reviews Windows Vista: Is that all? Clunky and not very intuitive vs. Mac OS X; warmed-over XP – January 24, 2007
Mossberg: Microsoft’s Windows Vista offers lesser imitations of Apple’s Mac OS X features – January 18, 2007
Windows Vista disappointment drives longtime ‘Microsoft apologist’ to Apple’s Mac OS X – January 17, 2007
InformationWeek Review: Apple’s Mac OS X shines in comparison with Microsoft’s Windows Vista – January 06, 2007
NY Times’ Pogue reviews Microsoft’s Windows Vista: ‘Looks, Locks, Lacks’ – December 14, 2006
15-year Windows vet tries Apple Mac: ‘My God! This is amazing!’ – December 04, 2006
Dave Winer: ‘Microsoft isn’t an innovator, and never was – they are always playing catch-up’ – December 01, 2006
Harvard Medical School CIO picks Mac OS X over Linux and Windows – November 30, 2006
Top Windows developer dumps Microsoft’s ‘pile of crap’ for Apple’s Mac OS X – September 12, 2006
$399 for Windows Vista Ultimate?! (Hint: Get a Mac) – August 29, 2006
Apple’s Mac OS X Leopard is 64-bit done right, unlike Microsoft’s Windows Vista kludge – August 14, 2006
Microsoft Windows Vista: If you can’t innovate… try to impersonate Apple’s Mac OS X – August 10, 2006
Analyst: Apple’s new Mac OS X Leopard sets new bar, leaves Microsoft’s Vista in the dust – August 08, 2006
Microsoft botches another copy job: Windows Vista Flip3D vs. Apple Mac OS X Exposé – June 26, 2006
Windows Vista rips-off Mac OS X at great hardware cost (and Apple gains in the end) – June 13, 2006
Computerworld: Microsoft Windows Vista a distant second-best to Apple Mac OS X – June 02, 2006