“‘You’re creative, brilliant, stylish and mobile. Now you can get a computer to match. Apple– at Best Buy.’ How’s that for a sales push? Better yet, ‘Make Your Move to Mac’ in big bold words, as featured on Best Buy’s special ad insert in the San Francisco metropolitan area newspapers yesterday,” Joe Leo reports for PB Central.
Leo reports, “On Sunday, a special 4-page insert was included in the newspaper separate from their regular ad for the week, just two-and-a-half weeks after Windows Vista was the big push in their pages. (What happened to the ‘Wow’?)”
“The cover page features Apple’s portable line, with the MacBook Pro on top, and the MacBooks below it,” Leo reports. “You may remember that Apple has sold more laptops than desktops in late 2006 and this equation by Best Buy to place the laptops up in front seems to only corroborate this marketing into 2007.”
Full article with full cover photo of the ad insert here.
MacDailyNews Note: Small quibble, but one that Best Buy should not be getting wrong: “Mac” is a nickname, not an acronym. As Rob Pegoraro blogged for The Washington Post just this past Saturday, “Sometimes people will even try to, er, acronymize a perfectly normal noun by typing it in all caps–all y’all calling an Apple computer a ‘MAC,’ please stop; it’s not an acronym and never has been one.” Yes, we realize it was an ad design decision; that doesn’t make it a good decision.
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Dave Winer: ‘Microsoft isn’t an innovator, and never was – they are always playing catch-up’ – December 01, 2006
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At least its not Walmart. :: shudders ::
Does the devil need gloves?
i’d rather them not sell macs… the staff there are idiots.
Wow!
MW-without as in a world without Micro$oft!
Let’s hope the snivelly teens who work the floor don’t sabotage it. “Uh, Macs? Yeah, I think we have them, but you can’t play games on one of those.”
“i’d rather them not sell macs… the staff there are idiots.”
I agree whoeheartedly. However, I believe Apple has their own people selling the Macs at Best Buy. 😀
“i’d rather them not sell macs… the staff there are idiots.”
I agree whoeheartedly. However, I believe Apple has their own people selling the Macs at Best Buy. 😀
—-
I really hope so! (fingers crossed)
I was in BB last week trying to buy a Wii (ha). While there, I looked at Vista for the first time. None of their machines could get on the Internet, as they could not be secured.
Wow.
went to a best buy in Hobo, NJ. The guys selling there were “genius bar guys” that were moonlighting at Best Buy. He told me all the area best buys were going to have “certified” apple pro ppl to work at best buy and that apple was paying their paycheck. good move apple. i have no proof, just spreading the gossip, one telephone at a time
Yeah, this is a mixed blessing. The computer department at Best Buy is made up of a bunch of mouth-breathing, knuckle dragging stoners that just don’t know nor give a sh!t.
Your dull, stupid, boring, drab and lurch when you walk.
Now you need a computer to match.
Make your move to Windows Vista.
Had it read
” Best Buy
Make
your move to
MAC”,
I’d have agreed with the MDN take. As it’s written
” BEST BUY
MAKE
your move to
MAC”,
I don’t. I’d consider it a small quibble too far.
Last time I checked, the word MAKE wasn’t an acronym either. They aren’t trying to make MAC an acronym, use of caps is just part of the ad design. Sometimes you guys go a bit overboard with the hyperbole.
Whoever designed the ad is just a all-caps freak and isn’t trying to make Mac into an acronym. You will notice that BEST BUY is in caps just as MAKE is…not acronyms. This is just bad design and folks using all-caps willy-nilly is quite widespread in advertising. They are just trying to be LOUD.
Best Buy makes me poor.
They force me to be poor.
I shop at Best Buy therefore I am poor.
And now they’ll have Apple there…
I think this is FANTASTIC!!
Only a few weeks after Vista, and the #1 chain is doing special Inserts touting the Mac!!
One brick at at time, the wall is coming down!!
OK, I have a peeve about chain store support for Macs.
I agree that the support staff at Best Buys are, generally, idiots.
I’ve stopped shopping there for PC hardware or software.
I figure that if price is the issue, I can get what I need online,
and I won’t have to deal with the uninformed opinions of their
staff.
A related example I recently encountered. I was given a webcam recently by my sister. She’s trying to get the whole family on Skype video so we can teleconference. I have a desklamp iMac with 10.4 on it. The peeves?
It was a Logitech webcam bought at Staples.
1. Why has Logitech NOW stopped supplying OS X drivers for most of their webcams??
and
2. I took the webcam back to Staples and asked them to replace it with one that has Mac drivers. The guy said ‘Oh, well, we’d have to check online to see which of these (they had eight models in the store) have drivers’. I said, ‘OK, could you check?’ He said, “Um, no, I can’t. We don’t have internet here on the floor.”
There goes another store from which I will no longer buy PC hardware or software.
Seems kind of stupid for all of these vendors and retailers to completely drop the Mac ball now that it’s finally growing in market share again. Especially since I’ve managed to switch my mother, my two sisters, and three coworkers to Macs in the last 12 months. In fact, I’ve got people coming up to me at work I’ve never even talked to about this issue, saying “So, you’re a Mac guy, right? What do you think about the XYZ Mac?” (Usually it’s the iMac, sometimes it’s the mini.) And nowadays, it’s like knocking them over with a feather to get them to make the plunge and buy their first Mac. I’ve learned to soft-sell it these days. They dont’ need much encouragement.
MacDailyNews—–oneword? r U tryingto make mac/into/one/word.
And your name is incorrect….you have as much Windows news as “Mac” news here….
In Columbus Ohio, the Best Buy ad did include Apple Macintosh, although I don’t remember the “make your move” part. The Circuit City ad had the Shuffle in all their colors on the front, and all of the iPods inside. There was another store that had the shuffle and nano advertised in Silver. The only ad that included Zune was the Office Depot one, and that was on like page 6! All of the electronics retailers have decided not to waste ad paper on the Zune, on the Office “superstores” that don’t sell iPods.
I thought MAC was an archaic for Motorola Advanced Computer. . . . Anyone know anything about that?
you know what annoys me just as much as adding all caps, making a name regular case when it is all caps. A couple weeks ago, MSNBC wrote articles that featured my company quite a bit. And everysingle time they put it in regular case,when are name is uppercase, well let’s see how they like it Msnbc.
Sorry, I really hate when people don’t capitalize properly. I consider it a misspelling, when someone doesn’t capitalize a name the way it is supposed to be. MAC is a misspelling of Mac, and shows poor research.
MW – hes, and I have no idea what it means.
Maybe MAC means “Magnificent Apple Computer”
maybe mac is short for….MacIntosh??????
Duh
@ BAB – not sure what your credentials are but you may or not have made the link between Windows and Mac. Thankfully someone has.
Even if Best Buy is dim place to buy a computer, at least its customers are given the chance to improve their lives by switching from Windows..
“MAC” was done in all caps simply as a design decision, not because Best Buy doesn’t get that you abbreviate “Macintosh” as “Mac” and not “MAC”.
Jeez, people, stop bitching about how the graphic design team layed out the ad. Basically it screams at people that Best Buy now carries Macs. This is only a good thing, so long as whomever is staffing the computer department is trained in what a Mac can do rather than relying upon outdated or simply false info.