Steve Ells, founder of the red-hot Mexican-food chain, Chipotle, spoke with BusinessWeek and one of his answers is another example of just how large Apple’s mind share has grown:
BW: What other companies do you admire?
Ellis: Apple. I’ve watched Steve Jobs’ introduction of the iPhone multiple times, and it’s an hour-and-a-half long. I admire his passion for not accepting mediocre stuff. People don’t ask for this stuff, but when they see it, they go, “Oh my God, it’s what I always wanted.”
Thinking about the Apple disciples—I’m not even going to call them customers—it’s as if they have ownership in the product, and they do the selling for the company. There’s also this sense that once people convert, they’re like, “I can’t believe what I have been putting up with all these years.” I hope there is going to be some tipping point when we all say, “My God, why are we putting up with this fast food?” Not that I want everybody to eat at Chipotle every day, but great food is something that everybody should have access to. And people should demand this from every place they eat.
Full article here.
If only we had a nickel for every email we’ve received form Windows to Mac switchers that said, “I can’t believe what I have been putting up with all these years.”