Apple looking for in-house game developer staff, preps ‘Apple TV’ retail store push (with Sony LCDs)

Apple Store“Apple has cast its net wider in the hunt for game developers. Meanwhile, batches of Sony’s LCD flat screens are accumulating in Apple retail shops ahead of the company’s Apple TV roll-out,” Aidan Malley reports for AppleInsider.

“Not satisfied with its existing teams, Apple has begun canvassing schools in a search for junior additions to its swelling game development workforce,” Malley reports.

Malley reports, “Students at the Savannah College of Art and Design reported today receiving an e-mail from a recruiter working directly for Apple, Inc., who appears to be actively tracking down skilled graphics designers among those enrolled in the school’s Fine Arts programs. Those hired for the summer program would be tasked with creating ‘consistent, high quality 3D and 2D art for games,’ the message said.”

“Conspicuously absent from the notice was any mention of a specific platform for the games in question… Apple has shown a steadily burgeoning interest in games ever since it revealed its first two homemade games for the fifth-generation iPod, Texas Hold’em and Vortex, back in September,” Malley reports. “…A slip of the tongue by a former Microsoft alumnus turned PopCap Games exec has also pointed to casual games as a new feature of the Apple TV, which may include first-party titles.”

Full article here.

[Thanks to MacDailyNews Reader “Dave” for the heads up.]

Related articles:
Apple embraces casual gaming; iPhone, Apple TV to join iPod as gaming devices – February 09, 2007
Former GM of Microsoft’s Xbox Live Arcade: Apple TV to become video game console – February 08, 2007
ZDNet’s Graham: Apple TV hits a number of sweet spots, poised to make a big impact – January 25, 2007
Is Apple out to kill cable television? – January 25, 2007
RUMOR: Apple TV sales blowing away Apple’s internal expectations – January 25, 2007
Steve Jobs: Apple TV is the ‘DVD player for the 21st century’ – January 22, 2007
Apple TV beats out iPod, hits top spot on Apple Store sales chart – January 19, 2007
Report: first batch of 100,000 Apple TVs to ship this month – January 11, 2007
Steve Jobs moves to control the living room with Apple TV – January 10, 2007
Analyst Bajarin: Apple’s iPhone and Apple TV are industry game changers – January 09, 2007
Apple premieres Apple TV: movies, TV shows, music & photos on your big screen TV – January 09, 2007
RUMOR: Apple may enter video game market – December 05, 2006
Could Apple become king of game consoles? – September 26, 2006


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  5. Pick on gaming all you want, it’s what drove the home computer market to where it is today. There’s a reason why the computer gaming industry makes more money than hollywood now.

    I’ve long said Apple needed to attract game developers in order to dramatically increase the mac market share…it’s the top reason cited my those who don’t want to switch platforms. Maybe this is the start of a new trend at Apple…

  6. NCIceman,

    You can bring all the games to the Mac that you want, and at the same time as the PC release.

    But if you can’t get the latest graphics card, or the greatest sound card or what ever hardware is out today to take advantage of the new game then hardcore gamers still won’t switch.

    I bought an ATI 850XT 256 for my game PC a couple of years back (when it was a hot card) for about $400. That card is around $129 on the PC now. In the Apple section it is still $400.

  7. Also,

    For now there is no SLi or Crossfire support.

    Coupled with the fact that the MacPros use FB RAM, which is much more expensive and slower than standard DDR2 and the Mac isn’t a great gaming platform.Even if you can Boot Camp into Windows…;-(

    We can hope for the casual gaming though.

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