Net Applications’ “Market Share” has posted their operating system market share statistics for January 2007 showing Apple Macintosh share at 6.22% (4.34% for non-Intel-powered Macs and 1.88% for Intel-powered Macs). Last month, December 2006, Net Applications pegged Apple Macintosh share at 5.67% (4.15% for non-Intel-powered Macs and 1.52% for Intel-powered Macs). According to Net Applications’ measurements, Mac market share rose 0.55% in a single month (following December’s rise in Mac market share of 0.29% over November’s 5.39% (4.10% non-Intel, 1.29% Intel-powered Macs).
Since August (4.33% total), Mac market share has risen 1.89 percentage points in just the past five months.
Net Applications’ last six months of “Market Share” stats:
(Month: non-Intel Macs + Intel-powered Macs = total Mac market share)
AUG: 3.71% + 0.62% = 4.33%
SEP: 3.88% + 0.84% = 4.72%
OCT: 4.09% + 1.12% = 5.21%
NOV: 4.10% + 1.29% = 5.39%
DEC: 4.15% + 1.52% = 5.67%
JAN: 4.34% + 1.88% = 6.22%
Net Applications’ “Market Share” uses a unique methodology for collecting this data. The company collects data from the browsers of site visitors to their exclusive on demand network of small to medium enterprise live stats customers. The sample size for these sites is more than 40,000 urls. The information published is an aggregate of the data from this network of hosted website statistics. The site unique visitor and referral information is summarized on a monthly basis. The websites in ther population represent dozens of countries in regions including North America, South America, Western Europe, Australia / Pacific Rim and Parts of Asia.
Reasons for Mac market share gains run the gamut from superior security vs. Windows, Apple’s growing retail store network, the iPod Halo Effect, award-winning design, Mac OS X, Mac-only applications such as iLife, ease-of-use, the Mac’s ability to run Mac OS X, Linux and Windows concurrently, word-of-mouth, excellent reviews, and more.
Net Applications’ January 2007 “Market Share” stats here.
MacDailyNews Note: Different companies uses different methodologies, so the actual share figures aren’t as meaningful as the share trends they show. Net Applications’ measurements show Mac market share continues to increase – up nearly 2 percentage points in just the last 153 days (Aug. 31, 2006 to Jan. 31, 2007).
[UPDATE: 8:22pm EST: change “%” to “percentage points” and corrected NOV total share figure.]
Related MacDailyNews articles:
Gartner: Apple’s U.S. Mac shipments up 30.6% year over year – January 18, 2007
Net Applications: Apple’s Mac market share continues rise, now at 5.39%, up 31% year-over-year – December 01, 2006
Apple’s Mac market share surges, up 35-percent year-over-year as growth accelerates – November 01, 2006
Analyst: Apple has ‘real shot at dramatically expanding Macintosh market share’ – October 31, 2006
Analyst: Apple Mac gains market share, the reason why is significant – October 26, 2006
IDC: Apple Mac attained 5.8% of U.S. market share in Q3 06 – October 18, 2006
Gartner: Apple Mac grabbed 6.1% of U.S. market share in Q3 06 – October 18, 2006
Gartner: Apple Mac grabbed 4.6% U.S. market share in Q2 06 – July 19, 2006
IDC: Apple Mac attained 4.8% U.S. market share in Q2 06 – July 19, 2006
More importantly,
If website hits are up 50% since August you can probably expect that 50% increase to translate into unit sales on the earnings report. Mac sales growing by 50% on a YonY basis. That is Huge.
Note, Amazon still has 4 of top 5 machines as Macs after Vista launch. Amazon isn’t a huge computer seller, but it definitely reflects stronger passion for Macs over Dells, Compacs, Toshiba.
MW=Phenominal as in Growth!
Macaday: I am. Maybe they caught a virus.
Isn’t each 1% increase worth $1 billion to Apple?
— Macaday
That’s why Apple wants M$ always to have more users than Apple does. Once the number of each platform’s users is equal, it’s like hitting peak oil — the profit figure drops.
M$ is working for Apple and doesn’t know it, just as Ford, with its crappy products, is working for Toyota.
And you thought the Ford-M$ “partnership” is coincidence?
Their great minds at the top think alike.
“Since August (4.33% total), Mac market share has risen 1.89% in just the past five months.”
No.
(6.22-4.33)/4.33 = 43.6%
The Mac market share has risen 43.6% in the past five months.
@Zune Tang
“Naysayers? I don’t know what you’re talking about.”
Why doesn’t that surpise me. Let me put it in simple ter……dDidn’t the article indicate that Apple’s market share >5%….Mr. NaySayer?
Or were to too busy bending over and spreadsheeting for your boss?
Anecdotal evidence. My daughter is a sophomore at a large public university in the South. Bought her a 12 inch Powerbook for graduation. Her freshman year her Mac was viewed as a curiosity by most of her fellow students. Last week I was visiting her and one of her friends was asking questions about buying an Apple laptop. daughter told me Dad everyone is asking me questions now, what model, where do I get one, what can it do, how much do they costs?
I’ve had more high school age students friends of my high school son asking me similar questions now, where even a year ago they weren’t. How does it get on the internet, I’m thinking of getting one for college can you show me this and that.
Seems to me there’s a definite up-trend in the teen and college age as for as interest goes (at lest in my area)
Now if we could only get an Apple store!
Market share will increase at an accelerating rate. Mac users create more Mac users. My circle of 6 friends went from one Mac user in 1999 to all Mac users 5 years later. We just converted each other.
> Huh??? How can non-Intel Macs market share rise when the company stopped making them months ago??
Probably because of the very healthy used/refurbished market. Go to eBay to see that used Macs command a hefty price (compared to Windows PCs of equivalent age). Even a Mac from the 2000 runs Mac OS X Tiger nicely. I suspect many “switchers on a budget” are opting for a used or refurbished Macs instead of paying “full price” for a new Mac. Even Apple has some “refurb” Macs on their online store “Sales” page. The number is going UP because the collective “stockpile” of these used Macs (sitting in people’s closets and vendor warehouses) is going down due to the increasing popularity of Macs in general.
I like this Net Applications indicator, because it measures trends in “user share” and not the share of new computers being sold.
a point here, a point there, before you know it you’re talking real numbers.
@Zune Tang
I AM the boss of my company, and all my guys use macs, because they are much more productive with them (and no, we are nothing to do with graphics, but in the manufacturing industry). I also value my workers, and want them to have the best – the icing on this delicious little cake is that being more productive (doesn’t matter if the are using office or Open Office, spreadsheets look equally dreary/spiffy – your view dependant upon how greasy your hair is, I think) they also make me more money, and with less downtime on the macs, they make me even more money. Think smarter, bub!
Meanwhile, you might want to ask why you aren’t realising YOUR potential, and working for yourself, or doing something more enjoyable than fawning over spreadsheets. Or maybe, jut maybe, you already have realised your portential, and will always remain just a paeon.
Now, get me a coffee, would you, and hurry.
tipping point
It’s not sales market share, but installed base that is being indirectly measured. The derivative — for those who know calculus — normalized by the installed base number gives an estimate of the fractional change in market share. See geo’s post above.
What is important is the relative increase, the fact that numbers are small is not that important. MacIntels gained 24% in ONE MONTH alone. This is a gigantic rate of growth. They can realistically capture 10% sometime in 2008, while analysts expect that to happen after 2010 if at all.
The fact that PowerPC Macs are increasing reflects the fact these older Macs are still sold via Apple outlet and 3rd party stores.
Note, Amazon still has 4 of top 5 machines as Macs after Vista launch. Amazon isn’t a huge computer seller, but it definitely reflects stronger passion for Macs over Dells, Compacs, Toshiba.
———————-
Not a true reflection at all. Especially considering Dell and HP don’t even sell (new) computers through amazon (though you may find used ones) and together Dell and HP account for nearly 60% of all PC’s sold.
It’s not sales market share, but installed base that is being indirectly measured.
————-
True, but installed base is growing for ALL Pc manufacturers, according to Apple’s latest Q1 results, Mac marketshare actually took a slight dip compared to the September quarter.
@Zune Tang
For being such a closet Mac fan, you really should stop fooling yourself. Just get that Mac you’ve always wanted and start doing some real computing. After you do so, you could still boot up into Windows to show the other gaming kids you hang with that they can still be your friends also.
double digit market share here we come
It should be noted that OSX may be the only OS in history that later versions will actually improve the speed of an older machine. I actually know someone who has the 1G firewire iMac (from 5 years ago?) that just upgraded to Tiger and she says it runs faster & more stable. So until the monitor CRT dies, that machine will plug along surfing the internet. Like others mentioned, it is antedotal but probably a lot of upgraders are passing along “older” machines to others and unlike most 5 year old PC’s – a 5 year Mac is right up to date – you probably can’t do CAD work but surfing the net and average everyday stuff, a 5 year old Mac running 10.4 certainly beats a PC running ME from 5 years ago.
They use mostly porn sites.
Everyone knows porn addicts use Windows and IE.
Their numbers are highly suspect.
Correction:
NOV: 4.10% + 1.29% = 5.39% not 5.29%
Please watch your math language. According to these stats, Mac share rose by 1.89 “percentage points,” not 1.89 “percent” or 1.89 “%.” As another poster noted, the share rose by 43.65 percent.
Remember when comparing two percentages of a whole, you compare the difference stated in percentage points. Example in round numbers: An increase from 2 percent share to 3 percent share is a 1 percentage point increase, but a 50 percent increase —
2 x 1.50 = 3,
2 + 50% = 2 + (50% x 2) = 2 + 1 = 3.
POWER PC numbers rose because companies like ours bought a load of POWER PC’s a year ago to feed to new hires as needed. We still have 10 G5 towers in boxes waiting for new hires. Our IT dept. did not want Intel/rosetta conflicts.
The only way the obsolete (and I mean that in the nicest possible way) PPC-powered Mac market share could increase would be if in this month the total installed PC market (Macs, Windows PCs and Linux/Unix boxes), as measured by the methods used by Net Applications, contracted, which seems unlikely.
Since this method of measurement is based on internet hits, and not on sales, it can only mean that either the Mac users are visiting more of the monitored sites than they have in the past, the sites that are being measured have changed, or Windows/Unix using folks have turned away from these monitored web sites (for whatever reason).
While I believe that the Mac market share is growing (hell, I have talked at least two people into switching the the past month, just by demonstrating my Macbook), I wouldn’t be hanging my hat on these statistics, as they seem a bit flawed.
Common sense would suggest that if, as reported elsewhere, that around 50% of intel-Mac purchasers are switchers, then around half (the other 50%) are PPC-based Mac users upgrading, so the PPC-Mac installed market share should decrease at half the rate the Intel-Mac market share is increasing…
i’m buying a new Mac Book this year, I’m waiting for the next model/speed bump if there is one. Don’t forget to count me.
I got already my 2nd intel Mac, a Mac Pro and previously my MBP.
The dual G5 and the Powerbook now are used by my brother and a friend. They both had mediocre PCs before. They now are ‘thinking again’ about not considering Macs for their next computer investments.
If that is a trend among Mac users thence PPC presence online will not decline just because their owners get into intel Macs. Might even rise a bit as now there are 2 users online with those old PPC Macs while previously they had only one user to bring them *there*.