University of Virginia: Student Apple Mac ownership up six-fold in past four years; most have iPods

An annual technology inventory of entering students at the University of Virginia seems to confirm both the pervasiveness and the power of Apple’s iPod music player.

Not only did this year’s survey show that 67 percent of the first-year students at U.Va. own an iPod, but it also found that ownership of Apple computers has increased more than six-fold in just the past four years.

For the past 10 years, U.Va. has questioned every first-year student about the technology they bring to school, such as whether they use the Windows operating system or Mac OS X and whether they own an MP3 player or video game console.

This year’s survey of 3,092 first-years found, among other things, that 20 percent of first-years are using Macs. That is up from just 3 percent in 2002.

Overall, 77 percent of the students have digital music players, and iPods represent 87 percent of those players.

Data from more than 27,000 students surveyed over the past 10 years are available on the U.Va. Web site, presented in graphical form:

[Thanks to MacDailyNews Reader “Bob” for the heads up.]

MacDailyNews Take: Microsoft’s grip is slipping.

Related articles:
Apple Macs make strong rebound on campuses – October 28, 2006
Nearly half of computers purchased at Harvard this year were Apple Macs – October 27, 2006
Analyst: Apple Mac gains market share, the reason why is significant – October 26, 2006
IDC: Apple Mac attained 5.8% of U.S. market share in Q3 06 – October 18, 2006
Gartner: Apple Mac grabbed 6.1% of U.S. market share in Q3 06 – October 18, 2006
45-percent of computers purchased at Princeton this year were Apple Macs – October 12, 2006


  1. Since I am on staff at UVa – I like to see that. Those are pretty powerful numbers. I have been trying to get our department to integrate more Macs into the workflow, and these studies over the years have been great in identifying trends and loosening some perspectives. It’s a joy to see.

  2. Yes here in Charlottesville Va home of UVA you do see the Apple Logo on many auto windows. And yes the Mac is used all over the town not only by students. The bad thing is we have to drive 1 1/2 hrs to the Apple Store in Richmond Va.

  3. Good. But we have a long way to go. 500 mac owners out of 3000 (looking at graph). So 1/6 use a Mac. Great. That’s still fairly inconsequential by most views. More than 1/6 have herpes. More than 1/6 of the student body _____ fill in the blank. It’s a minority!

    We have a long way to go.

    I’m sick of being considered a fringe. The mac is so superior, (see recent thread about MS employees emailing about Tiger) and we are constantly misunderstood, kicked, scorned, ignored, disfavored, etc. It’s disgusting.

  4. Martin, tell me about it! Just moved down from Oakton last summer, spoiled from access to both Tysons and Clarendon stores. Short Pump is such a drag to get to now. I wish they would put one on Barracks Rd.

  5. I don’t know, “mac1984”. 1/6 is a pretty significant number when you’re talking about free-spending college students. Are providers of computer-based services prepared to chuck out 17% of their revenue by making their product Windows-only?

  6. That approximately 20% conforms to the installed base of Macs that we have seen mentioned numerous times before. I wish we had more such data for larger and more diverse population segments to get a well rounded picture of the proportion of Macs in use.

  7. Apple sales reps are measured by units and counted on to grow those numbers.
    I would have liked to see the graphs by hardware numbers. Put into perspective Apple’s 20 % looks a lot better against numbers by hardware vendors.

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