“NPD released some new data [yesterday], showing that Apple increased its market share of the MP3 player market from 45% in 2005 to 57.5% in the five weeks around the holiday season in 2006,” Carl Howe writes for Blackfriars’ Marketing.
Howe writes, “Now this data has some notable omissions. Among them are sales from Wal-Mart (a big factor) and the Apple Stores themselves (a huge factor in iPod sales). And the data only covers five weeks, not the entire quarter. Nonetheless, the data is probably somewhat representative of the quarter, so I did some estimates of the omitted effects.”
“I was a piker in my previous prediction of 20 million iPods and $7 billion in sales for Apple’s holiday quarter. Assuming that these numbers are somewhat in line, Apple may see a nearly $8 billion holiday quarter, with $4 billion of that revenue coming from the sales of 23 million iPods,” How writes.
Full article here.
[Thanks to MacDailyNews Reader “LinuxGuy and Mac Prodigal Son” for the heads up.]