Apple to show nearly $8 billion in revenue on 23 million iPods, 1.9 million Macs in holiday quarter?

“NPD released some new data [yesterday], showing that Apple increased its market share of the MP3 player market from 45% in 2005 to 57.5% in the five weeks around the holiday season in 2006,” Carl Howe writes for Blackfriars’ Marketing.

Howe writes, “Now this data has some notable omissions. Among them are sales from Wal-Mart (a big factor) and the Apple Stores themselves (a huge factor in iPod sales). And the data only covers five weeks, not the entire quarter. Nonetheless, the data is probably somewhat representative of the quarter, so I did some estimates of the omitted effects.”

“I was a piker in my previous prediction of 20 million iPods and $7 billion in sales for Apple’s holiday quarter. Assuming that these numbers are somewhat in line, Apple may see a nearly $8 billion holiday quarter, with $4 billion of that revenue coming from the sales of 23 million iPods,” How writes.

Full article here.

[Thanks to MacDailyNews Reader “LinuxGuy and Mac Prodigal Son” for the heads up.]

23 Comments

  1. Now this data has some notable omissions. Among them are sales from Wal-Mart (a big factor) and the Apple Stores themselves (a huge factor in iPod sales). And the data only covers five weeks, not the entire quarter.

    My, what a reliable estimate of iPod sales! In related news, 97% of women want to go out with me. This data has some notable omissions. Among them are women under age 55, below 210 pounds, and those who’ve met me.

  2. With numbers like this, the result is absolutely certain: lower and lower quality.

    It’s already happened and getting worse. Apple’s hardware and software are no longer the premier quality it used to be.

    Now that Steve has Chinese assembly lines running 3 shifts, we are getting a lot of crap and, what’s worse, customer care has gone down the drain – replaced by increasing arrogance that says to me: “who cares about you, who needs you, leave the store, you whiner, we have a long line of suckers who are waiting to plop down their hard earned money, take our crap, don’t expect us to answer any of their stupid questions, so, move on you loser.

    So, I’ll move on – to say, Sony and some Vista, ad some selected M’soft stuff that really works like it is suppose to. There is lots of it out there and I’m becoming more and more interested in it.

  3. Quality Down the Drain absolutely right. If he buys some M’soft stuff. The quality of his equipment will certainly go down the drain!

    Let’s be realistic: Apple is not perfect. But Apple delivers superior quality to the competitor’s products. Just because Apple products are manufactured in China doesn’t mean that it is bad quality. It’s a question of controlling the output.

  4. QDTD:

    Increasing production does not necessitate lower quality. Ramping up production can actually be good because you can get more consistent manufacturing processes.

    Apple does need to ensure that the components they use are of good quality and that each new production line or manufacturer they add produces consistently good products.

    If the design and materials are of high quality and the implementation is correct then there is no reason why good products cannot be produced.

    As Apple transition to higher volumes they need to avoid following Dell’s model of using cheap and nasty components. They do not need to do that because they are not trying to get market share by going after the bottom end of the market.

  5. A message from the Enderle Group…

    “Vroom Vroom!!! My Ferrari laptop makes me the coolest kid in the office!” -R.E.

    “Honey, will you put that away and go clean your room? And put your big boy pants on.” -misses E.

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