NPD: Apple iPod gains market share over holidays, up 36% year-over-year

“Apple Computer’s iPods dominated holiday sales of MP3 players, increasing their market share from last year, according to preliminary data from research firm NPD Group,” Troy Wolverton reports for The San Jose Mercury News.

“In the five-week period from Nov. 19 to Dec. 23, iPods accounted for 57.3 percent of all players sold at a panel of electronics stores that notably didn’t include the Cupertino company’s own retail outlets. Apple’s share was up from 42 percent for a similar period last year,” Wolverton reports.

MP3 player market share, Nov. 19 to Dec. 23:
(Rank: Company/Product – Market Share)
1. Apple iPod – 57.3%
2. SanDisk 19.2% (down from 22.1 percent last year)
3. Creative Technology – 3.4%
4. Microsoft Zune – 2.8%

Full article here.

[Thanks to MacDailyNews Reader “LinuxGuy and Mac Prodigal Son” for the heads up.]
Regarding the actual market share numbers for iPod, NPD does not report sales from Apple Retail Stores, the Apple Store online, Wal-Mart, or among others, which, as you might imagine, are huge. Add those retail outlets sales into the mix and one could reasonably assume that Apple’s iPod share is actually quite a bit larger and the also-rans’ shares lower than shown above. Due to limited reporting, the actual NPD market share numbers aren’t nearly as important as the trends they show; Apple’s iPod share as measured by NPD is up 36.4% year-over-year.

One question: Will Zune astroturf sites collectively declining to renew their domain name registrations make a sound, any sound at all?

Related articles:
Apple iPod tops Amazon’s 2006 consumer electronics sales lists – December 28, 2006
Apple iTunes visits skyrocket 413% on Christmas Day – December 27, 2006


  1. So much for the analysts theory that the iPod is getting old. It’s a really great product that works and more an more people are seeing that there is nothing else like it and that works so great! ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  2. I’m sure Zune Tang will chime in with some interesting comment – I’m still not sure if they are tongue-in-cheek or reality-warping, but they are amusing.

    These numbers, as noted, are seriously flawed unless properly explained. Looking at them you’d think the iPod had less than a 50% market share last year … and that is not the case. This does show that iPods are gaining in the market segments best suited to their competition. When price really matters and where there are many alternatives to choose from, the iPods still win more often than not.

    DLMeyer – the Voice of G.L.Horton’s Stage Page

  3. @AlanAudio: I was under the impression this article only covered the top 4 selling players.

    Anyway, this is an academic discussion, because the real retail numbers (including direct sales and the missing channel numbers) will blow these figures off the map. *Everyone* I know who has an iPod bought it from Wal*Mart or online at Apple or Amazon. I bet Steve will have a nice big number to share with us next week.

    And once again, I’ll say it, just to irritate you all once more:

    Thirty. Million.

  4. Zune is not responding because he’s stuck in a meeting somewhere deep inside the bowels of Microsoft. He’s trying to keep Ballmer from drowning him in sweat and throwing chairs at him at the failure of the Zune, and of Zune Tang’s online FUD campaign. Ballmer’s especially upset that their tactic of loading gay porn on Zunes didn’t help their sales.

    I kind of pity the poor guy.

    MDNMW: not

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.