Apple on Forrester report: ‘the conclusion that iTunes sales are slowing is simply incorrect’

“Apple shares hit a monthly low Tuesday after a report on slowing song sales in the iTunes Music Store apparently tempered investor enthusiasm, but even the author of the report said Apple shouldn’t worry too much,” Katie Dean reports for TheStreet.com.

“Shares of the Cupertino, Calif.-based computer maker slid $2.61, off 2.9% to close at $86.14. Shares changed hands at heavier-than-normal volume,” Dean reports.

“For its digital music report, released Monday, Forrester Research analyzed 2,791 U.S. iTunes debit and credit card purchases between April 2004 and June 2006,” Dean reports. “The report found that iTunes sales steadily increased from the beginning of the survey date to January 2006, but tapered off in the following months.”

“‘With only two years of full data, it is too soon to tell if this decline was seasonal or if buyers were reaching their saturation level for digital music,’ Forrester analyst Josh Bernoff wrote. ‘During the previous year, iTunes revenue fell after the holidays but rose significantly in May,'” Dean reports.

Dean reports, “For its part, Apple spokeswoman Natalie Kerris says ‘the conclusion that iTunes sales are slowing is simply incorrect.’ Apple does not provide any financial details related to its online music store, but says 1.5 billion songs have been sold in the store. Kerris added that iTunes sales are 6% of all music sold in the U.S., making it the fourth largest music retailer.”

Full article here.

Related articles:
Blackfriars’ does the math: Apple iTunes sales are not ‘collapsing’ – December 12, 2006
iTunes interest climbs as one analyst claims falling sales – December 12, 2006
Akamai Net Usage Index for Digital Music measures real-time global consumption of online music – December 11, 2006
WSJ mistake: ‘digital-music sales have stalled for the first time since Apple launched iTunes Store’ – December 06, 2006
Digital downloads drive world music sales in first half of 2006 – October 13, 2006
Study reports the obvious: most music on iPods not from iTunes Store – September 17, 2006
Apple iTunes Gift Cards help boost growth of digital music in U.S. – April 21, 2006

38 Comments

  1. “You must be part of the blue state intellectual elites.”

    Remember, intellektuels is stupit!

    The world really goes mad when these chicken littles shrieking their BS are something like these anal-ists: people actually listen to them. But then again, stock markets have got nothing to do with rational behavior.

  2. There are no blue states.
    Or red states.
    America is purple. (mostly, given the slim 49% vs.51% margins).

    However, were it true, I’d prefer Blue State Intellectuals to red state* dumbass rednecks.

    * Mississipi secondary schools have forgone fractions and decimals.

    Look it up.

    Makes it easier for George The Chimp (TM) to do his “decipherin’ and figurin'”.

    YaHOOOO!
    Now git’ in that truck George, and DRIVE all around that “ranch” OF yours!

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