Analyst: Proximity acquisition preps Apple Mac expansion into enterprise markets

“Think Equity analyst Jonathan Hoopes says he thinks Apple is preparing for a stronger push into unfamiliar enterprise markets next year,” Jonny Evans reports for Macworld UK.

Evans reports, “Looking at Apple’s purchase of pro video software provider Proximity he points out: ‘Proximity’s artbox is the de-facto industry standard for next-generation integrated rich media asset management and work flow for the broadcasting industry.’

“The analyst expects the technologies acquired in the purchase will eventually appear as enhancements not just within Apple’s pro server and software, but also within its iLife consumer media bundle,” Evans reports. “He writes: ‘This acquisition supports our thesis – that is, Apple’s industry-leading software holds the keys to further computer market share gains and margin expansion.'”

Evans reports, “The analyst thinks the addition of high-end tools from Proximity into Apple’s software offering will enhance its appeal among high-end professionals, helping drive the company’s enterprise attempt.”

Full article here.

Related MacDailyNews article:
Apple acquires Proximity – December 04, 2006


  1. Proximity is well established in broadcasting enterprises. Wonder what hw people will buy next year in that sector?

    SJ himself said about the iPod success vs the other iPod-killers failing one after the other: “It’s the software”. Everyone is able to assemble today hw equivalent of the iPod, hardly to make it seamlessly work with users expectations: it’s the software.

    Same is now the differentiating factor with todays intel Apple offerings: it’s the software, the OS X, the sw solutions that only run on that particular x86 platform that goes with the brand Apple.

  2. “Think Equity analyst Jonathan Hoopes says he thinks Apple is preparing for a stronger push into unfamiliar enterprise markets next year,” Jonny Evans reports for Macworld UK.


    I’ve said it all along, everything’s good, and everything helps, but for Apple to see real, unarguable market share gain it has got to make some measurable gains in the enterprise market place. Aside from the halo effect of iPod, and most probably the up and coming iPhone, this is what its going to take to get Apple’s computers to really get airborne for the first time in history.

    Take the cult out of Macintosh computers and put the realization of the philosophy in the hands of everyone.

    The entire computing world will be a better place, including Windows. This whole 2 decades long competition should be a lesson for those with the talent and skills to really do really big things, (like B. Gates, and S. Jobs); Bigger is only better up to a point. After that you’re just hurting yourself, your company, and the people who make your product successful. Apple still has a long way to go to get to that threshold, MS has long been way over the threshold, and MS has been hurting itself and the entire world of personal computing for a long time.

    Its time for the madness to stop.

  3. I am so blown away by this analyst’s insight.

    In a nutshell he says: “offering software for high-end professionals will broaden Apple’s appeal to high-end professionals.”

    I am dumbfounded. And I thought there was nothing more to be learned.

  4. @BustingTheSkullsOfIdiots

    Are you sure Colbert doesn’t do anything for you? I would say you two are interchangeable. You both speak the truth, which is a hell of a lot more than I can say about the cut and run liberal media.

    They would tell you that dissent is a sure sign of a healthy democracy. You, me and Colbert all know that’s crap. How dare anyone question our leaders?

    Stay the course brother. Stay the course.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.