“Think Equity analyst Jonathan Hoopes says he thinks Apple is preparing for a stronger push into unfamiliar enterprise markets next year,” Jonny Evans reports for Macworld UK.
Evans reports, “Looking at Apple’s purchase of pro video software provider Proximity he points out: ‘Proximity’s artbox is the de-facto industry standard for next-generation integrated rich media asset management and work flow for the broadcasting industry.’
“The analyst expects the technologies acquired in the purchase will eventually appear as enhancements not just within Apple’s pro server and software, but also within its iLife consumer media bundle,” Evans reports. “He writes: ‘This acquisition supports our thesis – that is, Apple’s industry-leading software holds the keys to further computer market share gains and margin expansion.'”
Evans reports, “The analyst thinks the addition of high-end tools from Proximity into Apple’s software offering will enhance its appeal among high-end professionals, helping drive the company’s enterprise attempt.”
Full article here.
Related MacDailyNews article:
Apple acquires Proximity – December 04, 2006